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How we helped a Life Insurance Agent

We work with a Life Insurance Agent who markets his insurance products to individual consumers….NOT Businesses.

When I initially reached out to him…he said exactly what you are thinking right now while reading this….”I thought MergedAnalytics was a B2B tool?”

It is….but by integrating MergedAnalytics with tools like ActiveCampaign we become a B2C tool as well.

By utilizing the integration between ActiveCampaign and MergedAnalytics….he now receives intelligence through MergedAnalytics that includes EMAIL ADDRESSES of the people clicking through his website pages long after his email marketing campaigns end.

How would understanding the specific email addresses and pages they clicked/spent time on your website help your business?

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MergedAnalytics – What are SMARTLINKS and why you need them

If you are not leveraging the intelligence from the LINKS you post….you should. It is not just the big companies who have this ability.

Whenever someone clicks a Link you post to social media sites or in your emails…AN ANGEL GETS IT’S WINGS!

Well…not really but there is information you can leverage about the people who are clicking those links that could take your business to the next level.

You can understand the experience your audience is having from initial click and beyond. Is the experience they are having the one you want them to have?

So much more can be leveraged from clicked Links like….knowing what product a person is interested in or if someone needs support.

In this segment of our “Take a Breath” podcast Thom and I discuss the power of the Link and why your should use MergedAnalytics SMARTLINKS whenever you post any LINK….anywhere.

IF nothing else….just take a deep breath right now….it’s good for you and costs nothing.

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How MergedAnalytics helps our partners keep a TOP of Mind Presence with their customers’

In this segment ….Thom and I discuss how delivering Custom Macro Intelligence reports on a weekly basis is one of the services that has been born out of our White Labeled Reseller partner program.

Aside from clearly showing macro trends as to who is clicking through their customers’ websites and how they got there…these reports serve as a mechanism for our partners to stay in the TOP OF MIND of their customers even when they are in-between engagements.

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I am not only a Founder but a user as well

I remember being a kid a seeing “Hair Club for Men” commercials on TV. At the end of each commercial the found would say something like….”I am not only the President but I am also a customer.” He would then show a picture of himself when he had no hair.

That is exactly how I feel as a founder and user of MergedAnalytics.

We recently presented to a large publicly traded organization.

The next step after the presentation was for their team to go through our website pages and perform their due diligence.

I hadn’t heard from them for days until….I received this MergedAnalytics site activity alert.

This is why I fell in love MergedAnalytics.

I can see from this alert that they did exactly what they promised they were going to do when we ended our presentation days before.

I do not need to second guess their interest. Life is too short for that.

Because I know exactly which of my website pages they spent their time on…I can proactively send them reinforcing information putting us in a better position to win this deal.

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How our business has changed since the Pandemic

The Pandemic has pulled forward trends that began over a decade ago.

Covid-19 has simply pulled forward many of these emerging trends that probably would have taken much longer to come to fruition.

The same has been true for MergedAnalytics.

Because people are working from home more now than ever before we had to adjust our business to meet the needs of our “work from home” customers.

As a result not only is the intelligence we deliver now include Email Addresses because of the integrations we have done and continue to do…but our White Labeled Reseller model has also taken off!

In this segment of “Take a Breath” Thom and I discuss how our business, our customers and resellers have benefited from our pivots .

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How about Email Addresses?

If you are using Mailchimp , ActiveCampaign, MS Dynamics and/or VanillaSoft for any of your eMarketing efforts….you need to talk to us.

Actually…whatever ESP or CRM package you are using….you could be getting more intelligence about how your contacts are interacting with your digital brand.

Learn how MergedAnalytics delivers additional layers of intelligence when integrating with ESPs and CRMs. We deliver intelligence that you are not receiving today by utilizing our MergedAnalytics SmartLinks . Learn more….https://mergedanalytics.com/vzit-co/

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SmartLinks

Do you post Links to social media sites and/or in the body of your email campaigns?

When someone clicks a link that you post….there is an invisible thread of marketing intelligence that you can leverage which connects those people/businesses to your business.

Is their journey the one you want them to have?

Understanding the digital experience your audience is having from initial click to the other pages they click through on your website can mean the difference of winning a sale vs. losing it.

More times than not…people make up their minds on a purchase before they make any contact with someone at your company.

MergedAnalytics SmartLinks helps with this process. By utilizing our SmartLinks you will understand where that initial click took place and where those people went on your website after that initial click.

For more on SmartLinks….click here….https://mergedanalytics.com/vzit-co/

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Your prospect clicked on a page….but what else did they click on that page?

Although it is great to understand WHO is clicking on a specific page on your website…that may not always be enough intelligence.

One landing page can contain multiple links to PDF’s , Videos etc.

In this segment Thom and I discuss how MergedAnalytics not only tells you WHO is clicking on a specific page on your site but will also help you pinpoint exactly WHAT they did on a webpage. ie…click on a specific video or pdf.

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What is CXM (Customer Experience Management) and how does MergedAnalytics help improve it?

Understanding the experience your customers have leading up to moving forward with a purchase is priceless.

Many times a prospect has already made up their minds before they even speak to a person in your company.

CXM or Customer Experience Management is everything. In this segment of “Take a Breath” Thom and I discus what CXM is and how the intelligence MergedAnalytics delivers helps in this area.

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You do NOT know what you do NOT know

Your prospect’s and customer’s experience on your website can mean the difference between them buying your products/services or not.

Many times they move so far as to almost register on your website but something happens that stops them from doing so ie. poor internet connection, got distracted or your SUBMIT button is not working. Could be anything.

Without a tool like MergedAnalytics…you do know what you do not know. There could be a company out there that really liked what you had to offer but did not move forward for a silly reason.

MergedAnalytics keeps you in the game. You can proactively reach out and make sure your prospects/customers got what they were looking for on your website.

In this segment of “Take a Breath” Thom and I discuss how many companies have no idea about the experience their customers and prospects are having on their website and how MergedAnalytics can help.