Be what you are selling

Shouldn’t the experts you hire be their own expert first?

Don’t we want…

– our physical trainers to be in good shape?
– our financial planners to have their own finances in order
– our website developers to have a great website

Shouldn’t your marketer drive traffic to their own website too?

be what you sell

Thom and I discuss this topic further.

I tell a story about a marketer I was working with who said they were not getting anything out of hashtag#MergedAnalytics.

I looked into their MergedAnalytics portal and discovered exactly why that was the case.

hashtag#bewhatyouareselling hashtag#takeabreath hashtag#mergedanalytics hashtag#mpn

more episodes here….Our Blog – Connecting the dots between Marketing and Sales. (