Do you post Links to social media sites and/or in the body of your email campaigns?
When someone clicks a link that you post….there is an invisible thread of marketing intelligence that you can leverage which connects those people/businesses to your business.
Is their journey the one you want them to have?
Understanding the digital experience your audience is having from initial click to the other pages they click through on your website can mean the difference of winning a sale vs. losing it.
More times than not…people make up their minds on a purchase before they make any contact with someone at your company.
MergedAnalytics SmartLinks helps with this process. By utilizing our SmartLinks you will understand where that initial click took place and where those people went on your website after that initial click.
Your prospect’s and customer’s experience on your website can mean the difference between them buying your products/services or not.
Many times they move so far as to almost register on your website but something happens that stops them from doing so ie. poor internet connection, got distracted or your SUBMIT button is not working. Could be anything.
Without a tool like MergedAnalytics…you do know what you do not know. There could be a company out there that really liked what you had to offer but did not move forward for a silly reason.
MergedAnalytics keeps you in the game. You can proactively reach out and make sure your prospects/customers got what they were looking for on your website.
In this segment of “Take a Breath” Thom and I discuss how many companies have no idea about the experience their customers and prospects are having on their website and how MergedAnalytics can help.