MergedAnalytics is a tool that delivers sales and marketing Intelligence.
Specifically….we deliver the COMPANY NAMES of the people who click the URLs you post to Social Media Sites as well as in your Emails plus the pages they click through on your website.
We deliver this intelligence using our own proprietary technology that is based off of the IP addresses of the people clicking through your posted URLs and website pages.
But what about the EMAIL ADDRESSES of the people doing all that clicking.
Especially right now with the world working from their homes where unless they are using their company’s VPN (Virtual Private Network)….in most cases people do NOT own their home IP Addresses .
First let’s answer the following question…Is it possible to get to the email address level of the people who click your posted URLs as well as your website pages if even though people are working from home?
That answer is YES.
By using MergedAnalytics Short URLs…. We can uncover email addresses by using Dynamic Parameter values as part of the Short URL creation process.
MORE GOOD NEWS – Even if a person clicks a MergedAnalytics Short URL on their mobile device….we can STILL get you the email addresses of those people.
But wait there’s more…
When that person goes back to your website for another visit(s) in the near future….MergedAnalytics will remember that IP address and send you notifications when that person clicks through you website.
This is achieved by using Dynamic Parameter Values which help marketers capture even more information about the people who click on the links you post.
Dynamic Parameter Values are set at the time you create your MergedAnalytics Short URL.
The values for the Parameters are custom and can be anything including…
- The specific contact’s email address – this can be done for Mass Mailings from your CRM or ESP software packages as well.
- Campaign name
- Name of the social media site where you will you post your link
- or anything else that will help you gain as much information about the people who are clicking the URLs you post.
NOTE – If you need to create Google UTMs (urchin tag modules) we got you covered there as well.
You now can create UTMs in the MergedAnalytics Portal upon setting up Short URLS. This alleviates the need to go into Google to create your UTMs.
In the example below I created a MergedAnalytics Short URL with only ONE Dynamic Parameter Value….my email address….firstname.lastname@example.org
Note….you can set up to 5 custom Parameter Values when creating your SHORT URLs.
Here is the Short URL that I created from above…
I took the MergedAnalytics SHORT URL …. https://vzit.co/vig—O-EM and emailed it to myself.
FROM MY MOBILE PHONE….I opened the email and clicked the Short URL…..again…I did this from my phone.
Note: I use ATT for my phone service and I do NOT own my ip address.
Because I clicked a MergedAnalytics Short URL…..I received the notification in my inbox below…
You can clearly see that email@example.com clicked…
Lastly….when I go to my website again through my cell phone….I will still receive MergedAnalytics alerts telling me mergedanalytics.com visited my website …why you ask?….
Because MergedAnalytics will remember me for a period of five days from that initial short url click as seen in the screenshot below…
Remember : This can be done for MASS EMAILS as well using your CRM and/or ESP software packages.
Contact us for a free consultation.