Marketing/Media Agencies who do the following for their customers including….
– Build websites
– SEO – Create, Schedule and Send mass emails and newsletters of behalf of their customers – Post actionable content to social media on behalf of their customers
… often require that one last piece to easilyMERGE those data points together into clear and actionable reports.
To achieve this level of reporting… they are using MergedAnalytics to deliver this intelligence but in their own Branding!
In this segment Thom and I discuss how and why White Labeling MergedAnalytics make so much sense for these types of organizations.
Cold Calls vs Cold Emails? Which do you prefer?
It obviously depends on what you are selling.
In general I prefer receiving a cold email for reasons I go into in this segment.
With tools like MergedAnalytics….both cold calls and cold emails can be drastically warmed up for you.
If you know information about your website visitors including….
– Company Name – How they found your website – Where they spent time on your website – Possibly their email address
If you have that kind information …. cold emails and/or calls are NOT freezing cold anymore. They are warm!
Any prospect that feels a salesperson understands their need is likely to continue on to the next step in the sales process.
Making sense of the digital marketing analytics your organization collects (or doesn’t) does not have to be difficult.
Life is short. Your sales cycles should be too.
MergedAnalytics speeds up sales cycles
Thom and I discuss how traditional “cold calling” may be dead but “warm calling” is very much alive.
What do you think? Is Cold Calling dead?
When it comes to your digital audience….It’s all about knowing email addresses and interest level in your company’s offerings.
The typical scenario …. a person receives an email with a link … that person clicks the link….looks at your website quickly and is interested.
They decide to return to your website later on when they have more time.
It is when these people return to your website that is the key ingredient.
Thom and I discuss the importance of why integrations with tools like Mailchimp, Constant Contact, Active Campaign etc. make MergedAnalytics essential for your business.
SmartLinks, Integrations with ESP’s and Price.
We have been on a winning streak lately and these are the 3 key differentiators that seem to set us apart.
That is the feedback we hear as to why we win.
I think it is much simpler then that…. We win because of our story and because of the people that make up our organization.
Become a part of our story –
MergedAnalytics helps make sense of it all
There are countless digital ways people find and ultimately click through your website ranging from…
– Clicked Links you posted to Social Media Sites
– Clicked Links in the body of your Email Campaigns – Finding your website through Search – Going directly to a website by keying in the address
We help you make sense of it all.
The only way to get started is to…Start
How are you going to improve your business in 2021 without breaking the bank?
Digital Marketing budgets have increased this year because of the pandemic.
The simplest to implement , least expensive, and something that will provide immediate results could also be your easiest decision .
The only way to start is….to start….
Finish this absolutely bizarre year by working smarter… not harder!
In 3-5 minutes …. set up MergedAnalytics and start to understand the Company Names and Email Addresses of the people clicking through your website pages.
December is Cyber Month – Try a full version of MergedAnalytics FREE until January 2nd 2021.
Promo code : Free-Leads-2020
Get Started : mergedanalytics.com/trial/
We work with a Company that resells a well known CRM application.
There is a button that contains a link on their website that when clicked …..is a way for interested prospects to schedule a demonstration of the CRM app.
That link however takes these interested prospects to the CRM manufacture’s website where they fill out a form and request a demonstration.
My customer is suspicious that the CRM manufacturer is not actually telling them about leads that originate from their website that should in fact be their leads.
What our customer did through our recommendation is the following….they created a MergedAnalytics SmartLink for that Request a Demonstration Button.
Now when prospects click that button for a Demonstration….even though they are taken to the CRM manufacturer’s website….my customer receives intelligence when that button is clicked as well as…which organization had clicked that link.
They can then follow up with the CRM manufacturer to make sure that lead is sent their way.
They now can keep the CRM manufacturer a bit more honest.