Empowering businesses with insightful intelligence for growth and success
Does your organization user QR Codes?
I recently posted about how we can deliver more intelligence about who is scanning QR Codes.
I figured a video explaining 1 pretty awesome use case may provide more color as to how we are delivering intelligence about WHO is actually clicking your QR Codes.
My customer sends out physical Post Cards each containing a unique QR Code.
Watch the video for specifics.
Do you know who is actually scanning the QR Codes you send out?
MergedAnalytics can deliver intelligence as to WHO is actually scanning your QR Codes.
We are working with a customer who is sending out 3000 physical postcards to 3000 home addresses.
The good news is….the QR Codes are being scanned.
The Problem is….my customer has no idea as to WHO is scanning them.
Solution – By Making the QR Code a #MergedAnalytics#Smartlink …as the QR Codes are scanned by people….MergedAnalytics delivers intelligence as to who and when those QR Codes get scanned.
If you are using QR Codes and would like intelligence regarding WHO is actually scanning those QR Codes ….We can help you!
When you purchase software from a vendor…you are buying the people who develop and support that software as well.
With that in mind….the corporate culture and people who make up an organization is as important as the functionality in an application.
Well…if you already liked ActiveCampaign software you are going to love it even more after you listen to Livvy Wong discuss the culture and team environment she has built and nurtures within the organization.
As someone who is building a company right now…this segment resonated with me as I know how important a corporate culture is for the long term success of any organization.
Corporate culture starts at the TOP!
Do all analytic tools deliver the same engagement intelligence?
That answer is no.
Analytics is NOT an exact science. Different tools deliver intelligence that other tools do not.
Many organizations have Engagement Intelligence through a CRM application.
Those tools typically only deliver engagement intelligence when a KNOWN person within the CRM system engages with your website.
What about the people who engage with your website anonymously.
Unless they make themselves known to you…. opportunities will be missed.
This is one of the major areas where MergedAnalytics provides value.
What we are finding is different analytic tools do NOT deliver the same results.
Using multiple tools is proving to be a good strategy.
At $59 per month…#MergedAnalytics is the perfect tool to add value to your digital analytics stack.
But wait….you want ONE interface to view these analytics. You do not want to have to go to multiple places for this data.
This is the narrative I am hearing from our customers.
Solution – Place your MergedAnalytics pixel within Google Tag Manager (GTM)….BOOM…Problem solved.
Our customers are loving this.
For instructions as to how to place our pixel on #gtm ….DM me or visit mergedanalytics.com.
ActiveCampaign is known for Email Marketing but did you know their is a powerful CRM component within the application as well?
No matter what it is you are selling ….relationships are paramount.
Livvy Wong the Director of Engineering passionately talks with us about #crm within ActiveCampaign.
Are you the same person at work that you are at home?
How important is it to feel you can truly be yourself while working a for an organization?
A lot of gems during our discussion with Livvy Wong the Director of Engineering at #activecampaign .
One theme that stuck out that Livvy talked about was how ActiveCampaign cultivates an environment where employees feel they can be their true selves while still feeling a sense of belonging to the organization as a whole.
To me…this stuck out. How often is it that people behave as one person at work and then become a totally different person at home?
After hearing her speak about the culture at ActiveCampaign…we (MergedAnalytics) made the decision to switch over to them for our Email Outreach.
Livvy talks about importance of being her authentic self. It started when she attended Harvard and has carried over to her life and career.
I made my kids listen to this segment as well.
Thom StallingsMergedAnalytics LLC
#livvywong#activecampaign#beyourself#mergedanalytics#takeabreath#mpn
Thom and I do not normally have guests on #takeabreath but when we do …we make sure they are awesome.
We had a great conversation with Livvy Wong the Director of Engineering at #activecampaign on “Take a Breath”.
We covered a lot. In this clip Livvy discusses how she wins the morning with a combination of Meditation and some physical therapy exercises.
One thing I thought was really cool that Livvy mentioned was that ActiveCampaign offers a meditation app to all of their employees.
I love that!
This was one of my favorite episodes.
Here is a link to the full episode… Our Blog – Connecting the dots between Marketing and Sales. (mergedanalytics.com)
You can also access the full “Take A Breath” podcast on Spotify, Amazon , Apple and of course on the MPN (#Marketingpodcastnetwork).
We do not normally have guests on the “Take a Breath” podcast but when we do we make sure they are special.
Livvy Wong is the Director of Engineering at ActiveCampaign.
Aside from being a very accomplished and successful executive in a thriving company…Livvy is a very interesting and cool person.
Livvy discusses her meditation practice and how she approaches her day.
Livvy is an amazing ambassador of ActiveCampaign.
She touches on why and how ActiveCampaign is used by more than 185,000 businesses and growing.
She also talks about the importance AI will have for users of CRM applications like ActiveCampaign going forward.
One of the highlights from this discussion was when Livvy spoke on the importance of how ActiveCampaign the organization provides an environment where she feels she can be her authentic self.
Listen to the podcast to find out what Voltron Mega Standup is and you will also learn about an amazing Malort cocktail that she recommends at the end of our discussion.
We really enjoyed this conversation, and we hope you do too.
P.S – ActiveCampaign is offering our listeners a chance to double your contacts for FREE!!!
Go to activecampaign.com/activate to sign up today.
If you have 5000 contacts….you will get another 5000 for FREE!!!! This is a great offer.
Do you ever wonder if that important link you sent in an email actually gets clicked?
By using MergedAnalytics SmartLinks™️ with an added a parameter like the person’s email address…. that is the exact type of intelligence we deliver.
In the example above….We sent a video demonstration link to a prospect and we know they clicked it as you can see in the report.
The cool thing is now their email address is associated with that ip address even it is was clicked on their mobile device.
This is important because in the future….if they click a link we post to social media and/or click through our website…we would receive a report like the one below with that activity.
How could knowing the specific needs of your prospects and customers improve their experience when they engage with your digital brand?
When there is a need to build something….people start to research who is the best suiter for the project.
These prospects start to research who would be the best to work with and build whatever it is they need to build.
They start visiting websites of AEC companies.
Our #aec customers who use #MergedAnalytics are able to understand which companies and in many cases email addresses are engaging with their website. They can even understand what the need is based on this activity.
Armed with the intelligence MergedAnalytics delivers…our customers are able to proactively contact prospects early in the cycle often before the competition is even aware an opportunity exits.
Early contact is leading to early bids.
Early Contact + Delivering an Early Bid = More Wins
Try it free for 30 days….https://lnkd.in/eqTHpNy