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Are reacting to analytics that lack veracity?

If blood work is collected and analyzed by your Dr.. If the numbers from that test are not correct for some reason ….your Dr. may react in a way that he shouldn’t. He may treat you for an issue that you do not have.

If an investor makes investments based on information that lack veracity….that would obviously negatively impact performance and investment money will be lost.

Same is true for your Digital Marketing Analytics.

If you are reacting to clicks made on your website and/or opens and clicks from an email campaign…. you better make sure those opens and clicks were made by real people and not by Bots, Servers, Crawlers etc..

MergedAnalytics filters out non human clicks by default putting you in a position to focus on real intelligence.

Life is too short to chase bots.

mergedanalytics.com

#mergedanalytics#smartlinks

Here is a hack to help with your SEO…

When you add an image in a social media post, webpage or blogpost… make certain you add text in the ” AltText field ” for that image.

Make sure the text is relevant to the content in your post.

Adding text to the “AltText” field is an opportunity to highlight that content to Google.

The “AltText” that you add….is the only thing the crawlers see from the images.

Crawlers recognize “AltText”…., but NOT images.

mergedanalytics

#intelligencedelivered#mergedanalytics#smartlinks

Do you know who is clicking your QR Codes?

Do you know if your QR Codes are even getting clicked?

If the QR Code is getting clicked….where else do those people click through on your website.

MergedAnalytics SmartLinks will deliver this intelligence….even in some cases will pick up EMAIL ADDRESSES of the people who click those QR Codes.

mergedanalytics.com

Thom StallingsMergedAnalytics LLC

#qrcodes#smartlinks#mergedanalytics

MergedAnalytics is a reporting tool that does NOT drive any traffic to your website. We just deliver who is on your website and how did they get there.

We do however work closely with some amazing professional Lead Generation firms.

If B2B Lead Generation is something your business needs… ask us!!!!
We will introduce you to the firm that transformed our business because of the targeted leads they continue to deliver to us.

mergedanalytics.com

#leadgen#mergedanalytics

I had to deliver a detailed analytics report to a customer who wanted to see proof that the clicks and opens that are reflected in their ESP (email service provider) where in fact NON HUMAN.

MergedAnalytics filters out NON HUMAN clicks by default.

We figure ….no one would want to take action on clicks that are NOT from real humans.

What happens is an email campaign is sent out from an ESP (email service provider) to “N” number of recipients.

Before those emails are received by real people, the recipient’s corporate cyber security will open the email and click all the links (sometimes more than once) to verify that email does not contain a virus or something else that can harm the company.  

These cyber security and server opens/clicks are reflected in most ESP analytics as REAL even though they were NOT done by humans.

It could be dangerous to follow up on an email you think someone opened but in fact did not.

We were able to send my customer a report detailing how the recipients MS AZURE Server was opening and clicking links that we flagged as NON HUMAN but their ESP reported as real.

mergedanalyics.com

#mergedanalytics#redpill

Of all the website visitor on your site….can you effectively sift through your analytics and pinpoint the exact people to follow up with?

All the clicks from Social Media, Email Campaigns and Website Visits….that is what #mergedanalytics delivers….except we filter out the garbage clicks from non humans. ie bots, server clicks , spiders, crawlers etc.

The bots make it look like a real human opened your email and clicked the links in that email….but even though it looks real…it may not be.

Why do bots click those links?

There are many reasons but often it is your cyber security software clicking those links to make sure they are safe.

If the non human clicks are filtered out by default… your life will be that much easier getting to the real people who are interested in what you are selling.

So when using MergedAnalytics…EXPECT less Analytics because of the way we filter.

WE get rid of the garbage that many others still deliver to you.

mergedanalytics.com

A few things you would probably NOT expect when you use a tool like MergedAnalytics which filters out the non human clicks that other analytic tools report as real.

1. The number of clicks will be much less that what you would expect when using MergedAnalytics because we try not to waste your time with non human clicks
2. Your ESP’s and other analytic tools probably are set to report non human clicks as real clicks.
3. You will be shocked and will not believe that so many of the clicks that are reported as real in many ESP Stacks are actually fake.
4. You will ask us to prove it….and ….we can upon request.

We work with many lead gen agencies so you can imagine how this can be a very emotional subject.

What happens is ….an email campaign is sent out from an ESP (email service provider).
Before those emails are received , the recipient’s cyber security software will open the email and click all the links (sometimes more than once) to verify that email does not contain a virus or something else that can harm the company.

#MergedAnalytics filters those bogus clicks out by default.

mergedanalytics.com

Are you an expert in something?

There are times being an expert becomes dangerous because everyone including the expert, the founders, and VC’s are convinced the experts are right.

What you need are experts who believe they are right but still have a seed of doubt that it is possible they could be wrong .

Thom and I discuss being an Expert Novice which was eloquently described by the authors of the book ” Nail it Then Scale it” by Nathan Fugg and Paul Ahlstrom. In the case of launching a business….Listening to experts without getting real world customer feedback is dangerous.

This danger can become very expensive for investors and founders alike. mergedanalytics.com

#mergedanalytics #smartlinks #nailitthenscaleit

Is your business’s product or service a vitamin or a cure for your customers?

This topic came up in a great book we have been recommending that anyone launching a new business or product should read called #nailitthenscaleit.

There is no right or wrong answer….you just need to understand which one you are and price accordingly. Does your company solve smaller problems like vitamins tend to help with or….does your business solve major issues that will save other businesses from premature death? Vitamins are essential for health and longevity.

Vitamins are a multi billion dollar industry so we can agree they have value. A cure often means the difference between life or death or in this context being in business or not.

Do not set the price of a vitamin the same as you would price a cure. In this segment….Thom and I discuss the topic of….is your business a vitamin or a cure for other businesses.

I enjoyed this segment as it got us thinking and looking at our own business in different/new ways.

What I have found with MergedAnalytics is that it varies by customer.

To some we are a cure…to others we are a vitamin but an important one like Vitamin D. #mergedanalytics mergedanalytics.com