Any IP Addresses from outside the US or Canada are automatically anonymized by removing the final octet of an IP Address (i.e. 99.99.99.zzz) to prevent actual user identification of EU citizens.
An account can configure this to anonymize the IP Address further, such as 99.99.zzz.zzz or even zzz.zzz.zzz.zzz.
Storage of any user information related to contacts outside the US and Canada will also be anonymized by removing or altering identification information such as First and Last names, phone numbers, and email addresses.
Unique identifiers tied to contacts from MergedAnalytics customer’s CRM applications will be retained so lookups can be performed externally to the MergedAnalytics platform.