When there is a need to build something….people start to research who is the best suiter for the project.
These prospects start to research who would be the best to work with and build whatever it is they need to build.
They start visiting websites of AEC companies.
Our #aec customers who use #MergedAnalytics are able to understand which companies and in many cases email addresses are engaging with their website. They can even understand what the need is based on this activity.
Armed with the intelligence MergedAnalytics delivers…our customers are able to proactively contact prospects early in the cycle often before the competition is even aware an opportunity exits.
Early contact is leading to early bids.
Early Contact + Delivering an Early Bid = More Wins
Successful people say NO because they understand not only how precious time is but also they understand how to manage their energy which is finite.
I always think of the saying….if you are everything to everybody…in reality you are nothing to no one.
Saying yes to everything spreads you thin, makes you rundown and possibly sick.
Think of your time in terms of supply and demand. The more you limit the supply of your time…you will become more in demand. If you say yes to everything…there will be to much of you and the demand for you will suffer accordingly.
However…when you hear NO from a prospect …that is when the real selling begins.
Many times a “NO” is warranted but other times…a prospect may not see something because they were unaware that “thing” was available in your product.
IN this segment of “Take a Breath”, Thom and I discuss these ideas in more detail.
Do you or better yet….Should you do business with friends and family?
In reality if everyone is honest and levelheaded… it should work out, but we all have cautionary tales of relationships that were ruined by doing business together.
I believe it depends on the nature of the engagement and also depends on your relationship.
Many times a business deal kills relationships that really were not as great as everyone thought in first place.
When I think back to how we started MergedAnalytics in the early days….it was our friends who put the MergedAnalytics pixel on their websites first and gave me valuable (sometimes harsh) feedback and ultimately the confidence to continue on. Some of these friends I had known since I was a child.
I am lucky enough to have friends that are real with me both good and bad.
It was very stressful when we started MergedAnalytics. We were pivoting from our other business and really putting ourselves out there.
Without the confidence I received from friends that I respected….I am not sure I would have stuck it out in terms of building MergedAnalytics.
Are you failing at something today? As we age our thought patterns are like the tracks you make when you ski down a mountain over an over on that same track .
As much as you try to go off that track…you seem to always return to it because the track is too deep and prominent.
Trying new things is often like fresh powder on the slope. Getting out of your comfort is a real thing and it is healthy. Trying just one new thing can have positive effects on other aspects of your life.
If you are not failing at something…you are probably not trying anything new. Growth comes from being scared but doing it anyway. People fear failure because of overactive egos. You need to quiet your ego. Just remember this saying…
– When I was 20 I cared what my peers thought about me.
– When I was 40 I stopped caring what my peers thought about me.
– When I was 60 I realized they weren’t thinking about me in the first place.
There is beauty in struggle.
The gym I used to go to in NYC used to have a saying …”Think Less, Do More”
Thom and I talk more on this topic… #takeabreath #mpn #mergedanalytics Thom Stallings MergedAnalytics LLC