Looking Back. Looking Ahead. Enjoying the Moment

I know…The title is a bit misleading since neither the past nor the future exists. All we have is now…right?

As we close out one decade and begin another…some reflection seems to be in order.

2019 was been a banner year for MergedAnalytics. We hit our stride.

Our success was generated by three main things…

–         Name change

–         Partner growth

–         Disruption

Name Change–  Simply put…we out grew our name which was Visit Intel at the start of 2019. We felt the word “Visit” in our name…gave off the impression we were only about website visits.  Although that is a main feature of MergedAnalytics….We are much more than just website visits!

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Our short urls (https://mergedanalytics.com/vzit-co/ ) give our users the ability to understand the entire journey first initial click to final destination…of the people clicking the URLs added to their social media posts as well as the urls in emails they send out to their audience.

With the marketing intelligence we deliver from various sources like social media posts, emails and website visits …our software MERGES those ANALYTICS in one easy to use location so the proper analysis can be performed.

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So after much deliberation…MergedAnalytics became our name!!! For more on why we changed our name click here…HERE

Partner Growth – In 2019 as an organization we began to hit our stride mainly because of our partners who distribute MergedAnalytics.

Through our partners…we are experiencing exponential growth.

An obstacle for any David when you are in a world of many Goliaths is getting your message out to the your target audience and scaling up.

It is much more effective to have many others trying to get the word out in addition to your own efforts.

What we have done is formed relationships with Marketing and Web development companies to have them “White Label” MergedAnalytics and integrate our product into their suite of offerings.

Our partners offer our tools to their customers who already know and trust them.

We allow our partners to completely scrub our branding and contact information so they can replace it with theirs. Along with providing a great tool for their customers…as the MergedAnalytics Alerts are delivered to their customer’s inboxes…their customers are reminded throughout the day that it is their Marketing or Web Development service delivering this valuable intelligence.

The emailed alerts gives our partners the elusive….”top of mind presence” with their customers.

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 For more on why Marketing Agencies love “White Labeling” MergedAnalytics click HERE.

Disruption – No doubt about it…MergedAnalytics has disrupted a section of the digital marketing industry that was taking advantage of large company’s fat marketing budgets while paying zero attention to their smaller counterparts.

MergedAnalytics is destroying that barrier for the small companies…. by leveling the playing field.

Make no mistake…ALL large companies are currently leveraging tools that provide some sort of Website Visitor Intelligence. Most are doing it with cookies which are little software tools used to track your intent behavior online. They spend millions on this technology annually.

MergedAnalytics does NOT USE COOKIES.  We have a proprietary application that will tell you the COMPANY NAMES and in some cases EMAIL ADDRESSES of the people clicking on the URLS you post to social media sites and in your emails as well as the pages clicked on your website.

At $59 per month…we are giving small and medium sized companies the tools that only the large companies could afford in the past. And…it takes 5 minutes to set up.

We have and continue to make value-add additions like….

–        Adding in Interest index reports – Lets you apply a score of the Companies that were clicking on your URLs and Website pages the most in a given time period.

–         Adding Google UTMs- create Google UTMS in the MergedAnalytics Portal

–        Adding Integration with CRMs and ESPs

–         Adding the Private Block List – block companies and IP Addresses that are not important to your business

–         Allowing users to Create Custom Trackable Short URLs for Instagram, Twitter, Linkedin, Facebook and Emails at ONE TIME

–        Improving User Interface from both an End User and Admin perspective.

What’s Next – Being in the moment is important in living a meaningful life which is why I meditate daily. 

In the business world however, constant forward thinking is essential. 

Our number 1 mission is to continue to improve the value we deliver to our customers and partners at a reasonable cost while fostering a nurturing/creative/fun environment internally within our own organization’s culture. 

I am grateful to all of our Partners and Customers for giving us the opportunity to work together and recognize mutually beneficial successes in 2020 and beyond.

I am grateful to the other 3 Founding Partners of MergedAnalytics.  It is very rare that 4 people get together with years of synergistic experience and work together to create something meaningful and beneficial to all who use it.

Most of all I am grateful to my family who provide all the loving motivation anyone could ever need to want to keep pushing to succeed while enjoying the entire journey.

Wishing you all a Healthy, Happy, Safe, Creative and Prosperous New Year,

Joe Singer and The MergedAnalytics Team.

“We are NOT getting useful “MergedAnalytics” Website Activity Reports

“Nice product but MergedAnalytics is not for us.  We are not getting any meaningful reports” said a prospect who is evaluating MergedAnalytics.

Before I address that statement …. let’s review what MergedAnalytics is and does.

MergedAnalytics is a B2B website visitor intelligence tool that generates automatic Website Activity Reports that get emailed to you when someone from a company clicks on your website.  https://mergedanalytics.com/

MergedAnalytics reports on the Company Name of the person who clicked on your site, how they found your site and what their specific interests were while there.

The ways your website visitors find your website depend on many variables.  These variables are mostly determined by the various marketing strategies, techniques and initiatives in place at your company.

People find your website by….

  • Typing in keywords in a search from Google , Bing etc
  • Sent Emails containing URLs either in the body of the email and/or signature block
  • Typing in your website address organically
  • Social media postings that drive traffic to your site
  • Press Releases and other Articles/Blogs/Landing Pages
  • Digital Advertisements, Google Adword Campaigns etc.

Countless money and time is spent on these types of strategies to drive people to websites.

MergedAnalytics simply reports on ALL visitors who click on your website.  It is NOT a tool that drives traffic…rather we report on the site visit activity.  It is a tool that should be a barometer as to how your marketing and advertising initiatives are working…..or not.

So by saying MergedAnalytics is not helpful because you are not getting good reports ….. to me that means MergedAnalyticsis actually giving you very useful information.

MergedAnalytics is telling you that your marketing strategies need to be modified in order to get your desired website traffic results.

We also hear from companies that the website is not that important to businesses in this modern age.  My question is…companies spend countless hours and money developing their website and the content on it, spend countless time and money on the marketing strategies to drive people to their websites…if all of that is true…why wouldn’t you want to know the company names of your visitors, how they found your site and what they did while they were there?

IF you do NOT want to know website visitor information ….why have a website at all?

Here is a link to a MergedAnalytics demonstration YouTube video …. https://vzit.co/vtl–4

7 different companies from 7 different industries benefit from MergedAnalytics 7 different ways

Many think MergedAnalytics is a tool that just generates new leads and although that is one way to benefit from the tool…we are finding many other applicable uses outside of just pure sales leads from brand new prospects.

Below are 7 unique stories describing surprise benefits we have heard from current MergedAnalytics customers who ALL  happen to be from different industries.

  1. Short URLs – A Marketing Company posts many articles via URL links to social media ie Twitter, LinkedIn, Facebook etc Although MergedAnalytics will alert you when one of those URLs were clicked…the MergedAnalytics report did NOT always tell you the company name that person was from.  The company started using the MergedAnalytics SHORT URL generator on all of their posted url links.   Now when they receive a Visit Intel site alert they can see the Company name and the referrer ie Facebook, Twitter, Linked etc.  They now know the performance of their posts and can understand which social media sites get the most clicks and from which companies.
  2. Untargeted ProspectsA Cyber Security Company thought they had a great target list to go after. They send emails through their ESP a few times a month.   They were skeptical as to whether Visit Intel would add any value to their current process.  Once they deployed MergedAnalytics, they were astounded as to how many website visitors they had that were NOT on their target list.  This information allowed them to widen their net.  They were now going after companies who normally they would not be going after as a result of the MergedAnalytics visitor intelligence they were receiving.
  3. Existing Customers – An enterprise CRM Software Company that uses Visit Intel was able to understand and support the needs of their existing customers better based on the content of the MergedAnalytics reports. They were able to understand by the MergedAnalytics visitor intelligence what other services were of interest based on the pages and content that was of specific interest.  The software company was able upsell based on that information.
  4. Targeted Prospects – An Art Gallery that uses Visit Intel is marketing itself to other businesses as they would like to place art in Lobbies, offices etc. The Gallery has a targeted list that they send monthly emails to letting them know what Prints and Paintings are available. Because of MergedAnalytics the gallery is able to see what artists are most popular as well as what specific paintings are of interest to those companies based on the visitor Intelligence they get from MergedAnalytics.
  5. Winning Deals when you think you are out of the running – An Executive Search Firm was bidding on a major project to staff an entire marketing and sales team for a Pharmaceutical Company that was launching a new drug. The firm thought they were out of the running. They started seeing MergedAnalytics alerts come in from that Pharma Company and realized they were still in the running.  The MergedAnalytics reports was showing them exactly what the Pharma Company were interested in.  As a result the Executive Search firm emailed the Pharma Co information that reinforced exactly what they were interested in.  Without the MergedAnalytics reports they would have lost the deal.  They thought they were out of the running but the Visit Intel reports showed they still had a chance and they ultimately won the business.
  6. Discovering OLD URL links on the internet that were forgotten – An Online Lead Generation Company uses various links on websites to get people to “opt in” to all sorts of things from products, services, meals, news etc.  They deployed MergedAnalytics and started getting reports and saw that people were clicking on old forgotten URL links still out there on the web.  These links could cause confusion and could tarnish their brand.  With the help of MergedAnalytics, they were able to identify old URL links that lead to nowhere and have them removed.
  7. Bidding Early on Projects – A Construction Company that is using MergedAnalytics found that because of the MergedAnalytics Site Alerts that are automatically emailed to their sales reps,   they were able to contact the visiting company and bid on construction projects earlier than normal.  Typically they have to wait to be contacted by companies with construction needs.  Now based on the pages viewed in MergedAnalytics Alerts, this construction company beats out competition because of the early leads MergedAnalytics provides them.

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