Making sense of the digital marketing analytics your organization collects (or doesn’t) does not have to be difficult.
Life is short. Your sales cycles should be too.
Life is short….your sales cycles should be too!
ConstantContact Integration is HERE!
Announcing MergedAnalytics integration with ConstantContact!!!
When integrated with ConstantContact….MergedAnalytics delivers additional layers of intelligence where your ESP and CRM tools leave off.
Aside from ConstantContact…our other integrations include…Mailchimp, ActiveCampaign, ClickDimensions , MS Dynamics and VanillaSoft CRM.
It is one thing to understand when someone clicks a link in your email…but wat about where those people go on your website after that initial click? And….what happens when those people return to your website?
The answers to those two questions is the reason why integrating MergedAnalytics with ESPs and CRMs is so important.
ClickDimensions
MergedAnalytics is proud to announce that we have added yet another integration to our arsenal.
This time with ClickDimensions.
Some of our other integrations include Mailchimp, ActiveCampaign, MS Dynamics and VanillaSoft CRM.
Understanding the Company Names is nice…but knowing the actual EMAIL ADDRESSES of the people clicking through your website is nicer.
How our business has changed since the Pandemic
The Pandemic has pulled forward trends that began over a decade ago.
Covid-19 has simply pulled forward many of these emerging trends that probably would have taken much longer to come to fruition.
The same has been true for MergedAnalytics.
Because people are working from home more now than ever before we had to adjust our business to meet the needs of our “work from home” customers.
As a result not only is the intelligence we deliver now include Email Addresses because of the integrations we have done and continue to do…but our White Labeled Reseller model has also taken off!
In this segment of “Take a Breath” Thom and I discuss how our business, our customers and resellers have benefited from our pivots .
How about Email Addresses?
If you are using Mailchimp , ActiveCampaign, MS Dynamics and/or VanillaSoft for any of your eMarketing efforts….you need to talk to us.
Actually…whatever ESP or CRM package you are using….you could be getting more intelligence about how your contacts are interacting with your digital brand.
Learn how MergedAnalytics delivers additional layers of intelligence when integrating with ESPs and CRMs. We deliver intelligence that you are not receiving today by utilizing our MergedAnalytics SmartLinks . Learn more….https://mergedanalytics.com/vzit-co/
Your prospect clicked on a page….but what else did they click on that page?
Although it is great to understand WHO is clicking on a specific page on your website…that may not always be enough intelligence.
One landing page can contain multiple links to PDF’s , Videos etc.
In this segment Thom and I discuss how MergedAnalytics not only tells you WHO is clicking on a specific page on your site but will also help you pinpoint exactly WHAT they did on a webpage. ie…click on a specific video or pdf.
What is CXM (Customer Experience Management) and how does MergedAnalytics help improve it?
Understanding the experience your customers have leading up to moving forward with a purchase is priceless.
Many times a prospect has already made up their minds before they even speak to a person in your company.
CXM or Customer Experience Management is everything. In this segment of “Take a Breath” Thom and I discus what CXM is and how the intelligence MergedAnalytics delivers helps in this area.
You do NOT know what you do NOT know
Your prospect’s and customer’s experience on your website can mean the difference between them buying your products/services or not.
Many times they move so far as to almost register on your website but something happens that stops them from doing so ie. poor internet connection, got distracted or your SUBMIT button is not working. Could be anything.
Without a tool like MergedAnalytics…you do know what you do not know. There could be a company out there that really liked what you had to offer but did not move forward for a silly reason.
MergedAnalytics keeps you in the game. You can proactively reach out and make sure your prospects/customers got what they were looking for on your website.
In this segment of “Take a Breath” Thom and I discuss how many companies have no idea about the experience their customers and prospects are having on their website and how MergedAnalytics can help.
ActiveCampaign Integration
Just finished setting up a Customer in the Life Insurance Industry with ActiveCampaign integration with MergedAnalytics. He uses ActiveCampaign for his mass outreach mailings.
MergedAnalytics delivers additional intelligence where ActiveCampaign’s analytics leave off.
Now when people click through his website pages…he will understand the actual EMAIL ADDRESSES of those people and most importantly….he will know when they come back to his website outside of the ActiveCampaign mailing and which pages were clicked on his website.
Integrating MergedAnalytics with tools like ActiveCampaign, Mailchimp, MS Dynamics and VanillaSoft CRM allows MergedAnalytics to deliver intelligence that many thought was not possible.
You may want your audience to land on a specific page but understanding where they go on your website after that landing page could mean the difference between winning a deal or losing it.
Mergedanalytics.com