Podcasting in place of Cold Calling

I have a theory on B2B podcasting and how it’s growth and success is directly correlated with the demise of B2B cold calling.

In this segment of “Take a Breath ” Thom and I discuss how cold calling is being leveraged to get people to become familiar with you and your brand on their own time rather then being put on the spot during a cold call.

What are your thoughts how podcasting is being used by B2B organizations?