A prospect will interact with your digital brand differently than an existing customer would.
Just like….Your organization will certainly interact with a contact differently than you would a prospect.
With the use of SmartLinks… MergedAnalytics connects to both MS Dynamics and Click Dimensions giving users the ability to understand how specific Prospects and Customers are interacting with your digital brand.
More than what link they clicked and who clicked it in an email campaign…but did they return to your website? If so…how many times and what were their interests?
Interested? Give it a try and see for yourself!