Cold Calls vs Cold Emails? Which do you prefer?
It obviously depends on what you are selling.
In general I prefer receiving a cold email for reasons I go into in this segment.
With tools like MergedAnalytics….both cold calls and cold emails can be drastically warmed up for you.
If you know information about your website visitors including….
– Company Name
– How they found your website
– Where they spent time on your website
– Possibly their email address
If you have that kind information …. cold emails and/or calls are NOT freezing cold anymore. They are warm!
Any prospect that feels a salesperson understands their need is likely to continue on to the next step in the sales process.