Don’t Shoot the Messenger

“Nice product but MergedAnalytics is not for us. We are not getting any meaningful intelligence containing the COMPANY NAMES of the people clicking through our website” said a customer who has been using MergedAnalytics for a few months.

Before I address that statement …. let’s review what MergedAnalytics is and does.

MergedAnalytics is a digital marketing tool for B2B companies which delivers notifications that get emailed automatically when someone from a company click on the URLs you post to social media and in your emails as well as the pages on your website that they click through.   https://mergedanalytics.com.

These emailed notifications contain the  Company Names of the people who click on your website pages and posted URLs. The delivered intelligence also includes how they found your website and what their specific interests were while there, how many times they returned, how long they were, which campaign drove them to your website and much more.

The ways your website visitors find your website depend on many variables. These variables are mostly determined by the various marketing strategies, techniques and initiatives that are in place at your company. These marketing strategies are designed to drive your target audience to your website in hopes to sell them something.

People find your website by….

  • Typing in keywords in a search from Google , Bing etc
  • Sent Emails containing URLs either in the body of the email and/or signature block
  • Typing in your website address organically
  • Social media postings and TargetedAds that drive traffic to your site
  • Press Releases and other Articles/Blogs/Landing Pages
  • The Digital Advertising strategies you have in place, Google Adword Campaigns ,other Ads etc.

Countless money and time is spent on marketing strategies to drive people to websites.

Once those strategies are put into action….MergedAnalytics simply delivers the intelligence on ALL visitors who click on those URLs and website pages you are driving traffic to.

But…MergedAnalytics is NOT a tool that drives ANY traffic…rather we report on success (or failure) of your various marketing strategies. It is a tool that should be a barometer as to how your marketing and advertising initiatives are working…..or failing.

So by saying MergedAnalytics is not helpful because of the lack of actionable intelligence …..  that means MergedAnalytics is actually giving extremely actionable and useful information.

MergedAnalytics is telling you that your marketing strategies need to be modified in order to get your desired results.

It becomes a “shoot the messenger” situation. If you are not getting the desired results based on the intelligence MergedAnalytics delivers…be grateful for this information and do something about it. When the proper tweaks are made….the actionable intelligence will be there!!!

MergedAnalytics should not be blamed for poor traffic results NOR should we be congratulated when the traffic is up and the actionable intelligence containing the COMPANY NAMES (and in some cases email addresses) start to roll in!

Why We Changed Our Name and What is the Significance of the Three Dots in our Logo

One of my favorite songs is “Man in Black” by Johnny Cash.  In that song…Cash answers the question he was asked most of all….”why do you wear black all the time? “ So he wrote his answer into one of his most iconic songs.

So ….Why did we change our name from Visit Intel….to MergedAnalytics?  And while we are at it….what is the significance of those three dots in our logo!!!

Glad you asked. 

First the name change…

Visit Intel was a great name for what our product was when we started our company.

We were focused solely on reporting the COMPANY NAMES of the people who click on your website pages.  That information is priceless.  We still provide that intelligence via our proprietary IP Address technology but we have also gone through a natural evolution. 

Visit Intel evolved into something more than just website visits.

We added the ability for our users to create Custom Trackable SHORT URLs.  These short urls made our product very powerful and separated us from our peers. 

Many of our customers believe the Short URLs are the key to the entire platform. I would agree!

Now when someone wants to post a link either to social media or in their emails…when those links are clicked….our users know the COMPANY NAMES of the people who CLICKED them and WHERE they clicked that link.  The addition of SHORT URLs was the deciding factor for the name change in terms of making our platform more powerful and more useful to a larger audience.  

A “CLICK” on a link is not always a “VISIT”.  There are times when our users post links that have no relation to their website.  An example could be a posted link of an article or a press release. 

So…we felt that the name “Visit Intel” narrowly implies….”VISITS “to a website but NOT “CLICKS” on a posted URL.

We wrestled with many names before we settled on MERGEDANALYTICS.  Some names were descriptive of what do and some had no meaning at all.

We finally decided on one name.   Say goodbye to “Visit Intel”….Long Live “MergedAnalytics LLC”.

How MergedAnalytics Connects the Dots?

Connecting the DOTS

People ask us all the time…what is the significance of the three DOTS.

Each of the 3 dots represent the three main sources of data that our users use to analyze and gain a clear picture as to how people from Companies interact with their brand online.

Each one of those dots represent intelligence that when merged together allows for analysis to be performed helping you understand how people are interacted with your digital brand .

Dot 1 represents the website visitor intelligence delivered when someone from a company visits your website. 

We tell you…

  • The COMPANY NAME(s) of the person who clicked through your website
  • How they found your site
  • The pages they visited
  • How many times they returned
  • And more

Dot 2 represents the intelligence delivered regarding the people who clicked on Custom Trackable SHORT URLs you posted separated by Campaign to various social media sites.

Let’s imagine you want to drive people to a specific landing page.  Could be anything….an article, Press Release, a page on your website etc.

You would create a SHORT URL for that landing page for each social media site where you think your audience engages with your digital brand.  

You create Short URLs for that landing page for each social media site where you plan to post it.  Ie. LinkedIn, Twitter, Facebook and Instagram .   When people click that SHORT URL….the intelligence that is delivered will allow you to analyze not only the COMPANY NAMES of the people who clicked it but ….you will understand which social media sites those clicks came from. 

You will understand if LinkedIn is a better place for your marketing efforts vs. Instagram or Twitter as an example.

Dot 3 is related to Dot 2 except we are focusing on posting SHORT URLs to the emails you send out.  You could place a Short URL in the body of an email and/or in your signature block.  When the people you are emailing click on your SHORT URLs in your emails…you will understand from which email (and/or campaign) that click came from. 

Integration with ESPs( email service providers) and CRMs (Contact Relationship Management )  can be set up as well to get down to the actual CONTACT information of the person who clicked that SHORT URL in your emails.

The value comes from MERGING ALL of those dots (data points) together so ANALYSIS can be performed.   Meaning….a person clicks a link from either an email or a social media post and then from there….click through pages on your website.

Connecting the DOTS

MergedAnalytics captures that entire journey from that initial click.

So those three DOTS are the foundation of our company.

MergedAnalytics connects the DOTs and creates the elusive bridge between your marketing efforts and your sales team!

While we are at it….the YOGA WOMAN on our website represents the Zen feeling our sales and marketing users experience when they use MergedAnalytics!!!

10 Reasons You Do Not Need MergedAnalytics

B2B Businesses large and small are using various Digital Marketing tools to understand the behaviors of the people at companies interacting with their brand online.  The online interaction between a person from a company with your company could originate from various places including…

  • Visiting your website following a live conversation
  • Clicking links posted on Social media
  • Clicking links posted in emails
  • Online keyword searches
  • Clicking on online ads

The interaction does not always end with just one click.  People will often click through multiple pages on your website and of course….return to your website various times after that initial visit.  98 percent of all website visitors click through websites anonymously never letting you know they were ever there.

MergedAnalytics delivers the COMPANY NAMES of the people who click on your posted links to social media and/or in your emails as well as the website pages clicked on your website. We then MERGE this information into one location for analysis so that you can understand the entire journey of the people at companies interested in your company.  You can also understand what their specific interests were while on your site.

For many companies, the information we provide is a game changer….however we recognize this tool may not be useful for all B2B companies.

Below are 10 reasons why a B2B company would NOT want to use MergedAnalytics….

  1.  Your business does not need new leads – If your business produces too many leads and you do not need anymore…Please stop reading now and take the rest of the day off.  The intelligence MergedAnalytics delivers is another resource you may have never had before that helps you not only understand the specific needs and interests of the people interacting with your company….but also the Company Names of those people clicking on your website and posted links. If your business does NOT need new leads….take the rest of the week off and your company does NOT need MergedAnalytics.
  2. Your business does not care if your existing customers are on your website – Do I really have to tell you that your existing customers are your best prospects?   By knowing the behavior of your existing customers who are clicking through your website pages will not only allow for you to provide better support but you will also put yourself in a better position to up-sell them as well. If you do not want to support and up-sell your existing customers… MergedAnalytics is not for you.
  3. Your business does not care to understand if the person you met at a networking event took the time to check out your website after you met them – You are at a networking event and had a great conversation with someone you met there.  You exchange cards and walk away from each other.  You are feeling good because that person seemed very interested in what your company has to offer.  You think you found a new prospect.  Wouldn’t it be nice to see if that person visited your website after that interaction? If not… MergedAnalytics is not for you.
  4. Your business does not have a social media presence – Understanding the entire journey of the people who interact with your brand from initial point of contact on to their final destination is no longer a nice to have.  Is your audience interacting with your company on Facebook, LinkedIn or Twitter?  By using Visit Intel Short URLs for the links you post to social media that is exactly the intelligence you will have.  You can also shrink and customize links you post to increase the chances of them getting clicked and shared.  If you have no social media presence…MergedAnalytics is not for you. Learn more about MergedAnalytics Short URLshttps://mergedanalytics.com/vzit-co
  5. Your business does not care if the company you are in the process of  closing a deal with is on your website looking at specific information that could help you close that deal – You present to a prospect and send them a proposal.  Then….silence.   Nothing. No communication for days.  You have no idea what their thoughts or concerns are about moving forward.  BUT…since you have MergedAnalytics, you start receiving MergedAnalytics Alerts via email showing you that the company is in fact still interested.  You can tell from the reports that they are focused on a specific service you provide on a specific page on your website.  This information allows you to proactively check in with them via email and send along reinforcing information about the topic they were spending time while on your website.   The intelligence delivered by MergedAnalytics will put you in a better position to win deals and shorten your sales cycle.  If understanding prospects concerns that could ultimately help you close a deal is not important….MergedAnalytics is not for you.
  6. Your business does not want to use tools that the big companies use to win more business – The big companies are ALL using tools that identify the Companies interacting with their brands and spend millions of dollars annually doing so.  MergedAnalytics levels the playing field for the smaller company that does not have the type of budgets like their bigger counterparts.  That is why MergedAnalytics is so compelling….for a small monthly fee of $59 paid annually , you are getting the same intelligence (in some cases better) than the big companies. If using tools that they big companies use is not important…MergedAnalytics is not for you.
  7. Your business does not care about the content being viewed on your website – Are you making sure the content your audience is reading on your website is still relevant?  By understanding where your audience is spending time on your website you will make sure the content they are reading is still relevant and up to date.  There may be pages on your website your audience is clicking on that may not have been updated or should be taken down altogether. If having a tool that will remind you to update or even remove information from you website is not important…MergedAnalytics is not for you.
  8. Your business does not care if your marketing and advertising dollars are being spent wisely – You may think the money spent on specific advertising and marketing campaigns are producing results as you  predicted they would.  MergedAnalytics reports what is actually going on….not what you think or want to happen.  We tell you where your traffic is coming from and how they got there.  You may think your ads on LinkedIn will drive the most social media traffic but Visit Intel may tell you it is Twitter or your Email campaigns producing the best results.  Understanding the effectiveness and success of your ad campaigns is just good money management. If you do not care to really understand where your money is best spent in terms of your ad and marketing strategies then MergedAnalytics is not for you.
  9. You believe Google Analytics (GA) gives you ALL the intelligence you need – GA does NOT give you the COMPANY NAMES of the people who click on your website.  GA also does NOT filter out the bots, crawlers and server clicks which jack up the total numbers of clicks you think you are getting.  What good is only having the number of clicks without knowing which COMPANY NAMES are doing the clicking….MergedAnalytics DOES filter out clicks from bots, crawlers and servers and we provide the COMPANY NAMES of the people doing the clicking.  If not knowing the COMPANY NAMES of the people who clicked through your website and if unfiltered click counts are not important to you…then you do not need MergedAnalytics.
  10. Your business does not want to bid on projects earlier than they normally would – If a company has a need and is doing their due diligence by clicking through your website…MergedAnalytics provides you with the ability to contact that company earlier than you normal would.   This early contact gives you an advantage over your competition.  This early information MergedAnalytics provides will also speed up your sales cycle and the cost of  that sale.  If bidding on projects earlier than normal is not important….MergedAnalytics is not for you.

MergedAnalytics- A B2C Business Case?

If you are a reader of this blog you know how I love finding and then sharing the different ways companies benefit from MergedAnalytics.  Many times the benefits are something I would never have imagined. 

“MergedAnalytics” is a digital marketing tool used by B2B Companies to uncover the Company Names of the people who click on their Posted URL Links to social media and/or emails as well as the Pages on their Company Website.

Detailed notifications containing the Company Name and activity of the people who clicked your posted URLs and/or website pages are automatically emailed to the right people within your organization so the proper action can be taken.

It was built for businesses who sell their products and services to OTHER businesses….aka B2B (business to business)

For example…there was the Commercial Construction Company that sends cupcakes to their prospects when they receive MergedAnalytics website activity alerts from companies they can tell have construction needs.  Read more…       https://mergedanalytics.com/visit-intel-cupcakes-revenue/

I came across another business case that yet again surprised me.  This time the company who is using MergedAnalytics is a B2C (Business to Consumer) Company.

A Managing Director of a SAT and College Preparation Tutoring Company contacted me because they came across MergedAnalytics and wanted to give it a try.

Initially I tried to talk this person out of using MergedAnalytics because his business is B2C, but he was still curious and wanted to give it a try.  

He understood that MergedAnalytics is a B2B tool…not meant for B2C companies….but he was smart enough to have a vision where MergedAnalytics could be useful to his business in spite of the fact it was built for B2B Companies.

Here’s how…

He sells his services to the parents of the kids that ultimately will get tutored and/or advised.  Many of the parents he deals with work and have jobs at established companies. 

So here is how MergedAnalytics helps this B2C business in a real life scenario….

– The owner of this tutoring company pitches his services to a parent

– The parent says they will get back to him with a decision as to whether they will move forward.

– That parent goes to work and while there…. looks at the Tutoring Company’s website

– The Managing Director of the tutoring company starts getting MergedAnalytics alerts from the company where that parent works and sees not only that they were on his website but which exact pages they were focused on.

– The Managing Director knows where most of the parents he pitches to work and so he is able to proactively email that parent information that reinforces what they were interested in per the received MergedAnalytics notifications.

And the result is… by leveraging the MergedAnalyticsalerts…he is putting himself in a position to shorten his normal sales cycle and win more deals with information he has not had before now all because of the MergedAnalytics Alerts.

One other aspect of MergedAnalytics he envisioned on his own…..He can also see if there are companies like his out there who may look to partner or even purchase his company.  For example…If he starts getting alerts that Princeton Review was on his website …he can react to that information and put his company in a better position to be purchased.

MergedAnalytics and “TOP OF MIND PRESENCE”

Type in “TOP OF MIND PRESENCE” in a Google search and you will receive the following … “In marketing, top-of-mind awareness (TOMA) refers to a brand or specific product being first in customers’ minds when thinking of a particular industry or category.”

For organizations using MergedAnalytics…Each time someone from a company clicks on one of their posted URLs to social media or in an email(s) and/or clicks on their website pages….MergedAnalytics generates an automatic emailed report detailing the COMPANY NAME, how they found your link/website, what pages were viewed etc. Learn more… https://mergedanalytics.com/ Marketing/Advertising/Software Provider companies are happy to recommend “MergedAnalytics” to their customers because they understand the intelligence that “MergedAnalytics” delivers is an incredibly affordable and valuable lead generator with an instant ROI. 

The MergedAnalytics alerts come in to your inbox various times a day with “MergedAnalytics” branding, marketing and contact information all over them.

Marketing Agencies for example…also understand that these “MergedAnalytics” alerts represent a rare opportunity to stay in front of their customers multiple times every single day.  The “MergedAnalytics” alerts give them that elusive “TOP OF MIND PRESENCE” they work so hard to create, nurture and cultivate.

So our marketing partners choose to provide a “WHITE LABELED” version of Visit Intel.  This means our marketing partners remove all mention of “MergedAnalytics” on the emailed alerts as well as the “MergedAnalytics“ Nurture Portal and replace our branding with THEIR branding, logo and marketing information.

Marketing agencies want THEIR customers to see THEIR branding, THEIR domain and want THEIR customers to keep them “TOP OF MIND” when a need presents itself.

But…TOP OF MIND PRESENCE works on the “MergedAnalytics” end user level as well.

We all have the ability to create reminders to contact our customers, prospects etc. through our CRM apps.  This is what sales and marketing folks basically do for a living.

But… for one reason or another, there are times when some business relationships fall from your consciousness or you may think a relationship has run it’s course.

“Visit Intel” can be great memory trigger for this scenario.

 Aside from being the CMO here at “MergedAnalytics”…I am also a user!  I rely heavily on the intelligence I receive from “MergedAnalytics”.  I cannot tell you how many times I receive a “MergedAnalytics” alert that reminds me to contact someone that I have not contacted in a while.   

I often see a company that was a prospect, current customer or even a customer no longer using our services that I have not checked in with in a while but should have.  

The MergedAnalyticsalerts tell me …

  • The COMPANY NAME of the people who clicked on my website
  • What website pages they were spending time on
  • If they clicked on a POSTED URL LINK from social media and/or an email I had sent them.
  • More

This tactic of “innocently” checking in after I receive a “MergedAnalytics” alert has put me in a position to win deals I may not have won or even aware of the opportunity if not for the intelligence “MergedAnalytics” delivers.

Your Website Could be an Untapped Gold Mine

Graphic designers, web developers , social media and SEO experts and content creators work so that your company website is as good as it could be as well as available to the general public. Campaigns are initiated to drive your target audience to your website.  You curate your website because it as an important part of your organization’s identity. Your website acts as a self-service extension of your brand. 

You post URL links like articles, invitations to events, blogs, new offerings, announcements, Press Releases etc to various social media sites and/or emails with the hope that your message is seen and is enough to drive your audience to your website.

Here is the problem – Statistically…Only 2% of ALL website visitors ever identify themselves to the website owner. That means you are completely unaware of the other 98% of the people who are clicking through your website anonymously never announcing themselves that they were there in the first place.  

There are many reasons people leave a website ranging from…

  • They got there accidentally
  • They are not interested anymore
  • The website is confusing and not easy to navigate
  • They may interpret your offerings in the wrong way
  • They may think your company is not the right fit
  • They get called away and forget to return later
  • Connectivity disruptions
  • And so on

You are able to figure out the amount of clicks your website is getting, but if you have no idea about the actual Company Names of the people clicking through your site…what value is your website really providing?

If someone is interested in buying something from your company…visits your website, fills out a form but has to abruptly leave for one of the reasons listed above…wouldn’t you want the opportunity to contact that company to make sure they found the information they were looking for?

Your website is an untapped gold mine.  There could be golden nuggets (opportunity) that can be capitalized on RIGHT NOW!  It is amazing how many organizations have no idea which companies are clicking through their website.

Visit Intel mines your posted URLs and website pages for golden nuggets that will result in opportunity

Luckily …there are tools that mine the endless gems your website can produce.

This is where MergedAnalytics fits into the story.

Visit Intel is the tool that will tell you…

  • The COMPANY NAMES of the people clicking through your website and posted URLs to social media/emails
  • How they found your website
  • What pages they went to and spent time on
  • And much more

MergedAnalytics will give you the entire journey of the people at companies who are interested in your company. 

The journey starts with that initial click from a short url….and goes on to other pages on your website that they visited. 

You will have insight as to…

  • How people are interacting with your brand
  • What COMPANIES they are from
  • How many times they return to your website
  • Time spent on each page and how many times they returned
  • The kind of people visiting your website ie. Prospects, Customers, Competitors, People you are trying to close deals with, people interested in working for your company.
  • So much more

Just like how one golden nugget can create a fortune…One good MergedAnalytics website visitor notification received can make all the difference in the world to an organization.  It could save an account, close a sale, get a great new hire , bid earlier on a deal.  The applications are endless. 

One good MergedAnalytics notification can pay for the use of Visit Intel for the entire year.

For more on how companies in different industries leverage MergedAnalytics…. https://vzit.co/7companies_from7industries_usevisitintel7ways

MergedAnalytics + Cupcakes = Revenue

I often speak/write about why Commercial Construction Companies in particular have found a strong love for MergedAnalytics.

The reason for their love is simple… they are winning more business using MergedAnalytics.

Having the ability to see which companies are clicking through their website pages and what those company’s specific construction needs are is everything to them.  MergedAnalytics provides a Commercial Construction Company who is using MergedAnalytics the opportunity to proactively bid earlier on projects than they normally would historically.  Normally before they were able to bid on projects….they would have to wait and learn about opportunities through referral networks and/or be contacted directly by companies in need of their services.

Bidding early or in many cases first on projects is everything for Commercial Construction Companies.  Statistically…The proposals sent earlier than the competition more often than not….have an advantage and win more often.

MergedAnalytics sends actionable alerts via email to the right people in an organization detailing the Company Names of the people clicking on their website, how they found their website, how long they spent on those site pages, what specific pages were clicked and more.

Today I had a discussion with the V.P of Sales from a Commercial Construction Company who has been using MergedAnalytics for a few months now.

He told me….They have recognized a significant uptick in deals won recently and point their success to the information MergedAnalytics is providing them.  Look for a testimonial on our website in the next couple of weeks from this company.  www.visitintel.us

The MergedAnalytics alerts give them the ability to recognize when there is a real opportunity early on while that company with a need is still in the research stage as from which companies they will select and request a proposal.

Here is what the V.P of Sales told me they do when they discover a “hot” lead…

They send that interested company a Big Box of Cupcakes.  In that box along with the cupcakes there is an informational marketing packet geared to their specific needs.  They  include  contact information, testimonials from customers that had similar needs, similar past projects they have completed , awards they have won etc….All having to do with what those specific needs were based on the information gleaned and analyzed from the MergedAnalytics site alerts received only days earlier.

  • They are getting warm actionable leads
  • They are making contact earlier than the competition
  • They are able to bid proactively rather than reactively
  • They understand the exact need(s) and seriousness of a prospect before making initial contact

Or it could simply be the cupcakes.

For more on how MergedAnalytics is used differently in various industries check out this post written earlier this year… https://vzit.co/7companies_from7industries_usevisitintel7ways

More on MergedAnalytics Short URLs…vzit.co

 1. Ability to Track Performance

Aside from making URL Links shorter….Most URL shorteners provide analytical data about the people who have clicked those links. The same is true for vzit.co URL links (which is the URL shortening tool that comes with MergedAnalytics) only we take it a few steps further.  By tracking the success of posted URL links, a business can understand how their audience engages with their company.  The data allows your business to adjust your marketing strategies accordingly.  You can measure things like….Are you getting more clicks on your posted URLs in your email blasts vs LinkedIn postings vs Twitter postings?  The data may surprise you!

2.   SHORT URLs are….Shorter

Actually size DOES matter….with URLs.  When it comes to social media posts especially, saving every possible character is critical. Less is always more when it comes to this stuff.  Additionally …your custom short url can contain information about the article or landing page you want them to visit.  Short URLs can also contain information about your brand.  Here is an example of a vzit.co short url that contains  information about what you can expect if you decide to click on the url …. https://vzit.co/What-are-Short-URLs.  The subject of the article is in the URL link….”what are short urls”.

3.  Shorter URLs Promote Sharing

You want as many people to click on your posted url as possible.  If that was not true…why post it in the first place.

Which URL looks easier/safer to share?

https://www.livechatinc.com/url-shortener/8-reasons-why-to-use-url-shorteners/?partner=quora.com&utm_source=quora.com&utm_medium=referral&utm_campaign=post352346

Or

https://vzit.co/What-are-Short-URLs

Shorter links make sharing significantly easier, which promotes sharing as a whole. Branded Short URLs increases trust.  Short urls get clicked more than their longer counterparts.

4. Company Names

MergedAnalytics Short URLs provide a layer of analytics that even Google Analytics does not give you.  Aside from being able to tell you where that person clicked that short url link in the first place ie Facebook vs Linkedin….you will also know THE COMPANY NAME of the people clicking your short urls.

5. Higher Click through Rate

Using shortened url links will drastically increase your click through rate. Many of the reasons why were covered above.  In short…they appear more trustworthy.

An unshortened URL sticks out like a sore thumb and some readers might even consider it unprofessional.

Final Thoughts

All URL Links contain valuable data that can and should be leveraged.

Using a “SHORT URL Generator” like the one that comes with Visit Intel will not only increase your click through rate but will provide actionable intelligence that will help your business.

Additionally….If the MergedAnalytics Pixel is placed on your website pages your organization will understand the entire journey from the initial click on a short url to the other pages visited on your website or otherwise known as a sales and marketing person’s nirvana.

Create a vzit.co short url in minutes at no charge and see for yourself…. https://vzit.co/try_it_for_yourself

3 Reasons Marketing Agencies Are Adopting “MergedAnalytics” for their Customers

“MergedAnalytics” is a URL and Website Visitor Intelligence tool that provides businesses with the knowledge of which companies click on their posted URLs and website pages. It’s like Caller ID for your posted URLs and Website pages.

We did not plan for “Visit Intel” to become a favorite for Marketing Agencies to MergedAnalytics…but that is what is happening. As it turns out…companies are more apt to use tools from the companies they trust and already work with…. in this case their Marketing Agency Partners.

Below are 3 reasons why Marketing Agencies are integrating “MergedAnalytics” into their suite of customer offerings.

Synergy – Many marketers offer a wide range of services from lead generation, SEO, creating content and even website development. The URL and Website Visitor Intelligence that “MergedAnalytics” offers fit perfectly within most Marketing Agency offerings. Unless actual leads and/or sales increase… measuring the effectiveness of how your marketing partner is actually helping your business can be arbitrary and tough to quantify at best.

Marketers like the way “MergedAnalytics” can serve as a score card and verification that their efforts are adding value even if there is no measurable impact to their customer’s bottom line.

How? Unless a person from a company identifies themselves to you in some way by opting in, filling out a form or even signing up for demo…they will remain anonymous resulting in lost opportunity. You will never know there was interest in your company. How would you know they were ever on your website or clicked on a URL link they found on LinkedIn in the first place? Why “MergedAnalytics” of course.

Marketers create and distribute content through various channels like social media and email campaigns in effort to make your audience aware of your offerings. There is usually some “call to action” to get you to download a white paper, sign up for a demonstration/consultation or gasp…make a purchase.

Even if someone starts filling out a form on your website and then gets distracted and does not finish…”MergedAnalytics” would still generate an automatic notification that would tell you that someone from a specific company visited your website and visited the page where they had to fill out a form. You will know what other pages they clicked through as well. This is incredible information. Maybe that person will be back and finish filling out the form they started. Or… Maybe you start to see a trend where many people visit that page with the sign up form…. but DO NOT finish filling out that form. This gives you the ability to react to this information…perhaps adjust that form and make it more user friendly and simpler to fill out.

Short URLs: As I mentioned above…marketers are constantly posting URL links on social media and in email campaigns. These URLs could be Press Releases, Landing Pages or any other “Calls to Action”. While Google Analytics will give you the Clicks and Visits information…knowing which specific Companies clicked on your posted URLs and in some cases the actual person… is pure Gold.

By using the “MergedAnalytics” SHORT URL generator for all of your posted URLs…you will understand which specific URLs were clicked and even more importantly WHERE they were clicked and…where those people go after that initial URL click.

If you have a specific landing page URL and post that same URL to Facebook, Twitter , LinkedIn and as part of an email campaign ….by utilizing the “MergedAnalytics” SHORT URL generator…you will know where clicks originally came along with the company names of the people doing the clicking.   This gives you the insight to understand where your audience is interacting with your URL posts the most. Are you getting more clicks from Twitter vs LinkedIn? Visit Intel will tell you this information plus the Company information.

White Labeling – Although I love and am proud of the name “MergedAnalytics”… Many of our Marketing Partners prefer to Brand “MergedAnalytics” with their own logos, coloring etc. They White Label “MergedAnalytics” so there is no mention of the “MergedAnalytics” brand anywhere. A White Labeled version of “MergedAnalytics” will look like it belongs to the Marketing Agency you are working with but with the exact same functionality available with a normal “MergedAnalytics” install.

There is a very logical reason they prefer their branding over ours.

“Top of Mind Presence

Marketers understand that the “MergedAnalytics” notifications represent a rare opportunity to stay in front of their customers every single day. The emailed alerts give them the elusive “top of mind presence”. This means that their customers will see their logo and branding and will be reminded throughout the day that THEY are the people who are delivering valuable information that is helping grow your business.

As I mentioned above…every time someone from a company clicks on one of your posted URLs to social media or in an email campaign and/or clicks on your website…you will receive a “MergedAnalytics” notification via email that looks like the one below…

The Notifications come in with “MergedAnalytics” branding all over it and from a MergedAnalytics.com email address domain.

A marketing agency wants their customers to see THEIR branding, their domain and wants their customers to contact them if there are questions.

To Learn More visit… https://mergedanalytics.com/