I have a theory on B2B podcasting and how it’s growth and success is directly correlated with the demise of B2B cold calling.
In this segment of “Take a Breath ” Thom and I discuss how cold calling is being leveraged to get people to become familiar with you and your brand on their own time rather then being put on the spot during a cold call.
What are your thoughts how podcasting is being used by B2B organizations?
I view anyone who refers us business as an influencer.
Yesterday we had a large National Engineering firm sign on to use MergedAnalytics because an Architectural firm they work with told them about all the business they can directly tie to the timely actionable intelligence #mergedanalytics delivered to them.
In the AEC world (Architecture, Engineering and Construction) ….finding opportunities early in the process before initiatives become public means these firms can proactively make contact and bid earlier.
Earlier bidding means….winning more deals.
When you have others selling your product for you because they have had real success with it….that is the ultimate promise land in the marketing world.
If blood work is collected and analyzed by your Dr.. If the numbers from that test are not correct for some reason ….your Dr. may react in a way that he shouldn’t. He may treat you for an issue that you do not have.
If an investor makes investments based on information that lack veracity….that would obviously negatively impact performance and investment money will be lost.
Same is true for your Digital Marketing Analytics.
If you are reacting to clicks made on your website and/or opens and clicks from an email campaign…. you better make sure those opens and clicks were made by real people and not by Bots, Servers, Crawlers etc..
MergedAnalytics filters out non human clicks by default putting you in a position to focus on real intelligence.