Insights From Merged Analytics

The Blog

Updates

Major Annoucement!

This is a big moment for both MergedAnalytics and for me personally. Having been part of hashtag#SAPSOL for the better part of a year as an EVP, and as a cofounder of MergedAnalytics, I’m incredibly proud to announce the launch of #TraceSecure.ai — our joint behavioral security platform that brings together the intelligence of both […]

General

Tracking Flags

Sometimes you need to know when specific pages have engagement. In these special cases, you can set up visual indicators in Merged Analytics that flag specific engagement on a Daily Engagement Report.

General

Questioning the analytics you receive

We had a customer ask us why the MergedAnalytics engagement data from specific banner ads they received was different than the marketing agency’s analytics who ran the ads for them. My customer paid over $30k for the ad campaign. The Marketing Agency reported 100 engagement clicks in October. MergedAnalytics confirmed the number of clicks was […]