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The value of sticking with it

What is the value of sticking with things?

Although it may seem difficult in the moment…. often NOT quitting and grinding something out turns out much better than you would think.

Thom and I discuss how without sticking with MergedAnalytics…there is so much we would have missed.

Some advantages of sticking with a startup business…

– Stories – In the beginning the stories are few and far between but as time goes on…experiences happen that turn into interesting stories that help market your brand

– New verticals – We can sell #mergedanalytics to ANY B2B business but we discovered the value of pursuing a vertical

– The value of Verticals – You learn their pains and vernacular. You start to network where they network. Your world becomes smaller. Your prospects network with each other.

– Using your product in other ways – We discovered a great niche by leveraging QR Codes with MergedAnalytics #smartlinks. This idea came to us from one of our long-time customers.

By the way…as Kenny Rogers said…”you have know when to foldem” as well.

The point here is…we often walk away from opportunities too soon.

mergedanalytics.com

Thom Stallings

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Best of Breed?

What do you think when you hear terms like, Best of Breed, Award Winning, Best in Class, Number 1?

Do these terms influence your purchase decision?

The best brands never say they are the best. Google does not proclaim to have the best Search Engine, Nike doesn’t say they have the best gear, Microsoft doesn’t boast that most businesses in the world use their software.

No….they never say those things. Nike says…”Just do it”. Apple says, “Think Different”.

You use the best brands because they make you feel a certain way.

Thom and I discuss this important topic further.

mergedanalytics.com

#iconicbrands #mergedanalytics #mpn #takeabreath

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Too many Philosophers?

Are we seeing a bubble in the executive self-help/coaching industry?

Are there too many philosophers?

There have been debates recently on social media that there are too many people out there who claim to have it all figured out.



These people constantly preach to us how to be more productive and effective with ourselves, coworkers, friends, family, prospects and customers.

Ice baths, breathing, exercises, fasting, side hustles, newsletters…. all in the name of self-improvement and success.

I think something else is going on here.



My take is….I believe these people are simply projecting and mostly speaking to themselves.

There is a saying that you learn through teaching.

I believe that is actually what is going on here.

This is all fine but I believe we need to be aware and recognize what is really going on before we consume advice from people who may or may not have it all figured out better than ourselves.

Have confidence that you actually know what you are doing.

By the way, I am speaking to myself not you!

mergedanalytics.com
Thom Stallings MergedAnalytics LLC

#mergedanalytics #mpn #philosophers

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Commercial Construction

“We’re really excited about our adoption of MergedAnalytics.

Set-up was painless and took literally minutes to install.

We’re tracking very specific types of building opportunities that are executed by a relatively small pool of real estate developers.

Knowing when these developers visit our website and the content they’re viewing is tremendously valuable.

MergedAnalytics is great for AEC firms

It’s a really strong indicator for us that they may be seeking our services in the near future.

This allows us to be proactive and engage early with a prospect.

Timing is everything in our business and the information provided by
MergedAnalytics allows us to bid earlier resulting in more wins.”

—Vice President of Business Development of a Commercial Construction firm using MergedAnalytics.

mergedanalytics.com

Thom StallingsMergedAnalytics LLC

#aec#mergedanalytics

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Do you trust Linkedin Likes?

What does it mean to you when someone “Likes” your post?

To me…I do not always trust “Likes”.

Did this person give me a “Like” because they genuinely liked my post or is there an ulterior motive?

Often times truly Liking a post is the 4th or 5th reason you get a Like.

Reasons why people “Like” posts….

– To interact with someone who they are NOT Linkedin with as of yet
– To change their algorithm on Linkedin to appear in other feeds
– To interact and Link in with someone ELSE who “Liked” your post
– Because they actually LIKED what you posted.

That last one these days seems like the least important reason to give a Like.

I find the majority of people who have a Linkedin account….like to consume content passively and anonymously….and they have good reason to have that opinion.

Having said the above…. it is still very important to post and post often if you are building/nurturing your brand.

When in doubt…post. Even if you are not getting likes…it is being viewed.

Thom and I discuss this topic more in this short clip.

mergedanalytics.com

MergedAnalytics LLCThom Stallings

#takeabreath#mergedanalytics#mpn

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The value of marketing to a vertical

Are your marketing efforts focused on a vertical?

If your product or service is everything to everyone…you are also nothing to no one.

My company, #MergedAnalytics for example is a tool that any B2B company with a website could leverage however we are focused in the #AEC vertical.

People within the same vertical tend to network and speak with each other. They tend to talk to each other about problems (and solutions) within their industry.

Lawyers network with lawyers. Marketers network with marketers.

And so on.

There are countless other benefits like really understanding the laws, vernacular, pitfalls and problems that exists within certain verticals.

During our previous episode @Livvy Won explained how ActiveCampaign grew their customer base of 185,000 by word of mouth within the small business and solopreneur vertical. Word of mouth!!!!!

In this segment Thom and I discuss the value of focusing your networking, marketing and sales efforts within a specific vertical.

#vertical#takeabreath#mpn

mergedanalytics.com

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Being your authentic self at the workplace

Are you the same person at work that you are at home?

How important is it to feel you can truly be yourself while working a for an organization?

A lot of gems during our discussion with Livvy Wong the Director of Engineering at #activecampaign .

Being your authentic self at the workplace

One theme that stuck out that Livvy talked about was how ActiveCampaign cultivates an environment where employees feel they can be their true selves while still feeling a sense of belonging to the organization as a whole.

To me…this stuck out. How often is it that people behave as one person at work and then become a totally different person at home?

After hearing her speak about the culture at ActiveCampaign…we (MergedAnalytics) made the decision to switch over to them for our Email Outreach.

Livvy talks about importance of being her authentic self. It started when she attended Harvard and has carried over to her life and career.

I made my kids listen to this segment as well.

Thom StallingsMergedAnalytics LLC

mergedanalytics.com

#livvywong#activecampaign#beyourself#mergedanalytics#takeabreath#mpn

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AEC firms love MergedAnalytics

When there is a need to build something….people start to research who is the best suiter for the project.

These prospects start to research who would be the best to work with and build whatever it is they need to build.

They start visiting websites of AEC companies.

Our #aec customers who use #MergedAnalytics are able to understand which companies and in many cases email addresses are engaging with their website. They can even understand what the need is based on this activity.

Armed with the intelligence MergedAnalytics delivers…our customers are able to proactively contact prospects early in the cycle often before the competition is even aware an opportunity exits.

Early contact is leading to early bids.

Early Contact + Delivering an Early Bid = More Wins

Try it free for 30 days….https://lnkd.in/eqTHpNy

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Charlie Munger

What battle are YOU fighting?

Everyone is fighting something…some people have many things stacked against them….not just one thing.

Health , money, relationships, employment, and countless other things clog our conscious minds and at times a helpless feeling can take over.

Crossing any chasm to reach greatness takes dedication, good health, good habits and of course luck.

One of my passions is investing. My two favorite investors of all time are Jack Bogle founder of Vanguard and Charlie Munger who is Warren Buffet’s partner in Berkshire Hathaway.

Jack Vogle had one of the best sayings when the markets go down (or up) and you are worried about your investments. He said….”don’t just stand there…don’t do anything”. That statement is there so people do not trade on emotions.

Charlie Munger also simplifies investing in a way I have never experienced before him.

Aside from the fact that he is 99 years old and still sharp as a tack…he has had countless major setbacks in his life that would have crippled most of us.

Thom and I discuss a few of these major setbacks he experienced and despite them all….he became one of the most successful investors of all time.

#charliemunger#crossingthechasm#mergedanalytics#takeabreath#stoic

mergedanalytics.com

Thom StallingsMergedAnalytics LLC