The show opens up with Joe and Thom talking about Jocko Willink and how he reacts to problems.
His first reaction no matter how terrible the situation is….his response is GOOD! Rather then feeling bad for yourself and saying things like “why me”….Jocko says good. Didn’t get that promotion?….GOOD now you have more time to get better for the next opportunity.
Joe and Thom also discuss the importance of penetrating a vertical. This concept is important for many reasons. 1 reason is word of mouth.
People within the same vertical tend to network together. Lawyers talk to other Lawyers. Before they offer their “Recommendations”… Joe and Thom discuss the importance of B2B podcasting in terms of building a trustworthy brand.
0 – 6:28 – “Good” 6:30 – 11:21 – Pick up the phone 11:23 – 16:05 – Value of a Vertical 16:07 – 21:54 – The role of B2B podcasting 22:00 – End – Recommendations
When you purchase software from a vendor…you are buying the people who develop and support that software as well.
With that in mind….the corporate culture and people who make up an organization is as important as the functionality in an application.
Well…if you already liked ActiveCampaign software you are going to love it even more after you listen to Livvy Wong discuss the culture and team environment she has built and nurtures within the organization.
As someone who is building a company right now…this segment resonated with me as I know how important a corporate culture is for the long term success of any organization.
Are you the same person at work that you are at home?
How important is it to feel you can truly be yourself while working a for an organization?
A lot of gems during our discussion with Livvy Wong the Director of Engineering at #activecampaign .
One theme that stuck out that Livvy talked about was how ActiveCampaign cultivates an environment where employees feel they can be their true selves while still feeling a sense of belonging to the organization as a whole.
To me…this stuck out. How often is it that people behave as one person at work and then become a totally different person at home?
After hearing her speak about the culture at ActiveCampaign…we (MergedAnalytics) made the decision to switch over to them for our Email Outreach.
Livvy talks about importance of being her authentic self. It started when she attended Harvard and has carried over to her life and career.