The importance of Email Addresses

When it comes to your digital audience….It’s all about knowing email addresses and interest level in your company’s offerings.

The typical scenario …. a person receives an email with a link … that person clicks the link….looks at your website quickly and is interested.

They decide to return to your website later on when they have more time.

It is when these people return to your website that is the key ingredient.

Thom and I discuss the importance of why integrations with tools like Mailchimp, Constant Contact, Active Campaign etc. make MergedAnalytics essential for your business.

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Keeping partners honest with SmartLinks

We work with a Company that resells a well known CRM application.

There is a button that contains a link on their website that when clicked …..is a way for interested prospects to schedule a demonstration of the CRM app.

That link however takes these interested prospects to the CRM manufacture’s website where they fill out a form and request a demonstration.

My customer is suspicious that the CRM manufacturer is not actually telling them about leads that originate from their website that should in fact be their leads.

What our customer did through our recommendation is the following….they created a MergedAnalytics SmartLink for that Request a Demonstration Button.

Now when prospects click that button for a Demonstration….even though they are taken to the CRM manufacturer’s website….my customer receives intelligence when that button is clicked as well as…which organization had clicked that link.

They can then follow up with the CRM manufacturer to make sure that lead is sent their way.

They now can keep the CRM manufacturer a bit more honest.

ConstantContact Integration is HERE!

Announcing MergedAnalytics integration with ConstantContact!!!

When integrated with ConstantContact….MergedAnalytics delivers additional layers of intelligence where your ESP and CRM tools leave off.

Aside from ConstantContact…our other integrations include…Mailchimp, ActiveCampaign, ClickDimensions , MS Dynamics and VanillaSoft CRM.

It is one thing to understand when someone clicks a link in your email…but wat about where those people go on your website after that initial click? And….what happens when those people return to your website?

The answers to those two questions is the reason why integrating MergedAnalytics with ESPs and CRMs is so important.

ClickDimensions

MergedAnalytics is proud to announce that we have added yet another integration to our arsenal.

This time with ClickDimensions.

Some of our other integrations include Mailchimp, ActiveCampaign, MS Dynamics and VanillaSoft CRM.

Understanding the Company Names is nice…but knowing the actual EMAIL ADDRESSES of the people clicking through your website is nicer.

How we helped a Life Insurance Agent

We work with a Life Insurance Agent who markets his insurance products to individual consumers….NOT Businesses.

When I initially reached out to him…he said exactly what you are thinking right now while reading this….”I thought MergedAnalytics was a B2B tool?”

It is….but by integrating MergedAnalytics with tools like ActiveCampaign we become a B2C tool as well.

By utilizing the integration between ActiveCampaign and MergedAnalytics….he now receives intelligence through MergedAnalytics that includes EMAIL ADDRESSES of the people clicking through his website pages long after his email marketing campaigns end.

How would understanding the specific email addresses and pages they clicked/spent time on your website help your business?

MergedAnalytics – What are SMARTLINKS and why you need them

If you are not leveraging the intelligence from the LINKS you post….you should. It is not just the big companies who have this ability.

Whenever someone clicks a Link you post to social media sites or in your emails…AN ANGEL GETS IT’S WINGS!

Well…not really but there is information you can leverage about the people who are clicking those links that could take your business to the next level.

You can understand the experience your audience is having from initial click and beyond. Is the experience they are having the one you want them to have?

So much more can be leveraged from clicked Links like….knowing what product a person is interested in or if someone needs support.

In this segment of our “Take a Breath” podcast Thom and I discuss the power of the Link and why your should use MergedAnalytics SMARTLINKS whenever you post any LINK….anywhere.

IF nothing else….just take a deep breath right now….it’s good for you and costs nothing.

I am not only a Founder but a user as well

I remember being a kid a seeing “Hair Club for Men” commercials on TV. At the end of each commercial the found would say something like….”I am not only the President but I am also a customer.” He would then show a picture of himself when he had no hair.

That is exactly how I feel as a founder and user of MergedAnalytics.

We recently presented to a large publicly traded organization.

The next step after the presentation was for their team to go through our website pages and perform their due diligence.

I hadn’t heard from them for days until….I received this MergedAnalytics site activity alert.

This is why I fell in love MergedAnalytics.

I can see from this alert that they did exactly what they promised they were going to do when we ended our presentation days before.

I do not need to second guess their interest. Life is too short for that.

Because I know exactly which of my website pages they spent their time on…I can proactively send them reinforcing information putting us in a better position to win this deal.

How our business has changed since the Pandemic

The Pandemic has pulled forward trends that began over a decade ago.

Covid-19 has simply pulled forward many of these emerging trends that probably would have taken much longer to come to fruition.

The same has been true for MergedAnalytics.

Because people are working from home more now than ever before we had to adjust our business to meet the needs of our “work from home” customers.

As a result not only is the intelligence we deliver now include Email Addresses because of the integrations we have done and continue to do…but our White Labeled Reseller model has also taken off!

In this segment of “Take a Breath” Thom and I discuss how our business, our customers and resellers have benefited from our pivots .