Tips for working from home

MergedAnalytics encourage our employees to telecommute from home

I have worked from home for the last 20 years.

Both of my companies never had offices. Everyone who works for/with me does so remotely. Here are some tips for working from home…

Do’s

1. Go to bed early

2. Get up early as if you needed to commute.

3. Get dressed….every day!

4. Make your bed….every day!

5. Create a space to work that feels like an office

6. Eat breakfast

7. Eat lunch

8. Take walks outside no matter what the weather is like

9. Pretend you are at your real office

10. Make time to have physical interactions with people

11. Do not allow distractions like….house chores etc. You are at work!!

12. Create routines and stick to them

13. Leave work at the end of the day….STOP working at normal time.

Don’ts

1. Treat working from home as a vacation or day off

2. Allow yourself to get distracted with house stuff..chores etc.

3. Eat more

4. Exercise less

5. Work more hours

You can feel guilt working from home. This can cause overworking. Because you do not need to commute…you may feel you need to work longer hours to justify working from home. This is nonsense.

Be mindful of overworking.

Use excess time to catch up on your life….not work.

MergedAnalytics for when you work from home

MergedAnalytics intelligence will make your work from home experience even better

Whether forced or by choice… more people than ever will be telecommuting and working from home. In person meetings, lunches, conferences, trade shows will continue to decrease until the dust settles….but business will continue.

With the absence of the “face to face” meeting…content creation and distribution of videos, podcasts, blogs etc will become even more prominent. More eyeballs on your posted videos, articles, website pages etc….presents opportunity if you are prepared.

Buying excess amounts of Toilet Paper will not help you with understanding the COMPANY NAMES and in some cases EMAIL ADDRESSES of the people clicking on the links you post to social media sites and in your emails as well as the website pages they clicked .

MergedAnalytics however was made for this type of environment!

Set up takes literally 3-5 minutes. Get started…. mergedanalytics.com

The only Cookies we like are the kind you eat!

MergedAnalytics does NOT use Third Party Cookies

Third Party Cookies are going away.

Cookies are little software programs that follow users around the internet collecting data so marketers can target ads with precision. They know what you want to buy sometimes before you do.

Cookies Work.

If I search for sneakers….I may then see ads not only for sneakers but for workout gear and other sporting equipment.

Many large organizations who rely on collecting data from tracking cookies are scrambling. They are experiencing or will be soon ….an existential crisis.

Programs like the E.U’s GDPR are already gaining steam in Canada as well as here in the U.S.

Google has already announced they will not support 3rd party cookies in Chrome .

The main issue here is privacy.

MergedAnalytics does NOT use and never has used Tracking Cookies and the intelligence we deliver is GDPR Compliant.

Luck – Where Preparation and Opportunity Intersect

MergedAnalytics can bring you luck

Luck is where Opportunity and Preparation intersect. Is it luck when you receive an automated MergedAnalytics Alert via email that results in won business?

Preparation 1. – Your company had the brilliant foresight to put the MergedAnalytics pixel on your website.

Preparation 2 – Your marketing team drove your target audience traffic to your website.

Opportunity – MergedAnalytics uncovered the COMPANY NAME or maybe even the EMAIL ADDRESS of the person who clicked through your website.

Luck 1. – You receive a MergedAnalytics alert via email telling you the Company Name, how they found your website and which pages they spent time on and more.

Luck 2. – You proactively make contact with that company and win business.

The Journey is the gift

MergedAnalytics Custom Trackable Short URLs show the entire journey from initial click to your other website pages

The Journey is the gift.

By utilizing MergedAnalytics Trackable Custom Short URLs you achieve the following…

– You understand where your audience is interacting most with your online brand. ie. Does your audience mostly click on the links you post to LinkedIn or FB . By knowing that answer…you will be able to modify your efforts (marketing dollars) accordingly.

– You understand the full Journey of the people who landed on and then click through your website. You will see if a URL you posted on Linkedin… was the starting point for the people who eventually landed on and clicked through your website

– You can shorten, brand, and then uncover the COMPANY NAMES and in some cases EMAIL Addresses of the people who click the links you post to social media sites as well as in the body of your emails.

Getting the most out of the Links you post to Social Media Platforms and in your Emails.

Do you know exactly where your site traffic comes from? 

Do you know the exact Company or Person who clicks on the URLs you post? 

Do you know which of your campaigns is driving the most traffic?

You can collect all of this intelligence and more by utilizing MergedAnalytics Custom Trackable Short URLs for when you need to post Links to Social Media and/or in your Emails as part of your Marketing Campaigns.

Upon creating MergedAnalytics Short URLs….you can add special Dynamic Parameters to your URLs; to get a deeper understanding of the people who click those links.

This extra information will tell you more information about who clicked your link, where they clicked your link and what pages they clicked on your website after that initial click.

And…instead of posting a long URL that is packed with the parameters you added making the URL look like something no one would want to click on or share… you can condense and custom brand those URLs in MergedAnalytics. Shorter cleaner URLs get clicked and shared more than their longer counterparts.

Below…I created a link I want to post to my Linkedin, Twitter, Facebook and Instagram audiences.   I selected the Dynamic option radio button.

Because I added my own parameters….Now when someone clicks this link….I will know that the link they clicked was for the social media blitz and was part of the campaign called “product launch in 2020”. I will also know which social media site the clicks came from. This will allow me to measure which social media is driving the most traffic.

And…because these are MergedAnalytics Short URLs……I will be notified about the Company Names of the people who clicked these links.

Chambers of Commerce and Other Business Associations

We have been working with multiple business associations like Chambers of Commerce.

The intelligence we deliver is helping these organizations with their membership drives by making it easy for them to understand which exact companies have interest in joining their Chambers.

We also deliver intelligence as to what events their chamber member companies are interested in like….Golf Outings, Trade Shows, Lunch and Learns etc.

This intelligence delivered by MergedAnalytics is making their communication efforts exponentially more efficient and effective.

Turn a monthly expense into a Revenue Stream

Since November of last year we have been in the process of courting a highly respected Digital Marketing firm to use MergedAnalytics on their company website.

They were already using our biggest competitor but they agreed to try MergedAnalytics so they could compare accuracy of the data we deliver vs. our competitors.

Long story short….that firm not only has adopted MergedAnalytics for their own purposes…they have signed on to resell a White Labeled version of MergedAnalytics for their customers.

How did we win you ask?

We won for three reasons….

– Our Pricing options

– Our Custom Branded Short URL tool

– A new Revenue Stream was created for their company instead of a monthly expense

Boom!!!

Do you A/B Test ?

Do you A/B test your marketing campaigns? You should and MergedAnalytics makes it easy for you to do so.

A/B testing is the process of comparing two or more versions of a web page, email, or any other marketing asset with just one varying element.

In the above example….Our customer wanted to see where she would get the most clicks from ONE specific landing page for a promotion she was running for the month of February.

She created 5 Short URLs in MergedAnalytics. All 5 Short URLs in the image above will take the people who click them to that exact landing page.

The varying element are the 5 different places she will post those URLs.

Those 5 SHORT URLs will be posted to…FB, Instagram, Twitter, Linkedin and in an Email campaign.

The click data from those 5 different mediums where she posted the SHORT URLs will MERGE into one location so ANALYTICS can be measured.

COMPANY NAMES and in some cases EMAIL ADDRESSES will be identified as to who did the clicking and she will know where those clicks originated from….Plus….she will see which OTHER pages on her site were clicked after that initial click.

Listen…The big companies ALL have expensive tools that do this type of stuff…luckily MergedAnalytics is leveling the playing field for the rest of us.

Looking Back. Looking Ahead. Enjoying the Moment

I know…The title is a bit misleading since neither the past nor the future exists. All we have is now…right?

As we close out one decade and begin another…some reflection seems to be in order.

2019 was been a banner year for MergedAnalytics. We hit our stride.

Our success was generated by three main things…

–         Name change

–         Partner growth

–         Disruption

Name Change–  Simply put…we out grew our name which was Visit Intel at the start of 2019. We felt the word “Visit” in our name…gave off the impression we were only about website visits.  Although that is a main feature of MergedAnalytics….We are much more than just website visits!

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Our short urls (https://mergedanalytics.com/vzit-co/ ) give our users the ability to understand the entire journey first initial click to final destination…of the people clicking the URLs added to their social media posts as well as the urls in emails they send out to their audience.

With the marketing intelligence we deliver from various sources like social media posts, emails and website visits …our software MERGES those ANALYTICS in one easy to use location so the proper analysis can be performed.

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So after much deliberation…MergedAnalytics became our name!!! For more on why we changed our name click here…HERE

Partner Growth – In 2019 as an organization we began to hit our stride mainly because of our partners who distribute MergedAnalytics.

Through our partners…we are experiencing exponential growth.

An obstacle for any David when you are in a world of many Goliaths is getting your message out to the your target audience and scaling up.

It is much more effective to have many others trying to get the word out in addition to your own efforts.

What we have done is formed relationships with Marketing and Web development companies to have them “White Label” MergedAnalytics and integrate our product into their suite of offerings.

Our partners offer our tools to their customers who already know and trust them.

We allow our partners to completely scrub our branding and contact information so they can replace it with theirs. Along with providing a great tool for their customers…as the MergedAnalytics Alerts are delivered to their customer’s inboxes…their customers are reminded throughout the day that it is their Marketing or Web Development service delivering this valuable intelligence.

The emailed alerts gives our partners the elusive….”top of mind presence” with their customers.

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 For more on why Marketing Agencies love “White Labeling” MergedAnalytics click HERE.

Disruption – No doubt about it…MergedAnalytics has disrupted a section of the digital marketing industry that was taking advantage of large company’s fat marketing budgets while paying zero attention to their smaller counterparts.

MergedAnalytics is destroying that barrier for the small companies…. by leveling the playing field.

Make no mistake…ALL large companies are currently leveraging tools that provide some sort of Website Visitor Intelligence. Most are doing it with cookies which are little software tools used to track your intent behavior online. They spend millions on this technology annually.

MergedAnalytics does NOT USE COOKIES.  We have a proprietary application that will tell you the COMPANY NAMES and in some cases EMAIL ADDRESSES of the people clicking on the URLS you post to social media sites and in your emails as well as the pages clicked on your website.

At $59 per month…we are giving small and medium sized companies the tools that only the large companies could afford in the past. And…it takes 5 minutes to set up.

We have and continue to make value-add additions like….

–        Adding in Interest index reports – Lets you apply a score of the Companies that were clicking on your URLs and Website pages the most in a given time period.

–         Adding Google UTMs- create Google UTMS in the MergedAnalytics Portal

–        Adding Integration with CRMs and ESPs

–         Adding the Private Block List – block companies and IP Addresses that are not important to your business

–         Allowing users to Create Custom Trackable Short URLs for Instagram, Twitter, Linkedin, Facebook and Emails at ONE TIME

–        Improving User Interface from both an End User and Admin perspective.

What’s Next – Being in the moment is important in living a meaningful life which is why I meditate daily. 

In the business world however, constant forward thinking is essential. 

Our number 1 mission is to continue to improve the value we deliver to our customers and partners at a reasonable cost while fostering a nurturing/creative/fun environment internally within our own organization’s culture. 

I am grateful to all of our Partners and Customers for giving us the opportunity to work together and recognize mutually beneficial successes in 2020 and beyond.

I am grateful to the other 3 Founding Partners of MergedAnalytics.  It is very rare that 4 people get together with years of synergistic experience and work together to create something meaningful and beneficial to all who use it.

Most of all I am grateful to my family who provide all the loving motivation anyone could ever need to want to keep pushing to succeed while enjoying the entire journey.

Wishing you all a Healthy, Happy, Safe, Creative and Prosperous New Year,

Joe Singer and The MergedAnalytics Team.