When there is a need to build something….people start to research who is the best suiter for the project.
These prospects start to research who would be the best to work with and build whatever it is they need to build.
They start visiting websites of AEC companies.
Our #aec customers who use #MergedAnalytics are able to understand which companies and in many cases email addresses are engaging with their website. They can even understand what the need is based on this activity.
Armed with the intelligence MergedAnalytics delivers…our customers are able to proactively contact prospects early in the cycle often before the competition is even aware an opportunity exits.
Early contact is leading to early bids.
Early Contact + Delivering an Early Bid = More Wins
I remember being a kid a seeing “Hair Club for Men” commercials on TV. At the end of each commercial the found would say something like….”I am not only the President but I am also a customer.” He would then show a picture of himself when he had no hair.
That is exactly how I feel as a founder and user of MergedAnalytics.
We recently presented to a large publicly traded organization.
The next step after the presentation was for their team to go through our website pages and perform their due diligence.
I hadn’t heard from them for days until….I received this MergedAnalytics site activity alert.
This is why I fell in love MergedAnalytics.
I can see from this alert that they did exactly what they promised they were going to do when we ended our presentation days before.
I do not need to second guess their interest. Life is too short for that.
Because I know exactly which of my website pages they spent their time on…I can proactively send them reinforcing information putting us in a better position to win this deal.
If you are using Mailchimp , ActiveCampaign, MS Dynamics and/or VanillaSoft for any of your eMarketing efforts….you need to talk to us.
Actually…whatever ESP or CRM package you are using….you could be getting more intelligence about how your contacts are interacting with your digital brand.
Learn how MergedAnalytics delivers additional layers of intelligence when integrating with ESPs and CRMs. We deliver intelligence that you are not receiving today by utilizing our MergedAnalytics SmartLinks . Learn more….https://mergedanalytics.com/vzit-co/
Although it is great to understand WHO is clicking on a specific page on your website…that may not always be enough intelligence.
One landing page can contain multiple links to PDF’s , Videos etc.
In this segment Thom and I discuss how MergedAnalytics not only tells you WHO is clicking on a specific page on your site but will also help you pinpoint exactly WHAT they did on a webpage. ie…click on a specific video or pdf.
The customer experience is the emotional response your prospect/client has to any interaction with your firm.
Are you improving your prospect’s/customer’s experience by understanding the complete journey from initial click on a link in a sent email or a link in a social media post to their specific interests on your website and/or landing pages?
The MergedAnalytics “SHORT URL” is THE tool that will help your organization with this process.
What is more important in the sales process than understanding the complete prospect/customer journey from initial click to where they go on your website after that click?
In this segment Thom Stallings and I discuss MergedAnaltyics Short URLs.
MergedAnalytics is a tool that delivers sales
and marketing Intelligence.
Specifically….we deliver the COMPANY NAMES of the people who click the URLs you post to Social Media Sites as well as in your Emails plus the pages they click through on your website.
We deliver this intelligence using our own
proprietary technology that is based off of the IP addresses of the people
clicking through your posted URLs and website pages.
But what about the EMAIL ADDRESSES of the
people doing all that clicking.
Especially right now with the world working
from their homes where unless they are using their company’s VPN (Virtual
Private Network)….in most cases people do NOT own their home IP Addresses .
First let’s answer the following question…Is
it possible to get to the email address level of the people who click your
posted URLs as well as your website pages if even though people are working
That answer is YES.
By using MergedAnalytics Short URLs…. We can uncover
email addresses by using Dynamic Parameter values as part of the Short URL
MORE GOOD NEWS – Even if a person
clicks a MergedAnalytics Short URL on their mobile device….we can STILL get you
the email addresses of those people.
But wait there’s more…
When that person goes back to your website for another visit(s) in the near future….MergedAnalytics will remember that IP address and send you notifications when that person clicks through you website.
This is achieved by using Dynamic Parameter Values which help
marketers capture even more information about the people who click on the links
There is a good reason why there is a yoga theme throughout the MergedAnalytics website.
We know that even in the best of times…business life is stressful.
The actionable intelligence we deliver contains the COMPANY NAMES and in some cases EMAIL ADDRESSES of the people clicking on the links you post to social media sites and in your emails as well as the pages they click on your website.
These real, quality, actionable B2B leads are automatically emailed to your inbox for action.
We believe that the intelligence we deliver is bringing a bit of Zen to your Sales and Marketing efforts.