What are SmartLinks™️?
Clicks/Opens Are Nice, But…Does It Tell The Entire Story?
MergedAnalytics SmartLinks™ serve as a powerful tool for connecting marketing and sales efforts. Here’s how they can benefit your business:
- Brand Awareness: SmartLinks allow you to brand your posted links and track engagement, ensuring consistent experiences.
- Buy Decision Path: By analyzing touchpoints, you can understand the journey from initial discovery to engagement.
- Performance Insights: Merge data points to track customer interests and optimize communication timing.
- Seamless Experiences: Use SmartLinks to guide prospects and customers to relevant content.
- Get More out of your Links – Create UTM’s , Collect Email Addresses when a link is clicked.
- A/B Testing – Understand where your audience is engaging with your digital brand
These versatile links are particularly useful for social media postings, video/PDF launches, and other destination links.