“This is the first time I am answering a unsolicited email on LinkedIn. We’ll done”
That was the ending of a reply I received this morning in a Sales Navigator email from a new prospect.
I have learned more in the last two weeks when it comes to marketing outreach then I did in Business School and running my last organization combined.
These are the big lessons I am walking away with from the last 2 weeks…
– We hired a marketing team. This company does what they say they are going to do and we are getting results. We view them and they view us as partners.
To be honest…we are overwhelmed with how many demos we are setting up because of them.
I now have time to do many other things to run the business instead of constantly looking for new prospects.
– Audience – We barely changed our messaging but because we are now targeting the RIGHT audience….the responses have been unbelievable. Know your target audience.
–Marketing Message to new prospects – As I mentioned above we barely changed our messaging that we send out to new prospects. This made me skeptical that we would not see any success but because we are now engaging the right audience…our message is resonating like we always thought it would.
LUCK – This is the most important one. We were not ready to hire a marketing team before recently until we were ready.
The “Luck” we are having now is nothing more then the result of all of our preparation intersecting with the opportunity to work with the right marketing team. Luck = Preparation + Opportunity
Product – You can have the right target audience, messaging, money backing your business etc….but if your product or service does not work or is not needed….you have no business. Our conversion and retention rates have ALWAYS been above 90%.
Below is the blurb Seth Goldstein , the host, wrote about me….
“How A Simple Side Hustle Turned Into The Main Entrepreneurial Gig For Joe Singer.
Joe Singer was working hard in the CRM business, when his software developer came to him with a neat, innovative, new idea for business intelligence.
Joe, who is a 20 year veteran of the entrepreneurial space, jumped on the idea and Merged Analytics was born.
MergedAnalytics helps companies connect with their website visitors without using the dreaded cookies.
Joe Singer is a fellow Fighting Blue Hen (University of Delaware). He has been both in corporate America and on his own.
He is currently the Co-Founder of MergedAnalytics. Joe resides in Connecticut with his wife and two kids. During the recording of this episode, we had to deal with a little internet wackiness, but all-in-all, we rolled with it and here you go.
Just like in entrepreneurship, you have to roll with what you have.
Find out more about Joe and Merged Analytics on LinkedIn.
Do you understand the journey your digital audience takes before they finally land on your website?
There are three data points we Merge together for you so you can understand not only the journey but what your audience is most interested in when it comes to making a purchase.
The three data points we Merge together are…
– Website Clicks
– Clicks on the links you post to Social Media
– Email Marketing
The Email Marketing data point is very powerful as MergedAnalytics connects to your email service provider like #Mailchimp as well as CRM systems like #msdynamics365.
So if a recipient of one of your emails clicks a link you post to LinkedIn….you would know the EMAIL ADDRESS of the person who clicked that link. If that person then went on to your website…you would know that too!!!!
How would understanding exactly which email addresses were on your website as well as what their interest was in what you sell….help your business?
Thom and I talk more about Email Marketing in this segment.
A prospect will interact with your digital brand differently than an existing customer would.
Just like….Your organization will certainly interact with a contact differently than you would a prospect.
With the use of SmartLinks… MergedAnalytics connects to both MS Dynamics and Click Dimensions giving users the ability to understand how specific Prospects and Customers are interacting with your digital brand.
More than what link they clicked and who clicked it in an email campaign…but did they return to your website? If so…how many times and what were their interests?
Those 3 dots in the MergedAnalytics logo represent the 3 main data points from which your digital audience is interacting with your brand…
– Website Visits
– Email Marketing
– Social Media Marketing.
When we merge those points together…the entire journey your audience has with your brand becomes more clear.
Sometimes your marketing intention is to drive your audience to a specific landing page but in the real world your audience bounces off that page and on to other pages on your website. Is the experience your audience is having….the one you want them to have?
– Should you modify your message?
– Are you marketing in the wrong places?
– Should you improve the content on pages where your audience is ultimately ending up?
In this segment Thom and I discuss how the intelligence MergedAnalytics delivers helps businesses control , manage and react to the experience your customers and prospects have with your digital brand. https://mergedanalytics.com/
“They” say good marketing comes from good story telling.
Once upon a time there was a company who wanted an edge against their competition but felt they could not afford to procure the tools they needed to get that edge.
Tools that would help them quickly and easily analyze the people and companies interacting with their digital brand. – Who are they? – How did they find our website? – What website pages did they click? – How many times did they return?
“The tools we need to answer those questions are for the big companies with large digital marketing budgets” said the owner. “We simply do not have the budget or the resources for something like that” he exclaimed.
Then one day the business owner saw a post on Linkedin from a company named MergedAnalytics. They claimed that they are leveling the playing field small businesses just like them and provide the tools that are just what the business owner needed at a very low monthly fee.
The owner read that MergedAnalytics has tools which provide Timely Actionable Intelligence that will help Increase Revenue and would take only 5 minutes to set up.
The owner contacted them and after speaking with MergedAnalytics liked what he saw and moved forward.
He is now able to merge data from three main sources … – Website Visits – Social Media Marketing – Email Marketing
The data became available quickly after set up in the form of easy to understand actionable reports.
The business owner and his business partners were happy.
They were able to support their customers and prospects in a way they never thought possible resulting in more sales and happy customers.
Whatever your job title is…you are selling something to some one. I am sure some readers are saying to themselves right now…I am not in sales.
Yes you are…
– Teachers sell to their students
– Parents sell to their children
– You are selling to your Boss
– Coaches sell to their players
– Dog owners sell to their Dogs
And so on.
More than ever… I have noticed a trend that Sales and Marketers although they are trying to increase sales or entice you to click content links or website pages….are trying to give an impression they are not selling.
As soon as someone senses someone is is trying to sell something..it could be a turn off and even somewhat passé.
No one likes the feeling of being sold or taken advantage of …but the other extreme is just as offensive.