Empowering businesses with insightful intelligence for growth and success
How simple is your messaging?
Whether it be for marketing or just a regular email….do you follow law of the 3 C’s?
Keep this one law in mind when creating any type of communication…
– Clear
– Concise
– Correct
That is it. Whether verbal, video or written…always remember the 3 ‘s.
Thom and I go deeper on this topic in the following clip.
When there is a need to build something….people start to research who is the best suiter for the project.
These prospects start to research who would be the best to work with and build whatever it is they need to build.
They start visiting websites of AEC companies.
Our #aec customers who use #MergedAnalytics are able to understand which companies and in many cases email addresses are engaging with their website. They can even understand what the need is based on this activity.
Armed with the intelligence MergedAnalytics delivers…our customers are able to proactively contact prospects early in the cycle often before the competition is even aware an opportunity exits.
Early contact is leading to early bids.
Early Contact + Delivering an Early Bid = More Wins
Try it free for 30 days….https://lnkd.in/eqTHpNy
I remember being a kid a seeing “Hair Club for Men” commercials on TV. At the end of each commercial the found would say something like….”I am not only the President but I am also a customer.” He would then show a picture of himself when he had no hair.
That is exactly how I feel as a founder and user of MergedAnalytics.
We recently presented to a large publicly traded organization.
The next step after the presentation was for their team to go through our website pages and perform their due diligence.
I hadn’t heard from them for days until….I received this MergedAnalytics site activity alert.
This is why I fell in love MergedAnalytics.
I can see from this alert that they did exactly what they promised they were going to do when we ended our presentation days before.
I do not need to second guess their interest. Life is too short for that.
Because I know exactly which of my website pages they spent their time on…I can proactively send them reinforcing information putting us in a better position to win this deal.
The Pandemic has pulled forward trends that began over a decade ago.
Covid-19 has simply pulled forward many of these emerging trends that probably would have taken much longer to come to fruition.
The same has been true for MergedAnalytics.
Because people are working from home more now than ever before we had to adjust our business to meet the needs of our “work from home” customers.
As a result not only is the intelligence we deliver now include Email Addresses because of the integrations we have done and continue to do…but our White Labeled Reseller model has also taken off!
In this segment of “Take a Breath” Thom and I discuss how our business, our customers and resellers have benefited from our pivots .
If you are using Mailchimp , ActiveCampaign, MS Dynamics and/or VanillaSoft for any of your eMarketing efforts….you need to talk to us.
Actually…whatever ESP or CRM package you are using….you could be getting more intelligence about how your contacts are interacting with your digital brand.
Learn how MergedAnalytics delivers additional layers of intelligence when integrating with ESPs and CRMs. We deliver intelligence that you are not receiving today by utilizing our MergedAnalytics SmartLinks . Learn more….https://mergedanalytics.com/vzit-co/
Although it is great to understand WHO is clicking on a specific page on your website…that may not always be enough intelligence.
One landing page can contain multiple links to PDF’s , Videos etc.
In this segment Thom and I discuss how MergedAnalytics not only tells you WHO is clicking on a specific page on your site but will also help you pinpoint exactly WHAT they did on a webpage. ie…click on a specific video or pdf.
The customer experience is the emotional response your prospect/client has to any interaction with your firm.
Are you improving your prospect’s/customer’s experience by understanding the complete journey from initial click on a link in a sent email or a link in a social media post to their specific interests on your website and/or landing pages?
The MergedAnalytics “SHORT URL” is THE tool that will help your organization with this process.
What is more important in the sales process than understanding the complete prospect/customer journey from initial click to where they go on your website after that click?
In this segment Thom Stallings and I discuss MergedAnaltyics Short URLs.
In this segment Thom and I discuss how MergedAnalytics actually works under the hood. We also answer the question….is the intelligence we deliver creepy?
MergedAnalytics is a tool that delivers sales and marketing Intelligence.
Specifically….we deliver the COMPANY NAMES of the people who click the URLs you post to Social Media Sites as well as in your Emails plus the pages they click through on your website.
We deliver this intelligence using our own proprietary technology that is based off of the IP addresses of the people clicking through your posted URLs and website pages.
But what about the EMAIL ADDRESSES of the people doing all that clicking.
Especially right now with the world working from their homes where unless they are using their company’s VPN (Virtual Private Network)….in most cases people do NOT own their home IP Addresses .
First let’s answer the following question…Is it possible to get to the email address level of the people who click your posted URLs as well as your website pages if even though people are working from home?
That answer is YES.
By using MergedAnalytics Short URLs…. We can uncover email addresses by using Dynamic Parameter values as part of the Short URL creation process.
MORE GOOD NEWS – Even if a person clicks a MergedAnalytics Short URL on their mobile device….we can STILL get you the email addresses of those people.
But wait there’s more…
When that person goes back to your website for another visit(s) in the near future….MergedAnalytics will remember that IP address and send you notifications when that person clicks through you website.
This is achieved by using Dynamic Parameter Values which help marketers capture even more information about the people who click on the links you post.
Dynamic Parameter Values are set at the time you create your MergedAnalytics Short URL.
The values for the Parameters are custom and can be anything including…
NOTE – If you need to create Google UTMs (urchin tag modules) we got you covered there as well.
You now can create UTMs in the MergedAnalytics Portal upon setting up Short URLS. This alleviates the need to go into Google to create your UTMs.
In the example below I created a MergedAnalytics Short URL with only ONE Dynamic Parameter Value….my email address….jsinger@mergedanalytics.com
Note….you can set up to 5 custom Parameter Values when creating your SHORT URLs.
Here is the Short URL that I created from above…
I took the MergedAnalytics SHORT URL …. https://vzit.co/vig—O-EM and emailed it to myself.
FROM MY MOBILE PHONE….I opened the email and clicked the Short URL…..again…I did this from my phone.
Note: I use ATT for my phone service and I do NOT own my ip address.
Because I clicked a MergedAnalytics Short URL…..I received the notification in my inbox below…
You can clearly see that jsinger@mergedanalytics.com clicked…
Lastly….when I go to my website again through my cell phone….I will still receive MergedAnalytics alerts telling me mergedanalytics.com visited my website …why you ask?….
Because MergedAnalytics will remember me for a period of five days from that initial short url click as seen in the screenshot below…
Remember : This can be done for MASS EMAILS as well using your CRM and/or ESP software packages.
Contact us for a free consultation.
There is a good reason why there is a yoga theme throughout the MergedAnalytics website.
We know that even in the best of times…business life is stressful.
The actionable intelligence we deliver contains the COMPANY NAMES and in some cases EMAIL ADDRESSES of the people clicking on the links you post to social media sites and in your emails as well as the pages they click on your website.
These real, quality, actionable B2B leads are automatically emailed to your inbox for action.
We believe that the intelligence we deliver is bringing a bit of Zen to your Sales and Marketing efforts.
Takes 3-5 minutes to set up – mergedanalytics.com
Namaste