Relying on one big account for your business is obviously not a great long term strategy although it is easy to fall into this trap. What happens if that account abruptly leaves? At the same time…if you do find one customer in your new business….is it a fluke or an indication that you have a viable business? Thom and I discuss these ideas plus we talk about the cautionary scenario when you take on a big opportunity for the money but that opportunity is a deviation from your core business. Should you take the deal for the money even if it refocuses your attention and resources?
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