Luck is where Opportunity and Preparation intersect. Is it luck when you receive an automated MergedAnalytics Alert via email that results in won business?
Preparation 1. – Your company had the brilliant foresight to put the MergedAnalytics pixel on your website.
Preparation 2 – Your marketing team drove your target audience traffic to your website.
Opportunity – MergedAnalytics uncovered the COMPANY NAME or maybe even the EMAIL ADDRESS of the person who clicked through your website.
Luck 1. – You receive a MergedAnalytics alert via email telling you the Company Name, how they found your website and which pages they spent time on and more.
Luck 2. – You proactively make contact with that company and win business.