What do you think when you hear terms like, Best of Breed, Award Winning, Best in Class, Number 1?
Do these terms influence your purchase decision?
The best brands never say they are the best. Google does not proclaim to have the best Search Engine, Nike doesn’t say they have the best gear, Microsoft doesn’t boast that most businesses in the world use their software.
No….they never say those things. Nike says…”Just do it”. Apple says, “Think Different”.
You use the best brands because they make you feel a certain way.
What does it mean to you when someone “Likes” your post?
To me…I do not always trust “Likes”.
Did this person give me a “Like” because they genuinely liked my post or is there an ulterior motive?
Often times truly Liking a post is the 4th or 5th reason you get a Like.
Reasons why people “Like” posts….
– To interact with someone who they are NOT Linkedin with as of yet – To change their algorithm on Linkedin to appear in other feeds – To interact and Link in with someone ELSE who “Liked” your post – Because they actually LIKED what you posted.
That last one these days seems like the least important reason to give a Like.
I find the majority of people who have a Linkedin account….like to consume content passively and anonymously….and they have good reason to have that opinion.
Having said the above…. it is still very important to post and post often if you are building/nurturing your brand.
When in doubt…post. Even if you are not getting likes…it is being viewed.
Thom and I discuss this topic more in this short clip.
Are you the same person at work that you are at home?
How important is it to feel you can truly be yourself while working a for an organization?
A lot of gems during our discussion with Livvy Wong the Director of Engineering at #activecampaign .
One theme that stuck out that Livvy talked about was how ActiveCampaign cultivates an environment where employees feel they can be their true selves while still feeling a sense of belonging to the organization as a whole.
To me…this stuck out. How often is it that people behave as one person at work and then become a totally different person at home?
After hearing her speak about the culture at ActiveCampaign…we (MergedAnalytics) made the decision to switch over to them for our Email Outreach.
Livvy talks about importance of being her authentic self. It started when she attended Harvard and has carried over to her life and career.
When there is a need to build something….people start to research who is the best suiter for the project.
These prospects start to research who would be the best to work with and build whatever it is they need to build.
They start visiting websites of AEC companies.
Our #aec customers who use #MergedAnalytics are able to understand which companies and in many cases email addresses are engaging with their website. They can even understand what the need is based on this activity.
Armed with the intelligence MergedAnalytics delivers…our customers are able to proactively contact prospects early in the cycle often before the competition is even aware an opportunity exits.
Early contact is leading to early bids.
Early Contact + Delivering an Early Bid = More Wins