We work with a Life Insurance Agent who markets his insurance products to individual consumers….NOT Businesses.
When I initially reached out to him…he said exactly what you are thinking right now while reading this….”I thought MergedAnalytics was a B2B tool?”
It is….but by integrating MergedAnalytics with tools like ActiveCampaign we become a B2C tool as well.
By utilizing the integration between ActiveCampaign and MergedAnalytics….he now receives intelligence through MergedAnalytics that includes EMAIL ADDRESSES of the people clicking through his website pages long after his email marketing campaigns end.
How would understanding the specific email addresses and pages they clicked/spent time on your website help your business?