What Can MergedAnalytics Do For You?

Transform your anonymous website engagement into actionable buying intent signals with our cutting-edge IP intelligence data. 

Our engagement reports identify companies that align with your ideal customer profile, allowing you to focus your outbound efforts on high-potential prospects showing real interest.

Capitalize On The Power Of First PaRty Data!

Why MergedAnalytics?

  • Seize Opportunities: With engagement intelligence, you’ll capitalize on potential
    customers or clients showing interest in your products or services.
  • Efficient Marketing Efforts: Marketing campaigns become more effective with accurate data
    on customer engagement and behavior.
  • Strong Prospect/Customer Understanding: Insight into interactions leads to a deep 
  • Increased Customer Retention: Easily identify and address issues, reducing customer dissatisfaction and churn.
  • Effective Sales Strategies: Sales teams can prioritize leads and tailor approaches with insights into the most engaged prospects.
  • Enhanced Competitive Advantage: Gain an edge by understanding customers better and responding effectively.
  • Accurate Performance Metrics: Measure the true effectiveness of marketing campaigns, customer service initiatives, and overall business strategies.
  • Reduced Costs: Lower marketing and sales costs with efficient strategies informed by engagement insights.
  • Identified Trends and Insights: Spot emerging trends and insights to inform product development and strategic decisions.
  • Proactive Management: Manage customer relationships proactively, addressing potential issues before they escalate.
  • Higher Employee Morale: Empower teams with the tools and data needed to do their jobs effectively, leading to increased morale and productivity.
  • Bid on Projects earlier :  Win more deals by bidding on projects before the competition is aware of the opportunity.
  • Specialized Tracking – Extra Layers of tracking for QR Codes, Banner Ads, Landing Pages, Videos, PDFs

Unleash the Power!

MergedAnalytics unlocks the mystery out of anonymous website visitors and creates real opportunities.

MergedAnalytics Automated Site Alerts provide :

Which Companies are clicking through your site
Which Referring pages pointed visitors to your website
AdWords Identification
Which pages were viewed and how long they stay on them
Which social media sites were used to find your website
If your signature block drove them to your site
Which Campaigns drove them to your website
If your Marketing Message is resonating with your audience
If your Account Based Marketing (ABM) Strategy is working
AND MUCH MORE…

Case Studies

Case Study: Proactive Engagement Leads to Project Win

Client: Commercial Design Build Firm

Industry: Commercial Construction and Design

Challenge: Identifying and engaging potential clients in a competitive market because of the engagement intelligence MergedAnalytics provides.

Solution: The firm monitored website activity and noticed an auto dealership frequently visiting pages related to building additional dealerships. Leveraging this engagement intelligence, they proactively connected with the decision-makers at the dealership.

Outcome: The Design Build Firm managed to submit a bid for the project before any competitors were aware of the opportunity. As a result, they successfully secured the contract, demonstrating the power of proactive engagement and timely intervention.

By harnessing engagement data insights from MergedAnalytics and acting swiftly, the firm gained a competitive edge and expanded their portfolio.

Case Study: Sustained Client Engagement Through White Labeled MergedAnalytics

Client: Digital Marketing Agency

Industry: Digital Marketing and Web Development

Challenge: Maintaining a strong presence with customers between engagements.

Solution: The agency offers a white-labeled version of MergedAnalytics to their clients. They build WordPress websites, and every site they deliver includes their branded version of MergedAnalytics. This setup allows them to provide website analytics under their brand, keeping their agency top of mind for clients.

Outcome: By embedding their white-labeled MergedAnalytics in every website, the agency ensures continuous engagement with their clients. Even between active projects, clients benefit from ongoing insights into their website performance, fostering sustained relationships. This approach not only strengthens client trust but also positions the agency as a critical partner in their clients’ digital success.

This continuous visibility and value-add service enable the agency to maintain a strong, enduring presence with their clients, leading to higher customer retention and loyalty.

Case Study: Seamless Integration Enhances Client Engagement

Client: Marketing Agency

Industry: Digital Marketing

Challenge: The agency asked us if they could push engagement intelligence data into their  HubSpot CRM system.

Solution: The agency achieved this integration by setting up a Zapier Webhook within MergedAnalytics. This webhook effectively pushed the engagement data directly into HubSpot, ensuring that their client’s CRM system was enriched with valuable insights.

Outcome: The successful integration allowed the client’s marketing and sales teams to access comprehensive engagement data within their CRM system. This streamlined data flow improved their ability to track customer interactions, tailor marketing efforts, and ultimately, enhance customer relationships and engagement strategies.

By leveraging automation and data integration tools, MergedAnalytics provided the agency with a seamless and powerful solution to manage and utilize engagement intelligence effectively.

Case Study: Enhanced Visitor Insights Through QR Code Tracking

Client: Private School

Industry: Education

Challenge: The school needed to understand who was scanning their QR Codes on mailed postcards, which directed recipients to their admissions page.

Solution: The school implemented unique MergedAnalytics SmartLinks™ embedded in each QR Code on the postcards. Each SmartLink was uniquely assigned to a specific address, allowing the school to receive an alert when a QR Code was scanned and identify the individual who scanned it.

Outcome: This solution provided the school with detailed insights into their audience. They now knew not only when a QR Code was scanned, but also who was engaging with their admissions page. This enhanced understanding allowed for more personalized follow-ups and improved marketing strategies.

These versatile SmartLinks™ proved particularly useful for other applications as well, such as social media postings, video or PDF launches, and other destination links, thereby expanding the school’s ability to track and engage with their audience across various platforms.