FAQs
We thought it would be beneficial to collect and post the most common questions we get asked . Those FAQs can be found below.
How fast can I set up MergedAnalytics
2-3 Minutes. You need the Admin login to your website.
Can we connect with ESP’s like Mailchimp and/or CRM’s like Dynamics?
Yes!
Can we push MergedAnalytics data to other applications like Hubspot?
Yes. MergedAnalytics has an open API and the system comes ready with Zapier Webhook features.
Who uses MergedAnalytics?
Any B2B company. Additionally, Commercial Construction and Marketing Agencies are a large portion of our user base.
Is there a WordPress Plugin?
Yes. MergedAnalytics will work on any website but we do have a plugin specific for WordPress website.
Does MergedAnalytics use Tracking Cookies
Never. MergedAnalytics relies on IP Address information.
Does MergedAnalytics collect or sell the data that it provides our users?
Never.
Is MergedAnalytics GDPR Compliant
Yes – MergedAnalytics never uses Cookies to track activity. We only identify website visitors via their IP Address.
ALL IP Addresses are automatically anonymized by removing the final octet of an IP Address (i.e. 99.99.99.zzz) to prevent actual user identification of EU citizens.
An account can configure this to anonymize the IP Address further, such as 99.99.zzz.zzz or even zzz.zzz.zzz.zzz.
Storage of any user information related to contacts outside the US and Canada will also be anonymized by removing or altering identification information such as First and Last names, phone numbers, and email addresses.
Unique identifiers tied to contacts from MergedAnalytics customer’s CRM applications will be retained so lookups can be performed externally to the MergedAnalytics platform.
How is MergedAnalytics different from Google Analytics?
MergedAnalytics provides the COMPANY NAMES and in Some Cases EMAIL ADDRESSES of the people who click on the LINKS you post as well as the website pages that were clicked. We filter out server clicks, bots, spiders and other non human clicks. We do NOT use any tracking cookies.
MergedAnalytics Security Information
Google Analytics code (and the other similar players) is highly obfuscated and nearly impossible to read or understand, yet most companies have no problem putting it on their servers all the time….with no questions asked.
By Contrast the “MergedAnalytics” code is very straightforward, benign and quite easy to understand.
There are 2 main pieces to our MergedAnalytics code… the <script> portion and the <noscript> portion.
Whichever of the two are used for tracking, MergedAnalytics only tracks the common CGI variables of the internet.
These items are public and open and are always exchanged between the client and server.
They do not rely on any form of code to do so.
Almost every HTTP/HTTPS server log captures this information from the headers each time a web page is loaded. The variables retrieved are discussed in the following WIKI article.
The <noscript> portion is exactly what it sounds like, if the user has Javascript disabled when they navigate to a client site, this code will still post something to our servers to process. In this case, there is no way to track the activity from the page using the HTTP_REFERER variable…but that is the only real difference
In the <script> the MergedAnalytics code is 4 lines long :
Line #1 creates an image element on the current <html> DOM
Line #2 captures the url used to refer a user to this current page (for example, if someone searched Google, and they navigated to your home page…the referrer would be https://www.google.com)
Line #3 takes that data captured in line 2 and encodes it so it can be transmitted via HTTP/HTTPS
Line #4 sets the source of the image created in line 1 to a process URL on our server, with the client unique ID, and the encoded data captured in line #3
Does MergedAnalytics track people’s activity on other websites?
Never.
Can Google UTMs be created within MergedAnalytics without the user needing to go into Google Analytics?
Yes.
Can MergedAnalytics uncover EMAIL ADDRESSES?
YES. MergedAnalytics integrates with Email Service Providers like MailChimp and CRMs like MS Dynamics. If a UTM is used to gather dynamic information like a CONTACT ID or Email Address of the person who clicks a link that is in the body of an email…MergedAnalytics is smart enough to capture and report that information down to the individual level.
Can users create their own “private block list” of companies they do NOT want to be alerted by MergedAnalytics when those companies visit their website?
Yes. Users can make it so they do not receive alerts when certain companies of their choice visit their website Users can make it so they do not receive alerts when certain companies of their choice visit their website
Can I set up and receive analytics on multiple campaigns running at one time? Also…can I only receive intelligence a specific campaigns and not others?
Yes to both questions.
Can I control when I receive the MergedAnalytics intelligence reports?
Yes.
Is there a way my business can create another revenue stream and provide our own version of MergedAnalytics to our customers?
Yes – Our partners can resell MergedAnalytics in one of two ways. The first is just simple reselling MergedAnalytics.
The second resell option is to White Label – Our partners often select to resell a White Labeled version of MergedAnalytics allowing them to deliver analytics to their customers in their own brand.