Do you understand the experience your digital audience is having with your online brand?
By the time your prospects decide to contact your company…in many cases they have already made the decision whether to work with you based on the experience they have had leading up to them making contact.
You are trusting your digital audience that they will see something on your website that will make them want to make contact with you.
What about the companies that never contact your company but clicked through and spent time on your website?
They made decisions on their own not to take that next step. Maybe they misunderstood what you offer?
Maybe they just did not like your website. Maybe they thought what they need….your company does not offer.
There are so many reasons why a next step is NOT taken. How would understanding who is on your website impact your sales/revenue?
In this segment Thom and I discuss how some companies in specific industries are laggards in this area.
We also discuss how one specific company uses the Intelligence MergedAnalytics delivers plus Cupcakes to close more business.
What makes a Sales Person…good at their craft? Hint….no one likes the feeling of being “sold” .
Some of the best salespeople I have known throughout my 20 plus year career have not had great personalities and did not fit the mold of what many think of when the prototypical sales person comes to mind.
Thom and I discuss what characteristics a salesperson needs to be defined as being good (or great) at their craft.
We also discuss how tools like MergedAnalytics make people better at selling and closing business .
We work with a Company that resells a well known CRM application.
There is a button that contains a link on their website that when clicked …..is a way for interested prospects to schedule a demonstration of the CRM app.
That link however takes these interested prospects to the CRM manufacture’s website where they fill out a form and request a demonstration.
My customer is suspicious that the CRM manufacturer is not actually telling them about leads that originate from their website that should in fact be their leads.
What our customer did through our recommendation is the following….they created a MergedAnalytics SmartLink for that Request a Demonstration Button.
Now when prospects click that button for a Demonstration….even though they are taken to the CRM manufacturer’s website….my customer receives intelligence when that button is clicked as well as…which organization had clicked that link.
They can then follow up with the CRM manufacturer to make sure that lead is sent their way.
They now can keep the CRM manufacturer a bit more honest.
We work with a Life Insurance Agent who markets his insurance products to individual consumers….NOT Businesses.
When I initially reached out to him…he said exactly what you are thinking right now while reading this….”I thought MergedAnalytics was a B2B tool?”
It is….but by integrating MergedAnalytics with tools like ActiveCampaign we become a B2C tool as well.
By utilizing the integration between ActiveCampaign and MergedAnalytics….he now receives intelligence through MergedAnalytics that includes EMAIL ADDRESSES of the people clicking through his website pages long after his email marketing campaigns end.
How would understanding the specific email addresses and pages they clicked/spent time on your website help your business?
I remember being a kid a seeing “Hair Club for Men” commercials on TV. At the end of each commercial the found would say something like….”I am not only the President but I am also a customer.” He would then show a picture of himself when he had no hair.
That is exactly how I feel as a founder and user of MergedAnalytics.
We recently presented to a large publicly traded organization.
The next step after the presentation was for their team to go through our website pages and perform their due diligence.
I hadn’t heard from them for days until….I received this MergedAnalytics site activity alert.
This is why I fell in love MergedAnalytics.
I can see from this alert that they did exactly what they promised they were going to do when we ended our presentation days before.
I do not need to second guess their interest. Life is too short for that.
Because I know exactly which of my website pages they spent their time on…I can proactively send them reinforcing information putting us in a better position to win this deal.