But I get my business from referrals and in person relationships

Those who claim they do not get business from their website as well as do not care if they know who is spending time on their website and what they are doing while there are simply missing the point.

If that were true…why go through the effort and expense to create a digital presence at all?

Having a strong digital brand is about providing better service, support and overall experience for the people interested in your company at every stage from prospect to customer.  That is it.

This idea is especially true for the people who derive their business from in person relationships and referrals.