When it comes to your digital audience….It’s all about knowing email addresses and interest level in your company’s offerings.
The typical scenario …. a person receives an email with a link … that person clicks the link….looks at your website quickly and is interested.
They decide to return to your website later on when they have more time.
It is when these people return to your website that is the key ingredient.
Thom and I discuss the importance of why integrations with tools like Mailchimp, Constant Contact, Active Campaign etc. make MergedAnalytics essential for your business.