Do you understand the experience your digital audience is having with your online brand?
By the time your prospects decide to contact your company…in many cases they have already made the decision whether to work with you based on the experience they have had leading up to them making contact.
You are trusting your digital audience that they will see something on your website that will make them want to make contact with you.
What about the companies that never contact your company but clicked through and spent time on your website?
They made decisions on their own not to take that next step. Maybe they misunderstood what you offer?
Maybe they just did not like your website. Maybe they thought what they need….your company does not offer.
There are so many reasons why a next step is NOT taken. How would understanding who is on your website impact your sales/revenue?
In this segment Thom and I discuss how some companies in specific industries are laggards in this area.
We also discuss how one specific company uses the Intelligence MergedAnalytics delivers plus Cupcakes to close more business.
What makes a Sales Person…good at their craft? Hint….no one likes the feeling of being “sold” .
Some of the best salespeople I have known throughout my 20 plus year career have not had great personalities and did not fit the mold of what many think of when the prototypical sales person comes to mind.
Thom and I discuss what characteristics a salesperson needs to be defined as being good (or great) at their craft.
We also discuss how tools like MergedAnalytics make people better at selling and closing business .