One of our differentiators is the fact that by default…we filter out the non human clicks like bots, crawlers, spiders, servers etc.
We use Artificial and Human intelligence to weed out the non human and non actionable clicks so YOU can accurately focus on the people at companies interacting with your digital brand.
We have been put to the test as well. If you want to see the garbage data that we filter out for your website…we are happy to provide that to you upon request.
Thom and I discuss how important it is to deliver real actionable data that will help your business not only close deals with new prospects but how we can improve the overall customer experience with the intelligence we deliver.
These two words are often confused with one another.
Thomas Edison was an inventor. Steve Jobs and Elon Musk are innovators.
Inventors create something out of thin air while innovators take something that exists and make it better, easier to use etc.
The first email was sent in the mid 1960’s but was not adopted mainstream until the early 1990’s.
The first computer was used in 1943 but the first personal computer was not until 1981. It was not until the graphical interface first with the Lisa by Apple in 1984 and then with MS Windows operating system in the late 80’s /early 90’s that mass adoptions began.
The internet was created in 1961 but it was not used for ecommerce or socially in the form of chat rooms until the mid to late 1990’s.
The electric car was created at the turn of the 1900’s but as we know…the combustible engine won.
The 3D printer was something everyone knew was great but it took a long time before the real value was understood.
The process of how businesses in this country are formed usually goes something like…
– Someone has an idea
– That person asks friends, family and colleagues to verify that idea is good.
– They write a business plan
– They raise money
– They may receive a round of money
– Develop product
– Market/Sell Product
Here is the problem….up until that company actually has a happy paying customer…the business plan is mostly guess work. The worst thing is when money is actually raised too soon by the Founders because this may falsely verify their hypothesis.
Investors are often NOT experts in knowing what will work or not. If you build it….does NOT mean they will always come….Even if it is an amazing idea. Founders and CEO’s need to test their hypothesis in the real world so their perspective can be either verified, shifted or even shattered.
You can NOT understand your customers’ needs while sitting in your office. Interns or entry level sales people should not be expected to go into the field for you to get this feedback. You as the Founder and other Stake holders are the ones for this job.
Thom and I discuss the importance of Founder Sellers .
We both are reading “Nail It then Scale It” by Nathan Furr and Paul Ahlstrom.
We discuss an example that involved a revolutionary invention for the time by Thomas Edison that ultimately failed and how that experience changed how he approached inventions for the rest of his life.
If you are starting a business or launching anything new….this book is a must read. mergedanalytics.com #nailitthenscaleit #mergedanalytics #smartlinks #foundersellers
When your email campaign ends…do the analytics end with it?
By using MergedAnalytics with ESP tools like Mailchimp , Constant Contact, Active Campaign etc…the analytics live on well after your campaign is over.
Here is an example….this person first Clicked a SmartLink in a Mailchimp email on June 6th. 3 weeks later…MergedAnalytics is still delivering intelligence when this person revisits the website completely outside of the campaign.
Starting with the 3rd Visit….your ESP would have no way of knowing this person was still interested in your company.
It is the halfway point of the year….Do you know who your target audience is?
It could take time discovering who you should be targeting and it is certainly not as easy as it sounds.
You will notice some marketing tactics basically list everything their company does in hopes someone will see one thing they need and call you….like throwing spaghetti against the wall and hoping at least one strand sticks.
Do not spray your message and pray that someone in the world will notice. That is not a winning strategy for anyone.
Discovering your target audience can take time and a lot of trial and error but it is worth finding.
One thing I have found to be helpful is to become a source of information for your industry…..not just your business.
When people think about the space your are in …. you should strive be at the top of their mind.
Educate rather then market.
Thom and I discuss the benefits of finding the right audience for your business.
Good things happen like…sales cycles become quicker and your deals become more profitable.
The reasons are usually the same even if the software is incredible.
Why does software fail? Here are the most common reasons…
– No direction from the business sponsor as to why you need to use the software – Best Practices – How should the users enter data in a uniform way so that the data can be useful – How the software will help the end user. What is in it for them? It can NOT be just for management to receive reports. – Power User(s) – People with knowledge as to how and why users need to use the system – Training
MergedAnalytics is no different.
In this segment Thom and I discuss getting the most out of the intelligence MergedAnalytics delivers.