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Luck – Where Preparation and Opportunity Intersect

MergedAnalytics can bring you luck

Luck is where Opportunity and Preparation intersect. Is it luck when you receive an automated MergedAnalytics Alert via email that results in won business?

Preparation 1. – Your company had the brilliant foresight to put the MergedAnalytics pixel on your website.

Preparation 2 – Your marketing team drove your target audience traffic to your website.

Opportunity – MergedAnalytics uncovered the COMPANY NAME or maybe even the EMAIL ADDRESS of the person who clicked through your website.

Luck 1. – You receive a MergedAnalytics alert via email telling you the Company Name, how they found your website and which pages they spent time on and more.

Luck 2. – You proactively make contact with that company and win business.

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Don’t Shoot the Messenger

“Nice product but MergedAnalytics is not for us. We are not getting any meaningful intelligence containing the COMPANY NAMES of the people clicking through our website” said a customer who has been using MergedAnalytics for a few months.

Before I address that statement …. let’s review what MergedAnalytics is and does.

MergedAnalytics is a digital marketing tool for B2B companies which delivers notifications that get emailed automatically when someone from a company click on the URLs you post to social media and in your emails as well as the pages on your website that they click through.   https://mergedanalytics.com.

These emailed notifications contain the  Company Names of the people who click on your website pages and posted URLs. The delivered intelligence also includes how they found your website and what their specific interests were while there, how many times they returned, how long they were, which campaign drove them to your website and much more.

The ways your website visitors find your website depend on many variables. These variables are mostly determined by the various marketing strategies, techniques and initiatives that are in place at your company. These marketing strategies are designed to drive your target audience to your website in hopes to sell them something.

People find your website by….

  • Typing in keywords in a search from Google , Bing etc
  • Sent Emails containing URLs either in the body of the email and/or signature block
  • Typing in your website address organically
  • Social media postings and TargetedAds that drive traffic to your site
  • Press Releases and other Articles/Blogs/Landing Pages
  • The Digital Advertising strategies you have in place, Google Adword Campaigns ,other Ads etc.

Countless money and time is spent on marketing strategies to drive people to websites.

Once those strategies are put into action….MergedAnalytics simply delivers the intelligence on ALL visitors who click on those URLs and website pages you are driving traffic to.

But…MergedAnalytics is NOT a tool that drives ANY traffic…rather we report on success (or failure) of your various marketing strategies. It is a tool that should be a barometer as to how your marketing and advertising initiatives are working…..or failing.

So by saying MergedAnalytics is not helpful because of the lack of actionable intelligence …..  that means MergedAnalytics is actually giving extremely actionable and useful information.

MergedAnalytics is telling you that your marketing strategies need to be modified in order to get your desired results.

It becomes a “shoot the messenger” situation. If you are not getting the desired results based on the intelligence MergedAnalytics delivers…be grateful for this information and do something about it. When the proper tweaks are made….the actionable intelligence will be there!!!

MergedAnalytics should not be blamed for poor traffic results NOR should we be congratulated when the traffic is up and the actionable intelligence containing the COMPANY NAMES (and in some cases email addresses) start to roll in!

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MergedAnalytics- A B2C Business Case?

If you are a reader of this blog you know how I love finding and then sharing the different ways companies benefit from MergedAnalytics.  Many times the benefits are something I would never have imagined. 

“MergedAnalytics” is a digital marketing tool used by B2B Companies to uncover the Company Names of the people who click on their Posted URL Links to social media and/or emails as well as the Pages on their Company Website.

Detailed notifications containing the Company Name and activity of the people who clicked your posted URLs and/or website pages are automatically emailed to the right people within your organization so the proper action can be taken.

It was built for businesses who sell their products and services to OTHER businesses….aka B2B (business to business)

For example…there was the Commercial Construction Company that sends cupcakes to their prospects when they receive MergedAnalytics website activity alerts from companies they can tell have construction needs.  Read more…       https://mergedanalytics.com/visit-intel-cupcakes-revenue/

I came across another business case that yet again surprised me.  This time the company who is using MergedAnalytics is a B2C (Business to Consumer) Company.

A Managing Director of a SAT and College Preparation Tutoring Company contacted me because they came across MergedAnalytics and wanted to give it a try.

Initially I tried to talk this person out of using MergedAnalytics because his business is B2C, but he was still curious and wanted to give it a try.  

He understood that MergedAnalytics is a B2B tool…not meant for B2C companies….but he was smart enough to have a vision where MergedAnalytics could be useful to his business in spite of the fact it was built for B2B Companies.

Here’s how…

He sells his services to the parents of the kids that ultimately will get tutored and/or advised.  Many of the parents he deals with work and have jobs at established companies. 

So here is how MergedAnalytics helps this B2C business in a real life scenario….

– The owner of this tutoring company pitches his services to a parent

– The parent says they will get back to him with a decision as to whether they will move forward.

– That parent goes to work and while there…. looks at the Tutoring Company’s website

– The Managing Director of the tutoring company starts getting MergedAnalytics alerts from the company where that parent works and sees not only that they were on his website but which exact pages they were focused on.

– The Managing Director knows where most of the parents he pitches to work and so he is able to proactively email that parent information that reinforces what they were interested in per the received MergedAnalytics notifications.

And the result is… by leveraging the MergedAnalyticsalerts…he is putting himself in a position to shorten his normal sales cycle and win more deals with information he has not had before now all because of the MergedAnalytics Alerts.

One other aspect of MergedAnalytics he envisioned on his own…..He can also see if there are companies like his out there who may look to partner or even purchase his company.  For example…If he starts getting alerts that Princeton Review was on his website …he can react to that information and put his company in a better position to be purchased.