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Don’t Shoot the Messenger

“Nice product but MergedAnalytics is not for us. We are not getting any meaningful intelligence containing the COMPANY NAMES of the people clicking through our website” said a customer who has been using MergedAnalytics for a few months.

Before I address that statement …. let’s review what MergedAnalytics is and does.

MergedAnalytics is a digital marketing tool for B2B companies which delivers notifications that get emailed automatically when someone from a company click on the URLs you post to social media and in your emails as well as the pages on your website that they click through.   https://mergedanalytics.com.

These emailed notifications contain the  Company Names of the people who click on your website pages and posted URLs. The delivered intelligence also includes how they found your website and what their specific interests were while there, how many times they returned, how long they were, which campaign drove them to your website and much more.

The ways your website visitors find your website depend on many variables. These variables are mostly determined by the various marketing strategies, techniques and initiatives that are in place at your company. These marketing strategies are designed to drive your target audience to your website in hopes to sell them something.

People find your website by….

  • Typing in keywords in a search from Google , Bing etc
  • Sent Emails containing URLs either in the body of the email and/or signature block
  • Typing in your website address organically
  • Social media postings and TargetedAds that drive traffic to your site
  • Press Releases and other Articles/Blogs/Landing Pages
  • The Digital Advertising strategies you have in place, Google Adword Campaigns ,other Ads etc.

Countless money and time is spent on marketing strategies to drive people to websites.

Once those strategies are put into action….MergedAnalytics simply delivers the intelligence on ALL visitors who click on those URLs and website pages you are driving traffic to.

But…MergedAnalytics is NOT a tool that drives ANY traffic…rather we report on success (or failure) of your various marketing strategies. It is a tool that should be a barometer as to how your marketing and advertising initiatives are working…..or failing.

So by saying MergedAnalytics is not helpful because of the lack of actionable intelligence …..  that means MergedAnalytics is actually giving extremely actionable and useful information.

MergedAnalytics is telling you that your marketing strategies need to be modified in order to get your desired results.

It becomes a “shoot the messenger” situation. If you are not getting the desired results based on the intelligence MergedAnalytics delivers…be grateful for this information and do something about it. When the proper tweaks are made….the actionable intelligence will be there!!!

MergedAnalytics should not be blamed for poor traffic results NOR should we be congratulated when the traffic is up and the actionable intelligence containing the COMPANY NAMES (and in some cases email addresses) start to roll in!

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10 Reasons You Do Not Need MergedAnalytics

B2B Businesses large and small are using various Digital Marketing tools to understand the behaviors of the people at companies interacting with their brand online.  The online interaction between a person from a company with your company could originate from various places including…

  • Visiting your website following a live conversation
  • Clicking links posted on Social media
  • Clicking links posted in emails
  • Online keyword searches
  • Clicking on online ads

The interaction does not always end with just one click.  People will often click through multiple pages on your website and of course….return to your website various times after that initial visit.  98 percent of all website visitors click through websites anonymously never letting you know they were ever there.

MergedAnalytics delivers the COMPANY NAMES of the people who click on your posted links to social media and/or in your emails as well as the website pages clicked on your website. We then MERGE this information into one location for analysis so that you can understand the entire journey of the people at companies interested in your company.  You can also understand what their specific interests were while on your site.

For many companies, the information we provide is a game changer….however we recognize this tool may not be useful for all B2B companies.

Below are 10 reasons why a B2B company would NOT want to use MergedAnalytics….

  1.  Your business does not need new leads – If your business produces too many leads and you do not need anymore…Please stop reading now and take the rest of the day off.  The intelligence MergedAnalytics delivers is another resource you may have never had before that helps you not only understand the specific needs and interests of the people interacting with your company….but also the Company Names of those people clicking on your website and posted links. If your business does NOT need new leads….take the rest of the week off and your company does NOT need MergedAnalytics.
  2. Your business does not care if your existing customers are on your website – Do I really have to tell you that your existing customers are your best prospects?   By knowing the behavior of your existing customers who are clicking through your website pages will not only allow for you to provide better support but you will also put yourself in a better position to up-sell them as well. If you do not want to support and up-sell your existing customers… MergedAnalytics is not for you.
  3. Your business does not care to understand if the person you met at a networking event took the time to check out your website after you met them – You are at a networking event and had a great conversation with someone you met there.  You exchange cards and walk away from each other.  You are feeling good because that person seemed very interested in what your company has to offer.  You think you found a new prospect.  Wouldn’t it be nice to see if that person visited your website after that interaction? If not… MergedAnalytics is not for you.
  4. Your business does not have a social media presence – Understanding the entire journey of the people who interact with your brand from initial point of contact on to their final destination is no longer a nice to have.  Is your audience interacting with your company on Facebook, LinkedIn or Twitter?  By using Visit Intel Short URLs for the links you post to social media that is exactly the intelligence you will have.  You can also shrink and customize links you post to increase the chances of them getting clicked and shared.  If you have no social media presence…MergedAnalytics is not for you. Learn more about MergedAnalytics Short URLs …https://mergedanalytics.com/vzit-co
  5. Your business does not care if the company you are in the process of  closing a deal with is on your website looking at specific information that could help you close that deal – You present to a prospect and send them a proposal.  Then….silence.   Nothing. No communication for days.  You have no idea what their thoughts or concerns are about moving forward.  BUT…since you have MergedAnalytics, you start receiving MergedAnalytics Alerts via email showing you that the company is in fact still interested.  You can tell from the reports that they are focused on a specific service you provide on a specific page on your website.  This information allows you to proactively check in with them via email and send along reinforcing information about the topic they were spending time while on your website.   The intelligence delivered by MergedAnalytics will put you in a better position to win deals and shorten your sales cycle.  If understanding prospects concerns that could ultimately help you close a deal is not important….MergedAnalytics is not for you.
  6. Your business does not want to use tools that the big companies use to win more business – The big companies are ALL using tools that identify the Companies interacting with their brands and spend millions of dollars annually doing so.  MergedAnalytics levels the playing field for the smaller company that does not have the type of budgets like their bigger counterparts.  That is why MergedAnalytics is so compelling….for a small monthly fee of $59 paid annually , you are getting the same intelligence (in some cases better) than the big companies. If using tools that they big companies use is not important…MergedAnalytics is not for you.
  7. Your business does not care about the content being viewed on your website – Are you making sure the content your audience is reading on your website is still relevant?  By understanding where your audience is spending time on your website you will make sure the content they are reading is still relevant and up to date.  There may be pages on your website your audience is clicking on that may not have been updated or should be taken down altogether. If having a tool that will remind you to update or even remove information from you website is not important…MergedAnalytics is not for you.
  8. Your business does not care if your marketing and advertising dollars are being spent wisely – You may think the money spent on specific advertising and marketing campaigns are producing results as you  predicted they would.  MergedAnalytics reports what is actually going on….not what you think or want to happen.  We tell you where your traffic is coming from and how they got there.  You may think your ads on LinkedIn will drive the most social media traffic but Visit Intel may tell you it is Twitter or your Email campaigns producing the best results.  Understanding the effectiveness and success of your ad campaigns is just good money management. If you do not care to really understand where your money is best spent in terms of your ad and marketing strategies then MergedAnalytics is not for you.
  9. You believe Google Analytics (GA) gives you ALL the intelligence you need – GA does NOT give you the COMPANY NAMES of the people who click on your website.  GA also does NOT filter out the bots, crawlers and server clicks which jack up the total numbers of clicks you think you are getting.  What good is only having the number of clicks without knowing which COMPANY NAMES are doing the clicking….MergedAnalytics DOES filter out clicks from bots, crawlers and servers and we provide the COMPANY NAMES of the people doing the clicking.  If not knowing the COMPANY NAMES of the people who clicked through your website and if unfiltered click counts are not important to you…then you do not need MergedAnalytics.
  10. Your business does not want to bid on projects earlier than they normally would – If a company has a need and is doing their due diligence by clicking through your website…MergedAnalytics provides you with the ability to contact that company earlier than you normal would.   This early contact gives you an advantage over your competition.  This early information MergedAnalytics provides will also speed up your sales cycle and the cost of  that sale.  If bidding on projects earlier than normal is not important….MergedAnalytics is not for you.
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MergedAnalytics and “TOP OF MIND PRESENCE”

Type in “TOP OF MIND PRESENCE” in a Google search and you will receive the following … “In marketing, top-of-mind awareness (TOMA) refers to a brand or specific product being first in customers’ minds when thinking of a particular industry or category.”

For organizations using MergedAnalytics…Each time someone from a company clicks on one of their posted URLs to social media or in an email(s) and/or clicks on their website pages….MergedAnalytics generates an automatic emailed report detailing the COMPANY NAME, how they found your link/website, what pages were viewed etc. Learn more… https://mergedanalytics.com/ Marketing/Advertising/Software Provider companies are happy to recommend “MergedAnalytics” to their customers because they understand the intelligence that “MergedAnalytics” delivers is an incredibly affordable and valuable lead generator with an instant ROI. 

The MergedAnalytics alerts come in to your inbox various times a day with “MergedAnalytics” branding, marketing and contact information all over them.

Marketing Agencies for example…also understand that these “MergedAnalytics” alerts represent a rare opportunity to stay in front of their customers multiple times every single day.  The “MergedAnalytics” alerts give them that elusive “TOP OF MIND PRESENCE” they work so hard to create, nurture and cultivate.

So our marketing partners choose to provide a “WHITE LABELED” version of Visit Intel.  This means our marketing partners remove all mention of “MergedAnalytics” on the emailed alerts as well as the “MergedAnalytics“ Nurture Portal and replace our branding with THEIR branding, logo and marketing information.

Marketing agencies want THEIR customers to see THEIR branding, THEIR domain and want THEIR customers to keep them “TOP OF MIND” when a need presents itself.

But…TOP OF MIND PRESENCE works on the “MergedAnalytics” end user level as well.

We all have the ability to create reminders to contact our customers, prospects etc. through our CRM apps.  This is what sales and marketing folks basically do for a living.

But… for one reason or another, there are times when some business relationships fall from your consciousness or you may think a relationship has run it’s course.

“Visit Intel” can be great memory trigger for this scenario.

 Aside from being the CMO here at “MergedAnalytics”…I am also a user!  I rely heavily on the intelligence I receive from “MergedAnalytics”.  I cannot tell you how many times I receive a “MergedAnalytics” alert that reminds me to contact someone that I have not contacted in a while.   

I often see a company that was a prospect, current customer or even a customer no longer using our services that I have not checked in with in a while but should have.  

The MergedAnalyticsalerts tell me …

  • The COMPANY NAME of the people who clicked on my website
  • What website pages they were spending time on
  • If they clicked on a POSTED URL LINK from social media and/or an email I had sent them.
  • More

This tactic of “innocently” checking in after I receive a “MergedAnalytics” alert has put me in a position to win deals I may not have won or even aware of the opportunity if not for the intelligence “MergedAnalytics” delivers.

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Your Website Could be an Untapped Gold Mine

Graphic designers, web developers , social media and SEO experts and content creators work so that your company website is as good as it could be as well as available to the general public. Campaigns are initiated to drive your target audience to your website.  You curate your website because it as an important part of your organization’s identity. Your website acts as a self-service extension of your brand. 

You post URL links like articles, invitations to events, blogs, new offerings, announcements, Press Releases etc to various social media sites and/or emails with the hope that your message is seen and is enough to drive your audience to your website.

Here is the problem – Statistically…Only 2% of ALL website visitors ever identify themselves to the website owner. That means you are completely unaware of the other 98% of the people who are clicking through your website anonymously never announcing themselves that they were there in the first place.  

There are many reasons people leave a website ranging from…

  • They got there accidentally
  • They are not interested anymore
  • The website is confusing and not easy to navigate
  • They may interpret your offerings in the wrong way
  • They may think your company is not the right fit
  • They get called away and forget to return later
  • Connectivity disruptions
  • And so on

You are able to figure out the amount of clicks your website is getting, but if you have no idea about the actual Company Names of the people clicking through your site…what value is your website really providing?

If someone is interested in buying something from your company…visits your website, fills out a form but has to abruptly leave for one of the reasons listed above…wouldn’t you want the opportunity to contact that company to make sure they found the information they were looking for?

Your website is an untapped gold mine.  There could be golden nuggets (opportunity) that can be capitalized on RIGHT NOW!  It is amazing how many organizations have no idea which companies are clicking through their website.

Visit Intel mines your posted URLs and website pages for golden nuggets that will result in opportunity

Luckily …there are tools that mine the endless gems your website can produce.

This is where MergedAnalytics fits into the story.

Visit Intel is the tool that will tell you…

  • The COMPANY NAMES of the people clicking through your website and posted URLs to social media/emails
  • How they found your website
  • What pages they went to and spent time on
  • And much more

MergedAnalytics will give you the entire journey of the people at companies who are interested in your company. 

The journey starts with that initial click from a short url….and goes on to other pages on your website that they visited. 

You will have insight as to…

  • How people are interacting with your brand
  • What COMPANIES they are from
  • How many times they return to your website
  • Time spent on each page and how many times they returned
  • The kind of people visiting your website ie. Prospects, Customers, Competitors, People you are trying to close deals with, people interested in working for your company.
  • So much more

Just like how one golden nugget can create a fortune…One good MergedAnalytics website visitor notification received can make all the difference in the world to an organization.  It could save an account, close a sale, get a great new hire , bid earlier on a deal.  The applications are endless. 

One good MergedAnalytics notification can pay for the use of Visit Intel for the entire year.

For more on how companies in different industries leverage MergedAnalytics…. https://vzit.co/7companies_from7industries_usevisitintel7ways

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MergedAnalytics + Cupcakes = Revenue

I often speak/write about why Commercial Construction Companies in particular have found a strong love for MergedAnalytics.

The reason for their love is simple… they are winning more business using MergedAnalytics.

Having the ability to see which companies are clicking through their website pages and what those company’s specific construction needs are is everything to them.  MergedAnalytics provides a Commercial Construction Company who is using MergedAnalytics the opportunity to proactively bid earlier on projects than they normally would historically.  Normally before they were able to bid on projects….they would have to wait and learn about opportunities through referral networks and/or be contacted directly by companies in need of their services.

Bidding early or in many cases first on projects is everything for Commercial Construction Companies.  Statistically…The proposals sent earlier than the competition more often than not….have an advantage and win more often.

MergedAnalytics sends actionable alerts via email to the right people in an organization detailing the Company Names of the people clicking on their website, how they found their website, how long they spent on those site pages, what specific pages were clicked and more.

Today I had a discussion with the V.P of Sales from a Commercial Construction Company who has been using MergedAnalytics for a few months now.

He told me….They have recognized a significant uptick in deals won recently and point their success to the information MergedAnalytics is providing them.  Look for a testimonial on our website in the next couple of weeks from this company.  www.visitintel.us

The MergedAnalytics alerts give them the ability to recognize when there is a real opportunity early on while that company with a need is still in the research stage as from which companies they will select and request a proposal.

Here is what the V.P of Sales told me they do when they discover a “hot” lead…

They send that interested company a Big Box of Cupcakes.  In that box along with the cupcakes there is an informational marketing packet geared to their specific needs.  They  include  contact information, testimonials from customers that had similar needs, similar past projects they have completed , awards they have won etc….All having to do with what those specific needs were based on the information gleaned and analyzed from the MergedAnalytics site alerts received only days earlier.

  • They are getting warm actionable leads
  • They are making contact earlier than the competition
  • They are able to bid proactively rather than reactively
  • They understand the exact need(s) and seriousness of a prospect before making initial contact

Or it could simply be the cupcakes.

For more on how MergedAnalytics is used differently in various industries check out this post written earlier this year… https://vzit.co/7companies_from7industries_usevisitintel7ways

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SHORT URLs Should Be a Part of a Larger Story

There are times in life where you believe you can see into the future.  Where you instinctively know what the outcome will be.

However in the world of analytical software…you do not need to be a physic or guess outcomes. Your software tools measure and report results that erase the need for the guessing game.

Unlike measuring how well your marketing strategies are performing…understanding the results in the sales department are easier to measure.  At the end of a month, quarter or year you can measure the opportunities that were won and how profitable they were.

On the contrary…figuring out and measuring the success of your marketing initiatives is a bit grayer at best.

One tool that brings marketers clarity in the fog of war is “MergedAnalytics URLs”. https://mergedanalytics.com/vzit-co/

“MergedAnalytics URLs” are a marketer’s best friend.  They provide a type of feedback that marketers have been craving.  They are simple to create and there is no set up or deployment needed either… Once you sign up …you can Create a MergedAnalyticsShort URL immediately ….https://mergedanalytics.com/how-to-create-a-visit-intel-short-ur/

Getting your “message” out and measuring the engagement with your audience with today’s various digital channels whether by social media site postings and/or email campaigns…can now be measured with precision.

By using the “MergedAnalytics” Short URL generator for URLs that you post both to social media and emails…Marketers can shorten, brand and post URLs with “MergedAnalytics” tracking and receive useful data from the companies who click them.  You will know where the link was clicked, the COMPANY NAME of the person who clicked it and more.

Knowing the names of companies who click on a posted URL link and where they found that link should be a part of much larger story.

What did that person who clicked your posted link do after that initial click?  What was their entire journey from that initial click?

  • Where did they go next on your website?
  • Did they start to fill out a form on your site but leave your website before they pressed submit?
  • Did they go to other pages on your website? Which Ones?
  • How long did they stay there?
  • Did they return to you website?

You can certainly know that information but you will need to put the “MergedAnalytics” Pixel on your website.

The MergedAnalytics Pixel ( https://mergedanalytics.com/how-do-i-put-visit-intel-on-my-website/ ) takes  minutes to deploy for your entire website.  You will get information like…

  • The company name of the people who click on your website
  • Which pages were clicked
  • How they found your site
  • How long they stayed on specific website pages
  • How many times that company returned to your website
  • And so much more.

So although the “MergedAnalytics SHORT URLs” report which companies clicked specific posted URL links and where they found them in the first place …by adding the “MergedAnalytics” Pixel to your website will give you the tools to understand the entire journey of that person even if they never identified themselves and remained anonymous.   This type of information from a marketing perspective is the Holy Grail.

I hear from sales people across many industries that cold calling is dead and I somewhat agree with that statement but only if you are from a company that is NOT using MergedAnalytics.

However….If you are using MergedAnalytics ….tell me this…..if you know for certain that people from a specific company clicked your posted URL link and then clicked on other pages on your website and then returned to your website AGAIN and spent more time on your site the following days….Tell me this…..When you contact that company for the first time knowing there is specific interest…is that initial call really that cold?

For more information visit … https://mergedanalytics.com/

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3 Reasons Marketing Agencies Are Adopting “MergedAnalytics” for their Customers

“MergedAnalytics” is a URL and Website Visitor Intelligence tool that provides businesses with the knowledge of which companies and in many cases Email Addresses click on their posted Links and website pages. It’s like Caller ID for your posted Links and Website pages.

We did not plan for MergedAnalytics to become a favorite for Marketing Agencies to MergedAnalytics…but that is what is happening. As it turns out…companies are more apt to use tools from the companies they trust and already work with…. in this case their Marketing Agency Partners.

Below are 3 reasons why Marketing Agencies are integrating “MergedAnalytics” into their suite of customer offerings.

Synergy – Many marketers offer a wide range of services from lead generation, SEO, creating content and even website development. The URL and Website Visitor Intelligence that “MergedAnalytics” offers fit perfectly within most Marketing Agency offerings. Unless actual leads and/or sales increase… measuring the effectiveness of how your marketing partner is actually helping your business can be arbitrary and tough to quantify at best.

Marketers like the way “MergedAnalytics” can serve as a score card and verification that their efforts are adding value even if there is no measurable impact to their customer’s bottom line.

How? Unless a person from a company identifies themselves to you in some way by opting in, filling out a form or even signing up for demo…they will remain anonymous resulting in lost opportunity. You will never know there was interest in your company. How would you know they were ever on your website or clicked on a link they found on LinkedIn in the first place? Why “MergedAnalytics” of course.

Marketers create and distribute content through various channels like social media and email campaigns in effort to make your audience aware of your offerings. There is usually some “call to action” to get you to download a white paper, sign up for a demonstration/consultation or gasp…make a purchase.

Even if someone starts filling out a form on your website and then gets distracted and does not finish…”MergedAnalytics” would still generate an automatic notification that would tell you that someone from a specific company visited your website and visited the page where they had to fill out a form. You will know what other pages they clicked through as well. This is incredible information. Maybe that person will be back and finish filling out the form they started. Or… Maybe you start to see a trend where many people visit that page with the sign up form…. but DO NOT finish filling out that form. This gives you the ability to react to this information…perhaps adjust that form and make it more user friendly and simpler to fill out.

SmartLinks: As I mentioned above…marketers are constantly posting URL links on social media and in email campaigns. These URLs could be Press Releases, Landing Pages or any other “Calls to Action”. While Google Analytics will give you the Clicks and Visits information…knowing which specific Companies clicked on your posted URLs and in some cases the actual person… is pure Gold.

By using the “MergedAnalytics” SmartLink generator for all of your posted URLs…you will understand which specific URLs were clicked and even more importantly WHERE they were clicked and…where those people go after that initial URL click.

If you have a specific landing page link and post that same link to Facebook, Twitter , LinkedIn and as part of an email campaign ….by utilizing the “MergedAnalytics” SmartLink generator…you will know where clicks originally came along with the company names of the people doing the clicking.   This gives you the insight to understand where your audience is interacting with your link posts the most. Are you getting more clicks from Twitter vs LinkedIn? Visit Intel will tell you this information plus the Company information.

White Labeling – Although I love and am proud of the name “MergedAnalytics”… Many of our Marketing Partners prefer to Brand “MergedAnalytics” with their own logos, coloring etc. They White Label “MergedAnalytics” so there is no mention of the “MergedAnalytics” brand anywhere. A White Labeled version of “MergedAnalytics” will look like it belongs to the Marketing Agency you are working with but with the exact same functionality available with a normal “MergedAnalytics” install.

There is a very logical reason they prefer their branding over ours.

“Top of Mind Presence”

Marketers understand that the “MergedAnalytics” notifications represent a rare opportunity to stay in front of their customers every single day. The emailed alerts give them the elusive “top of mind presence”. This means that their customers will see their logo and branding and will be reminded throughout the day that THEY are the people who are delivering valuable information that is helping grow your business.

As I mentioned above…every time someone from a company clicks on one of your posted Links to social media or in an email campaign and/or clicks on your website…you will receive a “MergedAnalytics” notification via email that looks like the one below…

The Notifications come in with “MergedAnalytics” branding all over it and from a MergedAnalytics.com email address domain.

A marketing agency wants their customers to see THEIR branding, their domain and wants their customers to contact them if there are questions.

To Learn More visit… https://mergedanalytics.com/

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What’s all the fuss about SHORT URLs?

Do you ever think twice before clicking long URL links with too many weird looking parameters?

Have you ever wanted to share a 30-character URL but could not remember the URL address?

Have you ever wanted to brand your URLs in such a way before you post them to social media that would make people more apt to click them?

How about…have you ever wanted to know the Company Names of the people who click on those URLs you post to social media or emails?

Some URL shorteners simply turn long links into shorter URLs and that is it… while others let you customize/brand the text of the new URLs created with a Short URL generator to track clicks and inform you about who’s clicking your links.

Why should you use Short URLs at all?

#1 Clean and short links appear more trustworthy and get clicked more often than longer links.

Let’s be honest, which of these links would you feel more comfortable clicking?  Keep in mind they will both take you to the same destination…

https://www.livechatinc.com/url-shortener/8-reasons-why-to-use-url-shorteners/?partner=quora.com&utm_source=quora.com&utm_medium=referral&utm_campaign=post352346

Or

https://vzit.co/What-are-Short-URLs

The second URL is obviously cleaner, at first glance seems trustworthy and provides a concise description of what you can expect if you click it. People tend to prefer clicking on visually appealing links, especially when the links are Customized and/or Branded. AND…Because it is a “MergedAnalytics” SHORT URL…you will know the COMPANY Name as well as other valuable data about the clicker.

#2 Customize your Short URLs

Short URLs do not have to look “spammy”, with random combinations of numbers and letters. By adding branding and/or information about they can expect when they click the URL…will ensure more clicks.

#3 Go beyond number of clicks

Tracking clicks is one thing, but measuring the quality of the traffic coming to your website is another. AND…add in the information that you will receive with the MergedAnalytics Short URLs like…the COMPANY NAMES of the people who clicked your URL links, where they found your website or posted URLs and what their specific interests were.

#4 Understand the complete journey of the people who click your URLs

MergedAnalytics has two main components…

  1. Short URLs
  2. Website Visitor Intelligence

Assuming you have the MergedAnalytics website visitor intelligence pixel on your site….By utilizing the SHORT URLs…you are able to see the entire journey of the people who are interested in your company.  You can see the initial click on a Short URL you posted to LinkedIn for example and then have insight as to where that person went on your website after that initial click. This creates an understanding of not only the behavior of your prospects but what their specific interests are in your company.

For more on MergedAnalyticsShort URLs visit… https://mergedanalytics.com/vzit-co/     

Create SHORT URLs RIGHT NOW?  Click here… https://mergedanalytics.com/how-to-create-a-visit-intel-short-ur/

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“We are NOT getting useful “MergedAnalytics” Website Activity Reports

“Nice product but MergedAnalytics is not for us.  We are not getting any meaningful reports” said a prospect who is evaluating MergedAnalytics.

Before I address that statement …. let’s review what MergedAnalytics is and does.

MergedAnalytics is a B2B website visitor intelligence tool that generates automatic Website Activity Reports that get emailed to you when someone from a company clicks on your website.  https://mergedanalytics.com/

MergedAnalytics reports on the Company Name of the person who clicked on your site, how they found your site and what their specific interests were while there.

The ways your website visitors find your website depend on many variables.  These variables are mostly determined by the various marketing strategies, techniques and initiatives in place at your company.

People find your website by….

  • Typing in keywords in a search from Google , Bing etc
  • Sent Emails containing URLs either in the body of the email and/or signature block
  • Typing in your website address organically
  • Social media postings that drive traffic to your site
  • Press Releases and other Articles/Blogs/Landing Pages
  • Digital Advertisements, Google Adword Campaigns etc.

Countless money and time is spent on these types of strategies to drive people to websites.

MergedAnalytics simply reports on ALL visitors who click on your website.  It is NOT a tool that drives traffic…rather we report on the site visit activity.  It is a tool that should be a barometer as to how your marketing and advertising initiatives are working…..or not.

So by saying MergedAnalytics is not helpful because you are not getting good reports ….. to me that means MergedAnalyticsis actually giving you very useful information.

MergedAnalytics is telling you that your marketing strategies need to be modified in order to get your desired website traffic results.

We also hear from companies that the website is not that important to businesses in this modern age.  My question is…companies spend countless hours and money developing their website and the content on it, spend countless time and money on the marketing strategies to drive people to their websites…if all of that is true…why wouldn’t you want to know the company names of your visitors, how they found your site and what they did while they were there?

IF you do NOT want to know website visitor information ….why have a website at all?

Here is a link to a MergedAnalytics demonstration YouTube video …. https://vzit.co/vtl–4

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Another way MergedAnalytics is Helping our Customers.

In a previous post I outlined the many ways MergedAnalytics is being used by companies in various industries.

Initially our prospects usually tend to look at MergedAnalytics from a pure sales leads perspective but come to realize MergedAnalytics can be beneficial in other ways.

To view the post about 7 Companies from 7 different industries and how they benefit from MergedAnalytics in 7 different ways click…..Here

Yesterday I learned of another way MergedAnalytics is being leveraged by our customers that I found very interesting.

This particular company that is using MergedAnalytics is a well-established web development and digital marketing firm.  Here is how they use Visit Intel…

When they receive a MergedAnalytics Site Alert from a Company that could be a major account and win for them or if that alert contains a company that they have been heavily pursuing …they call an impromptu company meeting and use the MergedAnalytics Site Alert as morale booster.

The employees get pumped up when they see the fruits of their labor.  They pursue companies via various marketing and sales strategies  to see the results and proof that their marketing and sales efforts are working.

This customer of ours loved MergedAnalytics so much they decided to “White Label” the tool and resell it to their customers.

When our resellers “White Label” MergedAnalytics…they are able to brand the application the way they want with their logo, colors etc.  The idea is that a White Labeled version of MergedAnalytics should look like their own branded offering and compliment the other products and services they provide their clients.

A white labeled version of MergedAnalytics also gives our resellers the ability to gain a “top of mind presence” with their customers.  As the MergedAnalytics notifications get emailed throughout the day…their customers see their logo and branding rather than the usual MergedAnalytics logo, colors etc.

For more information on White Labeling please visit our website… https://mergedanalytics.com/partnering/

Just another interesting way MergedAnalytics can be used for your business.

Tell us how you are using MergedAnalytics in the comments section.