As a digital marketer for the past 10 years…let me just say this tool is so simple to use and powerful.”
Said one of my commercial construction customers during our meeting after I had walked her through how to set visual indicators for website visitors that clicked specific banner ads to reach their website.
A prospect who actually likes #mergedanalytics told me he found the tool a little creepy.
I created this short video to respond to these types of concerns.
Think of MergedAnalytics as caller ID for your website.
– NO Tracking Cookies – GDPR compliant – Email Addresses that are delivered have Opted In – IP address ownership is public information – $59 per month – Simple to set up and use
We ran a report and found our best customers were also the ones we had either met in person at some point or were the result of a referral that we had met in person.
Overwhelmingly the in person relationships are our longest and best customers.
Thom and I discuss this more in the following clip.
Scheduled vs. non Scheduled out of the blue calls?
There are always exceptions but in today’s day and age where we are all wearing multiple hats…a scheduled call is the best way to use everyone’s time in the best way.
There is a certain type of person who just has to call you on impulse and refuses to put something on the calendar.
I find this disrespectful and really just not a great way to create long lasting mutually beneficial relationships.
If a proposed data/time is not given for a call….It could also be an indicator that the other person is really not that eager or serious to speak with you.
When you schedule calls you… – show the other person you respect them and their time – show the person your respect YOUR own time – shows the other person you are serious and want to speak with them – provides an opportunity to narrow down agendas – provides opportunity to prepare for the conversation
If you call out of the blue…. then leave a detailed voicemail with what you would like to speak about and provide dates/times for a conversation.
I would love to hear your thoughts on this? Am I being too sensitive?
In this episode of the “Take a Breath” podcast, Joe and Thom discuss why scheduling calls is a better strategy than calling unannounced.
Scheduling calls on a specific day and time is respectful. By understanding the agenda….all parties can prepare ahead of time so when the meeting happens…little time is wasted.
They also discuss the importance of meeting in person vs. Zoom calls. There is a certain chemical exchange that only can happen when you meet someone in person.
Although there are always exceptions ….Your long term business relationships will most likely be with people you have met in person.
Can you be successful and nice at the same time or do only assholes see the pinnacles of success?
Thom explains why every kid at some point should be a waiter or waitress.
The important skills developed as a waiter or waitress can carry over your entire career. You learn how to…
– Listen to your customer
– Understand what is most popular on menus
– learn to upsell
– learn that you are one person on a team of chefs, dishwashers, managers etc.
The conversation around the Return on Investment when it comes to attending a university can generate various strong emotional responses.
Let me be clear…. I believe in a lifelong commitment to education.
I would be ignorant to say that no one should go to college. It obviously depends on your desired career path.
When the perception that college is the only way to advance a career….it creates an opportunity for inflated tuition prices as well as the quality and benefits of attending a university could become diluted. If everyone has the same diploma…the value of that diploma is diminished.
When people feel they have other options for a path to success….I believe this helps lift all boats including the people who attend Universities.
With competition…If people realize there are other ways to create viable careers without having to go into debt …..tuition prices will come down and the quality of an education would improve.
Zach and I discuss the idea of choosing different paths after High School rather than the conventional one’s people make after senior year of high school which usually includes attending a university.