Empowering businesses with insightful intelligence for growth and success
MergedAnalytics is proud to support SMPS Central PA both financially as a gold sponsor and through active employee involvement in the chapter.
MergedAnalytics is also proud to be in the coveted “SPONSOR SPOTLIGHT” in this month’s SMPS Summer Newsletter.
Here is the link ….https://smpscentralpa.org/Sponsor_Spotlight
PRESS RELEASE : MergedAnalytics LLC announces Mailchimp and MergedAnalytics integration!!!!!
MergedAnalytics®, is now tightly integrated with the Mailchimp email platform at no additional charge.
Online PR News – 29-May-2020 – Jackson, New Jersey – MergedAnalytics® is a leader in the small to medium size B2B space helping their customers gain an edge by utilizing their website visitor and URL click intelligence technology.
“Integrations with ESPs (Email Service Providers), like Mailchimp, compliment the intelligence we deliver to our users by providing even more actionable data than our users would normally receive. We will be integrating MergedAnalytics® with other ESPs and CRMs( Customer Relationship Management) in the near future as well. We focused on the Mailchimp user community because they own the largest share in our target market.” said Joe Singer, Chief Marketing Officer at MergedAnalytics LLC.
Like other ESPs, Mailchimp is an email platform that delivers analytics as it pertains to specific email campaign results. It notifies a user when a sent email from Mailchimp is opened and if links in that email have been clicked.
MergedAnalytics® takes over where Mailchimp leaves off.
“By utilizing MergedAnalytics® in conjunction with Mailchimp, our solution provides our customers the ability to continue to receive intelligence where the Mailchimp analytics stop”, said Mike Kinder, CTO at MergedAnalytics LLC.
“When Mailchimp email recipients navigate to OTHER pages on your website after that initial click on the link in the received Mailchimp email, MergedAnalytics® then provides the intelligence for the entire visit that may have otherwise been missed or tracked as unrelated to the Mailchimp activity.”
Additionally, when those visitors RETURN to your website outside of that original Mailchimp email… MergedAnalytics® will REMEMBER the associated Mailchimp account information. The subsequent MergedAnalytics® alerts will thus be able to show you not only the Mailchimp related data of the people returning to your website, but also the pages they visited, how long they spent on your website, and how many times they returned to your website.
“Lastly, when MergedAnalytics® customers click on the visitor information associated with the MergedAnalytics® Alert that is sent to their inbox, they are taken to the Contact record in Mailchimp so further action can be taken”, Mike concluded.
“This value added intelligence helps Sales and Marketing professionals not only close more business with new prospects but helps them in supporting and upselling existing customers as well. Understanding the entire journey of a prospect and/or customer is essential to the purchasing experience”, said Thom Stallings, Chief Revenue Officer at MergedAnalytics LLC.
Setting up this integration is a self-service process done by the end user of Mailchimp and takes less than 5 minutes.
The solution does NOT require or use any third party cookies and is GDPR compliant.
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Contact MergedAnalytics LLC at 203-312-9675 or visit https://mergedanalytics.com/
Try a fully functional version of MergedAnalytics® with no obligation to move forward, https://mergedanalytics.com/trial/: promo code MCMA.
About MergedAnalytics – MergedAnalytics helps organizations by identifying the Company names and Email Addresses of the people who click the URL links posted to social media and in the body of emails as well as the website pages clicked.
About Mailchimp – https://Mailchimp.com/ Mailchimp is an all-in-one Marketing Platform for small business. Mailchimp empowers millions of customers around the world to start and grow their businesses with their smart marketing technology, award-winning support, and inspiring content. Founded in 2001 and headquartered in Atlanta with additional offices in Brooklyn, Oakland, and Vancouver, Mailchimp is 100% founder-owned and highly profitable.
Full Press Release here…https://onlineprnews.com/news/1148018-1590720259-mergedanalytics-llc-announces-mailchimp-integration-providing-improved-sales-and-marketing-results.html/
One of the things I find most interesting about MergedAnalytics is how the intelligence we deliver is used differently by companies within different industries.
Even companies within the same industry leverage the intelligence we deliver in different ways.
In this episode of the “Take a Breath” podcast, Thom and I discuss how 6 different companies from 6 different industries use the intelligence that MergedAnalytics delivers… 6 different ways.
Are you using Mailchimp for outreach to your various target audiences ?
If so…you need to contact us.
The integration between MergedAnalytics and Mailchimp will help you close more business.
MergedAnalytics is a tool that delivers sales and marketing Intelligence.
Specifically….we deliver the COMPANY NAMES of the people who click the URLs you post to Social Media Sites as well as in your Emails plus the pages they click through on your website.
We deliver this intelligence using our own proprietary technology that is based off of the IP addresses of the people clicking through your posted URLs and website pages.
But what about the EMAIL ADDRESSES of the people doing all that clicking.
Especially right now with the world working from their homes where unless they are using their company’s VPN (Virtual Private Network)….in most cases people do NOT own their home IP Addresses .
First let’s answer the following question…Is it possible to get to the email address level of the people who click your posted URLs as well as your website pages if even though people are working from home?
That answer is YES.
By using MergedAnalytics Short URLs…. We can uncover email addresses by using Dynamic Parameter values as part of the Short URL creation process.
MORE GOOD NEWS – Even if a person clicks a MergedAnalytics Short URL on their mobile device….we can STILL get you the email addresses of those people.
But wait there’s more…
When that person goes back to your website for another visit(s) in the near future….MergedAnalytics will remember that IP address and send you notifications when that person clicks through you website.
This is achieved by using Dynamic Parameter Values which help marketers capture even more information about the people who click on the links you post.
Dynamic Parameter Values are set at the time you create your MergedAnalytics Short URL.
The values for the Parameters are custom and can be anything including…
NOTE – If you need to create Google UTMs (urchin tag modules) we got you covered there as well.
You now can create UTMs in the MergedAnalytics Portal upon setting up Short URLS. This alleviates the need to go into Google to create your UTMs.
In the example below I created a MergedAnalytics Short URL with only ONE Dynamic Parameter Value….my email address….jsinger@mergedanalytics.com
Note….you can set up to 5 custom Parameter Values when creating your SHORT URLs.
Here is the Short URL that I created from above…
I took the MergedAnalytics SHORT URL …. https://vzit.co/vig—O-EM and emailed it to myself.
FROM MY MOBILE PHONE….I opened the email and clicked the Short URL…..again…I did this from my phone.
Note: I use ATT for my phone service and I do NOT own my ip address.
Because I clicked a MergedAnalytics Short URL…..I received the notification in my inbox below…
You can clearly see that jsinger@mergedanalytics.com clicked…
Lastly….when I go to my website again through my cell phone….I will still receive MergedAnalytics alerts telling me mergedanalytics.com visited my website …why you ask?….
Because MergedAnalytics will remember me for a period of five days from that initial short url click as seen in the screenshot below…
Remember : This can be done for MASS EMAILS as well using your CRM and/or ESP software packages.
Contact us for a free consultation.
There is a good reason why there is a yoga theme throughout the MergedAnalytics website.
We know that even in the best of times…business life is stressful.
The actionable intelligence we deliver contains the COMPANY NAMES and in some cases EMAIL ADDRESSES of the people clicking on the links you post to social media sites and in your emails as well as the pages they click on your website.
These real, quality, actionable B2B leads are automatically emailed to your inbox for action.
We believe that the intelligence we deliver is bringing a bit of Zen to your Sales and Marketing efforts.
Takes 3-5 minutes to set up – mergedanalytics.com
Namaste
Whether forced or by choice… more people than ever will be telecommuting and working from home. In person meetings, lunches, conferences, trade shows will continue to decrease until the dust settles….but business will continue.
With the absence of the “face to face” meeting…content creation and distribution of videos, podcasts, blogs etc will become even more prominent. More eyeballs on your posted videos, articles, website pages etc….presents opportunity if you are prepared.
Buying excess amounts of Toilet Paper will not help you with understanding the COMPANY NAMES and in some cases EMAIL ADDRESSES of the people clicking on the links you post to social media sites and in your emails as well as the website pages they clicked .
MergedAnalytics however was made for this type of environment!
Set up takes literally 3-5 minutes. Get started…. mergedanalytics.com
The Journey is the gift.
By utilizing MergedAnalytics Trackable Custom Short URLs you achieve the following…
– You understand where your audience is interacting most with your online brand. ie. Does your audience mostly click on the links you post to LinkedIn or FB . By knowing that answer…you will be able to modify your efforts (marketing dollars) accordingly.
– You understand the full Journey of the people who landed on and then click through your website. You will see if a URL you posted on Linkedin… was the starting point for the people who eventually landed on and clicked through your website
– You can shorten, brand, and then uncover the COMPANY NAMES and in some cases EMAIL Addresses of the people who click the links you post to social media sites as well as in the body of your emails.
Do you know exactly where your site traffic comes from?
Do you know the exact Company or Person who clicks on the URLs you post?
Do you know which of your campaigns is driving the most traffic?
You can collect all of this intelligence and more by utilizing MergedAnalytics Custom Trackable Short URLs for when you need to post Links to Social Media and/or in your Emails as part of your Marketing Campaigns.
Upon creating MergedAnalytics Short URLs….you can add special Dynamic Parameters to your URLs; to get a deeper understanding of the people who click those links.
This extra information will tell you more information about who clicked your link, where they clicked your link and what pages they clicked on your website after that initial click.
And…instead of posting a long URL that is packed with the parameters you added making the URL look like something no one would want to click on or share… you can condense and custom brand those URLs in MergedAnalytics. Shorter cleaner URLs get clicked and shared more than their longer counterparts.
Below…I created a link I want to post to my Linkedin, Twitter, Facebook and Instagram audiences. I selected the Dynamic option radio button.
Because I added my own parameters….Now when someone clicks this link….I will know that the link they clicked was for the social media blitz and was part of the campaign called “product launch in 2020”. I will also know which social media site the clicks came from. This will allow me to measure which social media is driving the most traffic.
And…because these are MergedAnalytics Short URLs……I will be notified about the Company Names of the people who clicked these links.
Since November of last year we have been in the process of courting a highly respected Digital Marketing firm to use MergedAnalytics on their company website.
They were already using our biggest competitor but they agreed to try MergedAnalytics so they could compare accuracy of the data we deliver vs. our competitors.
Long story short….that firm not only has adopted MergedAnalytics for their own purposes…they have signed on to resell a White Labeled version of MergedAnalytics for their customers.
How did we win you ask?
We won for three reasons….
– Our Pricing options
– Our Custom Branded Short URL tool
– A new Revenue Stream was created for their company instead of a monthly expense
Boom!!!