If blood work is collected and analyzed by your Dr.. If the numbers from that test are not correct for some reason ….your Dr. may react in a way that he shouldn’t. He may treat you for an issue that you do not have.
If an investor makes investments based on information that lack veracity….that would obviously negatively impact performance and investment money will be lost.
Same is true for your Digital Marketing Analytics.
If you are reacting to clicks made on your website and/or opens and clicks from an email campaign…. you better make sure those opens and clicks were made by real people and not by Bots, Servers, Crawlers etc..
MergedAnalytics filters out non human clicks by default putting you in a position to focus on real intelligence.
I had to deliver a detailed analytics report to a customer who wanted to see proof that the clicks and opens that are reflected in their ESP (email service provider) where in fact NON HUMAN.
MergedAnalytics filters out NON HUMAN clicks by default.
We figure ….no one would want to take action on clicks that are NOT from real humans.
What happens is an email campaign is sent out from an ESP (email service provider) to “N” number of recipients.
Before those emails are received by real people, the recipient’s corporate cyber security will open the email and click all the links (sometimes more than once) to verify that email does not contain a virus or something else that can harm the company.
These cyber security and server opens/clicks are reflected in most ESP analytics as REAL even though they were NOT done by humans.
It could be dangerous to follow up on an email you think someone opened but in fact did not.
We were able to send my customer a report detailing how the recipients MS AZURE Server was opening and clicking links that we flagged as NON HUMAN but their ESP reported as real.
Of all the website visitor on your site….can you effectively sift through your analytics and pinpoint the exact people to follow up with?
All the clicks from Social Media, Email Campaigns and Website Visits….that is what #mergedanalytics delivers….except we filter out the garbage clicks from non humans. ie bots, server clicks , spiders, crawlers etc.
The bots make it look like a real human opened your email and clicked the links in that email….but even though it looks real…it may not be.
Why do bots click those links?
There are many reasons but often it is your cyber security software clicking those links to make sure they are safe.
If the non human clicks are filtered out by default… your life will be that much easier getting to the real people who are interested in what you are selling.
So when using MergedAnalytics…EXPECT less Analytics because of the way we filter.
WE get rid of the garbage that many others still deliver to you.
A few things you would probably NOT expect when you use a tool like MergedAnalytics which filters out the non human clicks that other analytic tools report as real.
1. The number of clicks will be much less that what you would expect when using MergedAnalytics because we try not to waste your time with non human clicks 2. Your ESP’s and other analytic tools probably are set to report non human clicks as real clicks. 3. You will be shocked and will not believe that so many of the clicks that are reported as real in many ESP Stacks are actually fake. 4. You will ask us to prove it….and ….we can upon request.
We work with many lead gen agencies so you can imagine how this can be a very emotional subject.
What happens is ….an email campaign is sent out from an ESP (email service provider). Before those emails are received , the recipient’s cyber security software will open the email and click all the links (sometimes more than once) to verify that email does not contain a virus or something else that can harm the company.
Do the digital marketing analytics you deliver to your customers lack veracity?
I work with many marketing agencies and lead gen firms.
I am constantly having to remind my customers that by default MergedAnalytics filters out the server clicks, bots, crawlers and basically all of the non human clicks that many other stacks including Google Analytics deliver.
“But Mailchimp is showing all of these opens and clicks on links in our email campaigns but I am not seeing that data reflected in #mergedanalytics ” they say to me.
To be honest this conversation can get very uncomfortable.
Marketing and Lead Gen Agencies do not want to believe all the work they are doing are not generating results.
No one wants to believe their analytics lack veracity.
As I say often….do not shoot the messenger. You could swallow the blue pill and believe your campaigns are doing amazing.
I would recommend however taking the Red pill and understand the truth. By searching for the truth you will be that much closer to the path of marketing enlightenment.