Although it is great to understand WHO is clicking on a specific page on your website…that may not always be enough intelligence.
One landing page can contain multiple links to PDF’s , Videos etc.
In this segment Thom and I discuss how MergedAnalytics not only tells you WHO is clicking on a specific page on your site but will also help you pinpoint exactly WHAT they did on a webpage. ie…click on a specific video or pdf.
Your prospect’s and customer’s experience on your website can mean the difference between them buying your products/services or not.
Many times they move so far as to almost register on your website but something happens that stops them from doing so ie. poor internet connection, got distracted or your SUBMIT button is not working. Could be anything.
Without a tool like MergedAnalytics…you do know what you do not know. There could be a company out there that really liked what you had to offer but did not move forward for a silly reason.
MergedAnalytics keeps you in the game. You can proactively reach out and make sure your prospects/customers got what they were looking for on your website.
In this segment of “Take a Breath” Thom and I discuss how many companies have no idea about the experience their customers and prospects are having on their website and how MergedAnalytics can help.
The customer experience is the emotional response your prospect/client has to any interaction with your firm.
Are you improving your prospect’s/customer’s experience by understanding the complete journey from initial click on a link in a sent email or a link in a social media post to their specific interests on your website and/or landing pages?
The MergedAnalytics “SHORT URL” is THE tool that will help your organization with this process.
What is more important in the sales process than understanding the complete prospect/customer journey from initial click to where they go on your website after that click?
In this segment Thom Stallings and I discuss MergedAnaltyics Short URLs.
For the past 20 years I begin my day having what usually turns into a deep conversation with my business partner Thom Stallings.
Our conversations cover everything from business ideas, trends , concerns , spirituality, meditation , what we do for leisure , motivation techniques, what is going on with our families and how we try to stay in the best physical as well as mental shape possible.
Our first episode of “Take a Breath with Thom and Joe” is centered around how the Covid-19 has affected our lives both at home and professionally.
What are some of the ways you have “taken a breath” during this time?
I understand that this NOT the time to sell anyone on how great a product/service is for your sales and marketing efforts.
If I was selling ventilators and masks…I would be donating them right now however that is not the business I am in. My contribution at the moment is keeping my family and myself home.
I would also argue that even in good times….your sales approach should never comprise of an in your face aggressive proposition. I dislike it when I am referred to as a “sales guy”. I also hate the feeling of being a victim of a “hard sell”no matter what it is…even if I need whatever was being sold to me.
To me when someone is referred to as a “sales guy” I automatically think of someone who I would never want to buy anything from whatever it is they sell.
The best sales people allow their customer to feel like you discovered for yourself that you need whatever it is they are selling. Forgive me for the cliche…but it needs to be a “win/win” for both parties. Everyone should feel they won.
If you are in sales and marketing as I am ….I understand we are in a stressful existential crisis. We are trying to push through this time any way possible and continue to do our jobs which is to still produce albeit from home.
PRE Crisis….if you were NOT yet understanding the Company Names and in some cases Email Addresses of the people who click the links you post to social media and place in your emails as well as the pages they clicked on your website…now really may be the time to think about setting this up.
Additionally…if you are getting that type of intelligence but you are paying thousands of dollars per month for it…now could be the time to explore less expensive but equally effective options.
I was proactively contacted by a resort yesterday who voluntarily shut their doors because of the corona virus. They are already looking into the future for when they reopen.
During this down time….they have begun to market their resort to businesses in hopes companies will become aware of their resort when they start to book conferences once again.
In taking the long term approach…I have provided consulting at no charge as well as an extension for our free trial version so they can use MergedAnalytics at no charge for the time being until they are back on their feet.
It is always darkest before the dawn. Even at the lowest of the low points….there is always hope and the sun will rise once again.
In 1918 the Spanish Flu was a devastating pandemic that also presented an existential crisis.
At some point the sun rose and gave birth to the roaring 20’s.
Use this time to prepare yourself so that when we do return to normalcy…you hit the ground running.
I would be happy to provide multiple free consultations about how you can make the most of your website and the urls you post to social media sites and place in your emails.
MergedAnalytics is a tool that delivers sales
and marketing Intelligence.
Specifically….we deliver the COMPANY NAMES of the people who click the URLs you post to Social Media Sites as well as in your Emails plus the pages they click through on your website.
We deliver this intelligence using our own
proprietary technology that is based off of the IP addresses of the people
clicking through your posted URLs and website pages.
But what about the EMAIL ADDRESSES of the
people doing all that clicking.
Especially right now with the world working
from their homes where unless they are using their company’s VPN (Virtual
Private Network)….in most cases people do NOT own their home IP Addresses .
First let’s answer the following question…Is
it possible to get to the email address level of the people who click your
posted URLs as well as your website pages if even though people are working
That answer is YES.
By using MergedAnalytics Short URLs…. We can uncover
email addresses by using Dynamic Parameter values as part of the Short URL
MORE GOOD NEWS – Even if a person
clicks a MergedAnalytics Short URL on their mobile device….we can STILL get you
the email addresses of those people.
But wait there’s more…
When that person goes back to your website for another visit(s) in the near future….MergedAnalytics will remember that IP address and send you notifications when that person clicks through you website.
This is achieved by using Dynamic Parameter Values which help
marketers capture even more information about the people who click on the links