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The value of sticking with it

What is the value of sticking with things?

Although it may seem difficult in the moment…. often NOT quitting and grinding something out turns out much better than you would think.

Thom and I discuss how without sticking with MergedAnalytics…there is so much we would have missed.

Some advantages of sticking with a startup business…

– Stories – In the beginning the stories are few and far between but as time goes on…experiences happen that turn into interesting stories that help market your brand

– New verticals – We can sell #mergedanalytics to ANY B2B business but we discovered the value of pursuing a vertical

– The value of Verticals – You learn their pains and vernacular. You start to network where they network. Your world becomes smaller. Your prospects network with each other.

– Using your product in other ways – We discovered a great niche by leveraging QR Codes with MergedAnalytics #smartlinks. This idea came to us from one of our long-time customers.

By the way…as Kenny Rogers said…”you have know when to foldem” as well.

The point here is…we often walk away from opportunities too soon.

mergedanalytics.com

Thom Stallings

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John Krasinski

Have you ever worked with someone that have gone on to become famous?

Thom and I were discussing how difficult work environments can be which led us to speaking about shows and movies that made fun of toxic office culture.

That led us to discuss the show “the office” and how Thom and I (in real life) worked with and were friends with John Krasinski before he became famous.

Listen on…

mergedanalyics.com

#johnkrasinski#mergedanalytics#takeabreak#mpn

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Best of Breed?

What do you think when you hear terms like, Best of Breed, Award Winning, Best in Class, Number 1?

Do these terms influence your purchase decision?

The best brands never say they are the best. Google does not proclaim to have the best Search Engine, Nike doesn’t say they have the best gear, Microsoft doesn’t boast that most businesses in the world use their software.

No….they never say those things. Nike says…”Just do it”. Apple says, “Think Different”.

You use the best brands because they make you feel a certain way.

Thom and I discuss this important topic further.

mergedanalytics.com

#iconicbrands #mergedanalytics #mpn #takeabreath

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Too many Philosophers?

Are we seeing a bubble in the executive self-help/coaching industry?

Are there too many philosophers?

There have been debates recently on social media that there are too many people out there who claim to have it all figured out.



These people constantly preach to us how to be more productive and effective with ourselves, coworkers, friends, family, prospects and customers.

Ice baths, breathing, exercises, fasting, side hustles, newsletters…. all in the name of self-improvement and success.

I think something else is going on here.



My take is….I believe these people are simply projecting and mostly speaking to themselves.

There is a saying that you learn through teaching.

I believe that is actually what is going on here.

This is all fine but I believe we need to be aware and recognize what is really going on before we consume advice from people who may or may not have it all figured out better than ourselves.

Have confidence that you actually know what you are doing.

By the way, I am speaking to myself not you!

mergedanalytics.com
Thom Stallings MergedAnalytics LLC

#mergedanalytics #mpn #philosophers

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Commercial Construction

“We’re really excited about our adoption of MergedAnalytics.

Set-up was painless and took literally minutes to install.

We’re tracking very specific types of building opportunities that are executed by a relatively small pool of real estate developers.

Knowing when these developers visit our website and the content they’re viewing is tremendously valuable.

MergedAnalytics is great for AEC firms

It’s a really strong indicator for us that they may be seeking our services in the near future.

This allows us to be proactive and engage early with a prospect.

Timing is everything in our business and the information provided by
MergedAnalytics allows us to bid earlier resulting in more wins.”

—Vice President of Business Development of a Commercial Construction firm using MergedAnalytics.

mergedanalytics.com

Thom StallingsMergedAnalytics LLC

#aec#mergedanalytics

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Do you trust Linkedin Likes?

What does it mean to you when someone “Likes” your post?

To me…I do not always trust “Likes”.

Did this person give me a “Like” because they genuinely liked my post or is there an ulterior motive?

Often times truly Liking a post is the 4th or 5th reason you get a Like.

Reasons why people “Like” posts….

– To interact with someone who they are NOT Linkedin with as of yet
– To change their algorithm on Linkedin to appear in other feeds
– To interact and Link in with someone ELSE who “Liked” your post
– Because they actually LIKED what you posted.

That last one these days seems like the least important reason to give a Like.

I find the majority of people who have a Linkedin account….like to consume content passively and anonymously….and they have good reason to have that opinion.

Having said the above…. it is still very important to post and post often if you are building/nurturing your brand.

When in doubt…post. Even if you are not getting likes…it is being viewed.

Thom and I discuss this topic more in this short clip.

mergedanalytics.com

MergedAnalytics LLCThom Stallings

#takeabreath#mergedanalytics#mpn

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The value of marketing to a vertical

Are your marketing efforts focused on a vertical?

If your product or service is everything to everyone…you are also nothing to no one.

My company, #MergedAnalytics for example is a tool that any B2B company with a website could leverage however we are focused in the #AEC vertical.

People within the same vertical tend to network and speak with each other. They tend to talk to each other about problems (and solutions) within their industry.

Lawyers network with lawyers. Marketers network with marketers.

And so on.

There are countless other benefits like really understanding the laws, vernacular, pitfalls and problems that exists within certain verticals.

During our previous episode @Livvy Won explained how ActiveCampaign grew their customer base of 185,000 by word of mouth within the small business and solopreneur vertical. Word of mouth!!!!!

In this segment Thom and I discuss the value of focusing your networking, marketing and sales efforts within a specific vertical.

#vertical#takeabreath#mpn

mergedanalytics.com

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When in doubt….pick up the phone

When in doubt of your direction on any given day….pick up the phone and call an existing customer or prospect.

And….do not call them asking for anything other than how can you help them. That is it….no agenda.

You do not want to be the person who only calls people when you need something. Call a contact letting them know you are there when they need you.

By the way….this is also true for your personal relationships. Call your friends and family with no personal agenda.

Thom and I discuss this further during this segment of “Take A Breath”. mergedanalytics.com

#mergedanalytics #takeabreath #mpn Thom Stallings

MergedAnalytics

LLC Marketing Podcast Network

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Good – Jocko Willink

What is your first response when things do not go your way? I was listening to a talk that Jocko Willink gave recently and have now adopted his strategy.

If you do not know who Jocko is…he has become a famous Coach and Motivational speaker. He was a navy seal and heavy combat veteran.

His reaction when something terrible happens is… he says “GOOD”.

Even if that thing was a catastrophe. Rather than feeling sorry for himself… he says “GOOD” and goes from there.

Whatever it is that happens even a tragedy…good can come from it.

He would have his soldiers come up to him and say…”boss we are out of artillery”. His response was “Good” now we are lighter on our feet.

Success is NOT final but neither is failure. That big deal you were counting on didn’t close ….GOOD. Now you have time to get better and be ready for the next one.

Thom and I discuss this further…. mergedanalytics.com

#mergedanalytics #takeabreath #mpn #good