“Nice product but MergedAnalytics is not for us. We are not getting any meaningful intelligence containing the COMPANY NAMES of the people clicking through our website” said a customer who has been using MergedAnalytics for a few months.
Before I address that statement …. let’s review what MergedAnalytics is and does.
MergedAnalytics is a digital marketing tool for B2B companies which delivers notifications that get emailed automatically when someone from a company click on the URLs you post to social media and in your emails as well as the pages on your website that they click through. https://mergedanalytics.com.
These emailed notifications contain the Company Names of the people who click on your website pages and posted URLs. The delivered intelligence also includes how they found your website and what their specific interests were while there, how many times they returned, how long they were, which campaign drove them to your website and much more.
The ways your website visitors find your website depend on many variables. These variables are mostly determined by the various marketing strategies, techniques and initiatives that are in place at your company. These marketing strategies are designed to drive your target audience to your website in hopes to sell them something.
People find your website by….
Typing in keywords in a search from Google , Bing etc
Sent Emails containing URLs either in the body of the email and/or signature block
Typing in your website address organically
Social media postings and TargetedAds that drive traffic to your site
Press Releases and other Articles/Blogs/Landing Pages
The Digital Advertising strategies you have in place, Google Adword Campaigns ,other Ads etc.
Countless money and time is spent on marketing strategies to drive people to websites.
Once those strategies are put into action….MergedAnalytics simply delivers the intelligence on ALL visitors who click on those URLs and website pages you are driving traffic to.
But…MergedAnalytics is NOT a tool that drives ANY traffic…rather we report on success (or failure) of your various marketing strategies. It is a tool that should be a barometer as to how your marketing and advertising initiatives are working…..or failing.
So by saying MergedAnalytics is not helpful because of the lack of actionable intelligence ….. that means MergedAnalytics is actually giving extremely actionable and useful information.
MergedAnalytics is telling you that your marketing strategies need to be modified in order to get your desired results.
It becomes a “shoot the messenger” situation. If you are not getting the desired results based on the intelligence MergedAnalytics delivers…be grateful for this information and do something about it. When the proper tweaks are made….the actionable intelligence will be there!!!
MergedAnalytics should not be blamed for poor traffic results NOR should we be congratulated when the traffic is up and the actionable intelligence containing the COMPANY NAMES (and in some cases email addresses) start to roll in!
One of my favorite songs is “Man in Black” by Johnny Cash. In that song…Cash answers the question he was asked most of all….”why do you wear black all the time? “ So he wrote his answer into one of his most iconic songs.
So ….Why did we change our name from Visit Intel….to MergedAnalytics? And while we are at it….what is the significance of those three dots in our logo!!!
Glad you asked.
First the name change…
Visit Intel was a great name for what our product was when we started our company.
We were focused solely on reporting the COMPANY NAMES of the people who click on your website pages. That information is priceless. We still provide that intelligence via our proprietary IP Address technology but we have also gone through a natural evolution.
Visit Intel evolved into something more than just website visits.
We added the ability for our users to create Custom Trackable
SHORT URLs. These short urls made our
product very powerful and separated us from our peers.
Many of our customers believe the Short URLs are the key to the entire platform. I would agree!
Now when someone wants to post a link either to social media or in their emails…when those links are clicked….our users know the COMPANY NAMES of the people who CLICKED them and WHERE they clicked that link. The addition of SHORT URLs was the deciding factor for the name change in terms of making our platform more powerful and more useful to a larger audience.
A “CLICK” on a link is not always a “VISIT”. There are times when our users post links that have no relation to their website. An example could be a posted link of an article or a press release.
So…we felt that the name “Visit Intel” narrowly implies….”VISITS “to a website but NOT “CLICKS” on a posted URL.
We wrestled with many names before we settled on MERGEDANALYTICS.
Some names were descriptive of what do
and some had no meaning at all.
We finally decided on one name. Say goodbye to “Visit Intel”….Long Live “MergedAnalytics
MergedAnalytics Connects the Dots?
People ask us all the time…what is the significance
of the three DOTS.
Each of the 3 dots represent the three main sources of data that our users use to analyze and gain a clear picture as to how people from Companies interact with their brand online.
Each one of those dots represent intelligence that when merged together allows for analysis to be performed helping you understand how people are interacted with your digital brand .
The COMPANY NAME(s) of the person who
clicked through your website
How they found your site
The pages they visited
How many times they returned
Dot 2 represents the intelligence delivered regarding the people who clicked on Custom Trackable SHORT URLs you posted separated by Campaign to various social media sites.
Let’s imagine you want to drive people to a specific
landing page. Could be anything….an
article, Press Release, a page on your website etc.
You would create a SHORT URL for that landing page
for each social media site where you think your audience engages with your
You create Short URLs for that landing page for each
social media site where you plan to post it.
Ie. LinkedIn, Twitter, Facebook and Instagram . When people click that SHORT URL….the
intelligence that is delivered will allow you to analyze not only the COMPANY
NAMES of the people who clicked it but ….you will understand which social media
sites those clicks came from.
You will understand if LinkedIn is a better place
for your marketing efforts vs. Instagram or Twitter as an example.
Dot 3 is related to Dot 2 except we are
focusing on posting SHORT URLs to the emails you send out. You could place a Short URL in the body of an
email and/or in your signature block.
When the people you are emailing click on your SHORT URLs in your
emails…you will understand from which email (and/or campaign) that click came
with ESPs( email service providers) and CRMs (Contact Relationship Management
) can be set up as well to get down to
the actual CONTACT information of the person who clicked that SHORT URL in your
The value comes from MERGING ALL of those
dots (data points) together so ANALYSIS can be performed. Meaning….a person clicks a link from either
an email or a social media post and then from there….click through pages on
MergedAnalytics captures that entire journey from
that initial click.
So those three DOTS are the foundation of our
MergedAnalytics connects the DOTs and creates the elusive bridge between your marketing efforts and your sales team!
While we are at it….the YOGA WOMAN on our website represents the Zen feeling our sales and marketing users experience when they use MergedAnalytics!!!