3 Reasons Marketing Agencies Are Adopting “MergedAnalytics” for their Customers

“MergedAnalytics” is a URL and Website Visitor Intelligence tool that provides businesses with the knowledge of which companies click on their posted URLs and website pages. It’s like Caller ID for your posted URLs and Website pages.

We did not plan for “Visit Intel” to become a favorite for Marketing Agencies to MergedAnalytics…but that is what is happening. As it turns out…companies are more apt to use tools from the companies they trust and already work with…. in this case their Marketing Agency Partners.

Below are 3 reasons why Marketing Agencies are integrating “MergedAnalytics” into their suite of customer offerings.

Synergy – Many marketers offer a wide range of services from lead generation, SEO, creating content and even website development. The URL and Website Visitor Intelligence that “MergedAnalytics” offers fit perfectly within most Marketing Agency offerings. Unless actual leads and/or sales increase… measuring the effectiveness of how your marketing partner is actually helping your business can be arbitrary and tough to quantify at best.

Marketers like the way “MergedAnalytics” can serve as a score card and verification that their efforts are adding value even if there is no measurable impact to their customer’s bottom line.

How? Unless a person from a company identifies themselves to you in some way by opting in, filling out a form or even signing up for demo…they will remain anonymous resulting in lost opportunity. You will never know there was interest in your company. How would you know they were ever on your website or clicked on a URL link they found on LinkedIn in the first place? Why “MergedAnalytics” of course.

Marketers create and distribute content through various channels like social media and email campaigns in effort to make your audience aware of your offerings. There is usually some “call to action” to get you to download a white paper, sign up for a demonstration/consultation or gasp…make a purchase.

Even if someone starts filling out a form on your website and then gets distracted and does not finish…”MergedAnalytics” would still generate an automatic notification that would tell you that someone from a specific company visited your website and visited the page where they had to fill out a form. You will know what other pages they clicked through as well. This is incredible information. Maybe that person will be back and finish filling out the form they started. Or… Maybe you start to see a trend where many people visit that page with the sign up form…. but DO NOT finish filling out that form. This gives you the ability to react to this information…perhaps adjust that form and make it more user friendly and simpler to fill out.

Short URLs: As I mentioned above…marketers are constantly posting URL links on social media and in email campaigns. These URLs could be Press Releases, Landing Pages or any other “Calls to Action”. While Google Analytics will give you the Clicks and Visits information…knowing which specific Companies clicked on your posted URLs and in some cases the actual person… is pure Gold.

By using the “MergedAnalytics” SHORT URL generator for all of your posted URLs…you will understand which specific URLs were clicked and even more importantly WHERE they were clicked and…where those people go after that initial URL click.

If you have a specific landing page URL and post that same URL to Facebook, Twitter , LinkedIn and as part of an email campaign ….by utilizing the “MergedAnalytics” SHORT URL generator…you will know where clicks originally came along with the company names of the people doing the clicking.   This gives you the insight to understand where your audience is interacting with your URL posts the most. Are you getting more clicks from Twitter vs LinkedIn? Visit Intel will tell you this information plus the Company information.

White Labeling – Although I love and am proud of the name “MergedAnalytics”… Many of our Marketing Partners prefer to Brand “MergedAnalytics” with their own logos, coloring etc. They White Label “MergedAnalytics” so there is no mention of the “MergedAnalytics” brand anywhere. A White Labeled version of “MergedAnalytics” will look like it belongs to the Marketing Agency you are working with but with the exact same functionality available with a normal “MergedAnalytics” install.

There is a very logical reason they prefer their branding over ours.

“Top of Mind Presence

Marketers understand that the “MergedAnalytics” notifications represent a rare opportunity to stay in front of their customers every single day. The emailed alerts give them the elusive “top of mind presence”. This means that their customers will see their logo and branding and will be reminded throughout the day that THEY are the people who are delivering valuable information that is helping grow your business.

As I mentioned above…every time someone from a company clicks on one of your posted URLs to social media or in an email campaign and/or clicks on your website…you will receive a “MergedAnalytics” notification via email that looks like the one below…

The Notifications come in with “MergedAnalytics” branding all over it and from a MergedAnalytics.com email address domain.

A marketing agency wants their customers to see THEIR branding, their domain and wants their customers to contact them if there are questions.

To Learn More visit… https://mergedanalytics.com/

What is website visitor intelligence? 5 things you should know

When someone clicks on your website or a posted URL link…there is data about that visitor that you simply wouldn’t know unless you had a website Visitor Intelligence tool.

In general the typical B2B website only captures 2-3% of website visitors with tools like contact forms and email opt-ins, but because a website intelligence tool shows who visited you can easily see 40% of all visitors no matter what action they took on your site. That’s a substantial increase in web leads.

The following list contains 5 things you should know about website visitor intelligence tools:

1: Google Analytics is not great for B2B lead generation.  Aside from the fact they use Tracking Cookies …they do NOT provide the Company Names of your website visitors.  They also do NOT provide any type of lead scoring.  But the biggest issue with GA is they do NOT filter out bot, crawler and other server clicks.  There are times when there are clicks that are not done by humans.  MergedAnalytics filters that useless information out of our reporting.

2: Website Visitor intelligence is a great source for B2B leads.  You can really get a feel for what the visitor is interested in by their click behavior and knowing how much time was spent on specific page(s) on your website and how many times they return to your website. They also DO provide the Company Names of the visitors.

3: Trackable Short URLs – This is a major key to website visitor intelligence.  MergedAnalytics is the only tool I know of that includes Short URLs in the basic Website Visitor intelligence offering.  Knowing which site referred your visitors ie. Facebook, LinkedIn Twitter and then being able to see that visitor’s entire journey from that initial click to other pages on your website… can provide the intelligence need to really understand that visitor’s interest.

4: Better Support for Existing Customers–   In many cases your best prospects are your existing customers. Knowing the specific interests/needs of your customers based on the content they navigate to on your website…will increase all facets of the level of support your organization provides them ultimately resulting in new sales.

5: Warm Leads – we all hear that cold calling is dead.   Although that may be true depending on what you are selling…the WARM LEAD is very much alive.  If you know that a company has visited your website various times and is spending time on the same pages and content…you know there is interest and more importantly what that interest is.  Calling into a company and knowing they have a specific need/interest in your company warms up a frigid cold call.

www.MergedAnalytics.com