We work with a Company that resells a well known CRM application.
There is a button that contains a link on their website that when clicked …..is a way for interested prospects to schedule a demonstration of the CRM app.
That link however takes these interested prospects to the CRM manufacture’s website where they fill out a form and request a demonstration.
My customer is suspicious that the CRM manufacturer is not actually telling them about leads that originate from their website that should in fact be their leads.
What our customer did through our recommendation is the following….they created a MergedAnalytics SmartLink for that Request a Demonstration Button.
Now when prospects click that button for a Demonstration….even though they are taken to the CRM manufacturer’s website….my customer receives intelligence when that button is clicked as well as…which organization had clicked that link.
They can then follow up with the CRM manufacturer to make sure that lead is sent their way.
They now can keep the CRM manufacturer a bit more honest.
Announcing MergedAnalytics integration with ConstantContact!!!
When integrated with ConstantContact….MergedAnalytics delivers additional layers of intelligence where your ESP and CRM tools leave off.
Aside from ConstantContact…our other integrations include…Mailchimp, ActiveCampaign, ClickDimensions , MS Dynamics and VanillaSoft CRM.
It is one thing to understand when someone clicks a link in your email…but wat about where those people go on your website after that initial click? And….what happens when those people return to your website?
The answers to those two questions is the reason why integrating MergedAnalytics with ESPs and CRMs is so important.
We work with a Life Insurance Agent who markets his insurance products to individual consumers….NOT Businesses.
When I initially reached out to him…he said exactly what you are thinking right now while reading this….”I thought MergedAnalytics was a B2B tool?”
It is….but by integrating MergedAnalytics with tools like ActiveCampaign we become a B2C tool as well.
By utilizing the integration between ActiveCampaign and MergedAnalytics….he now receives intelligence through MergedAnalytics that includes EMAIL ADDRESSES of the people clicking through his website pages long after his email marketing campaigns end.
How would understanding the specific email addresses and pages they clicked/spent time on your website help your business?
In this segment ….Thom and I discuss how delivering Custom Macro Intelligence reports on a weekly basis is one of the services that has been born out of our White Labeled Reseller partner program.
Aside from clearly showing macro trends as to who is clicking through their customers’ websites and how they got there…these reports serve as a mechanism for our partners to stay in the TOP OF MIND of their customers even when they are in-between engagements.
I remember being a kid a seeing “Hair Club for Men” commercials on TV. At the end of each commercial the found would say something like….”I am not only the President but I am also a customer.” He would then show a picture of himself when he had no hair.
That is exactly how I feel as a founder and user of MergedAnalytics.
We recently presented to a large publicly traded organization.
The next step after the presentation was for their team to go through our website pages and perform their due diligence.
I hadn’t heard from them for days until….I received this MergedAnalytics site activity alert.
This is why I fell in love MergedAnalytics.
I can see from this alert that they did exactly what they promised they were going to do when we ended our presentation days before.
I do not need to second guess their interest. Life is too short for that.
Because I know exactly which of my website pages they spent their time on…I can proactively send them reinforcing information putting us in a better position to win this deal.