No one said it would be easy

No one ever said selling a product or service would be easy.

It is especially difficult when you are dealing with a prospect’s preconceived notion about salespeople in general.

If you are a salesperson, you have to first subtly convince your prospect that you are a genuine honest person before you sell them a product or service.

It is especially difficult for salespeople who know they have a tool that will provide real value and a measurable ROI to convince a prospect who does NOT want to meet…to meet with them.

Thom and I discuss this further. There is no great answer for this one other than to stay in it if you believe in what you are doing.