I am not only a Founder but a user as well

I remember being a kid a seeing “Hair Club for Men” commercials on TV. At the end of each commercial the found would say something like….”I am not only the President but I am also a customer.” He would then show a picture of himself when he had no hair.

That is exactly how I feel as a founder and user of MergedAnalytics.

We recently presented to a large publicly traded organization.

The next step after the presentation was for their team to go through our website pages and perform their due diligence.

I hadn’t heard from them for days until….I received this MergedAnalytics site activity alert.

This is why I fell in love MergedAnalytics.

I can see from this alert that they did exactly what they promised they were going to do when we ended our presentation days before.

I do not need to second guess their interest. Life is too short for that.

Because I know exactly which of my website pages they spent their time on…I can proactively send them reinforcing information putting us in a better position to win this deal.

How our business has changed since the Pandemic

The Pandemic has pulled forward trends that began over a decade ago.

Covid-19 has simply pulled forward many of these emerging trends that probably would have taken much longer to come to fruition.

The same has been true for MergedAnalytics.

Because people are working from home more now than ever before we had to adjust our business to meet the needs of our “work from home” customers.

As a result not only is the intelligence we deliver now include Email Addresses because of the integrations we have done and continue to do…but our White Labeled Reseller model has also taken off!

In this segment of “Take a Breath” Thom and I discuss how our business, our customers and resellers have benefited from our pivots .

How about Email Addresses?

If you are using Mailchimp , ActiveCampaign, MS Dynamics and/or VanillaSoft for any of your eMarketing efforts….you need to talk to us.

Actually…whatever ESP or CRM package you are using….you could be getting more intelligence about how your contacts are interacting with your digital brand.

Learn how MergedAnalytics delivers additional layers of intelligence when integrating with ESPs and CRMs. We deliver intelligence that you are not receiving today by utilizing our MergedAnalytics SmartLinks . Learn more….https://mergedanalytics.com/vzit-co/

Your prospect clicked on a page….but what else did they click on that page?

Although it is great to understand WHO is clicking on a specific page on your website…that may not always be enough intelligence.

One landing page can contain multiple links to PDF’s , Videos etc.

In this segment Thom and I discuss how MergedAnalytics not only tells you WHO is clicking on a specific page on your site but will also help you pinpoint exactly WHAT they did on a webpage. ie…click on a specific video or pdf.

Understanding the entire journey of your prospects/customers

The customer experience is the emotional response your prospect/client has to any interaction with your firm.

Are you improving your prospect’s/customer’s experience by understanding the complete journey from initial click on a link in a sent email or a link in a social media post to their specific interests on your website and/or landing pages?

The MergedAnalytics “SHORT URL” is THE tool that will help your organization with this process.

What is more important in the sales process than understanding the complete prospect/customer journey from initial click to where they go on your website after that click?

In this segment Thom Stallings and I discuss MergedAnaltyics Short URLs.

MergedAnalytics – What about EMAIL ADDRESSES?

MergedAnalytics is a tool that delivers sales and marketing Intelligence.

Specifically….we deliver the COMPANY NAMES of the people who click the URLs you post to Social Media Sites as well as in your Emails plus the pages they click through on your website.  

We deliver this intelligence using our own proprietary technology that is based off of the IP addresses of the people clicking through your posted URLs and website pages.

But what about the EMAIL ADDRESSES of the people doing all that clicking.   

Especially right now with the world working from their homes where unless they are using their company’s VPN (Virtual Private Network)….in most cases people do NOT own their home IP Addresses .

First let’s answer the following question…Is it possible to get to the email address level of the people who click your posted URLs as well as your website pages if even though people are working from home?

That answer is YES.  

By using MergedAnalytics Short URLs…. We can uncover email addresses by using Dynamic Parameter values as part of the Short URL creation process.

MORE GOOD NEWS – Even if a person clicks a MergedAnalytics Short URL on their mobile device….we can STILL get you the email addresses of those people.

But wait there’s more…

When that person goes back to your website for another visit(s) in the near future….MergedAnalytics will remember that IP address and send you notifications when that person clicks through you website.

This is achieved by using Dynamic Parameter Values which help marketers capture even more information about the people who click on the links you post.  

Dynamic Parameter Values are set at the time you create your MergedAnalytics Short URL. 

The values for the Parameters are custom and can be anything including…

  • The specific contact’s email address –  this can be done for Mass Mailings from your CRM or ESP software packages as well.
  • Campaign name
  • Name of the social media site where you will you post your link
  • or anything else that will help you gain as much information about the people who are clicking the URLs you post.  

NOTE – If you need to create Google UTMs (urchin tag modules) we got you covered there as well.

You now can create UTMs in the MergedAnalytics Portal upon setting up Short URLS.   This alleviates the need to go into Google to create your UTMs.

In the example below I created a MergedAnalytics Short URL with only ONE Dynamic Parameter Value….my email address….jsinger@mergedanalytics.com

Note….you can set up to 5 custom Parameter Values when creating your SHORT URLs.

Users can enter their own custom Dynamic Parameters like EMAIL ADDRESS when creating MergedAnalytics Short URLs

Here is the Short URL that I created from above…

MergedAnalytics SHORT URL that contains dynamic parameters

I took the MergedAnalytics SHORT URL …. https://vzit.co/vig—O-EM  and emailed it to myself.

FROM MY MOBILE PHONE….I opened the email and clicked the Short URL…..again…I did this from my phone. 

Note:  I use ATT for my phone service and I do NOT own my ip address.

Because I clicked a MergedAnalytics Short URL…..I received the notification in my inbox below…

You can clearly see that jsinger@mergedanalytics.com clicked…

https://vzit.co/vig—O-EM

MergedAnalytics email notification contains the EMAIL ADDRESS of the person who clicked the MergedAnalytics SHORT URL

Lastly….when I go to my website again through my cell phone….I will still receive MergedAnalytics alerts telling me mergedanalytics.com visited my website …why you ask?….

Because MergedAnalytics will remember me for a period of five days from that initial short url click as seen in the screenshot below…

MergedAnalytics remembers the COMPANY even when the SHORT URL was clicked on a cell phone

Remember : This can be done for MASS EMAILS as well using your CRM and/or ESP software packages.

Contact us for a free consultation.

Our Yoga Theme Explained

MergedAnalytics brings ZEN to your sales and marketing efforts

There is a good reason why there is a yoga theme throughout the MergedAnalytics website.

We know that even in the best of times…business life is stressful.

The actionable intelligence we deliver contains the COMPANY NAMES and in some cases EMAIL ADDRESSES of the people clicking on the links you post to social media sites and in your emails as well as the pages they click on your website.

These real, quality, actionable B2B leads are automatically emailed to your inbox for action.

We believe that the intelligence we deliver is bringing a bit of Zen to your Sales and Marketing efforts.

Takes 3-5 minutes to set up – mergedanalytics.com

Namaste

Tips for working from home

MergedAnalytics encourage our employees to telecommute from home

I have worked from home for the last 20 years.

Both of my companies never had offices. Everyone who works for/with me does so remotely. Here are some tips for working from home…

Do’s

1. Go to bed early

2. Get up early as if you needed to commute.

3. Get dressed….every day!

4. Make your bed….every day!

5. Create a space to work that feels like an office

6. Eat breakfast

7. Eat lunch

8. Take walks outside no matter what the weather is like

9. Pretend you are at your real office

10. Make time to have physical interactions with people

11. Do not allow distractions like….house chores etc. You are at work!!

12. Create routines and stick to them

13. Leave work at the end of the day….STOP working at normal time.

Don’ts

1. Treat working from home as a vacation or day off

2. Allow yourself to get distracted with house stuff..chores etc.

3. Eat more

4. Exercise less

5. Work more hours

You can feel guilt working from home. This can cause overworking. Because you do not need to commute…you may feel you need to work longer hours to justify working from home. This is nonsense.

Be mindful of overworking.

Use excess time to catch up on your life….not work.

The only Cookies we like are the kind you eat!

MergedAnalytics does NOT use Third Party Cookies

Third Party Cookies are going away.

Cookies are little software programs that follow users around the internet collecting data so marketers can target ads with precision. They know what you want to buy sometimes before you do.

Cookies Work.

If I search for sneakers….I may then see ads not only for sneakers but for workout gear and other sporting equipment.

Many large organizations who rely on collecting data from tracking cookies are scrambling. They are experiencing or will be soon ….an existential crisis.

Programs like the E.U’s GDPR are already gaining steam in Canada as well as here in the U.S.

Google has already announced they will not support 3rd party cookies in Chrome .

The main issue here is privacy.

MergedAnalytics does NOT use and never has used Tracking Cookies and the intelligence we deliver is GDPR Compliant.