The Value of Great Lead Gen Partner

What is the measurement of a great lead generation partner?

The easy answers range from….
– do they deliver the right leads from the right target
– do they write great copy as well as great creative
– are their lists fresh

Those answers are obvious.

Anyone can get a list and start blasting emails out.

What is less obvious but extremely important is…. does your lead generation partner understand how to generate leads within your desired audience in a way that avoids the risk of your brand and email domain being blacklisted from email servers and social media sites like Linkedin?

Your lead gen partner has to be an expert as to how to navigate and handle those types of blacklist situations.

Thom and I discuss this topic in the following segment…