Because of the imminent death of tracking cookies, Third party data is getting tougher to collect and less reliable making the collection of First Party data that much more important.
First-party data is information collected directly from your audience. It originates from your own channels, such as your website, app, or social media profiles.
Third-party data is collected by entities separate from your relationship with your audience.
It comes from external sources, such as data marketplaces or web cookie tracking.
#MergedAnalytics is an example of a tool that collects First Party Data. Curious about the data you can collect from your website?
Try MergedAnalytics FREE … https://mergedanalytics.com/trial/
#3rdpartydata
#1stpartydata #trackingcookies