Do you have influencers?

Do you have influencers?

It takes time and some luck to find them.

I view anyone who refers us business as an influencer.

Yesterday we had a large National Engineering firm sign on to use MergedAnalytics because an Architectural firm they work with told them about all the business they can directly tie to the timely actionable intelligence #mergedanalytics delivered to them.

In the AEC world (Architecture, Engineering and Construction) ….finding opportunities early in the process before initiatives become public means these firms can proactively make contact and bid earlier.

Earlier bidding means….winning more deals.

When you have others selling your product for you because they have had real success with it….that is the ultimate promise land in the marketing world.