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The value of marketing to a vertical

Are your marketing efforts focused on a vertical?

If your product or service is everything to everyone…you are also nothing to no one.

My company, #MergedAnalytics for example is a tool that any B2B company with a website could leverage however we are focused in the #AEC vertical.

People within the same vertical tend to network and speak with each other. They tend to talk to each other about problems (and solutions) within their industry.

Lawyers network with lawyers. Marketers network with marketers.

And so on.

There are countless other benefits like really understanding the laws, vernacular, pitfalls and problems that exists within certain verticals.

During our previous episode @Livvy Won explained how ActiveCampaign grew their customer base of 185,000 by word of mouth within the small business and solopreneur vertical. Word of mouth!!!!!

In this segment Thom and I discuss the value of focusing your networking, marketing and sales efforts within a specific vertical.

#vertical#takeabreath#mpn

mergedanalytics.com

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The importance of Email Addresses

When it comes to your digital audience….It’s all about knowing email addresses and interest level in your company’s offerings.

The typical scenario …. a person receives an email with a link … that person clicks the link….looks at your website quickly and is interested.

They decide to return to your website later on when they have more time.

It is when these people return to your website that is the key ingredient.

Thom and I discuss the importance of why integrations with tools like Mailchimp, Constant Contact, Active Campaign etc. make MergedAnalytics essential for your business.

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We are winning!

SmartLinks, Integrations with ESP’s and Price.

We have been on a winning streak lately and these are the 3 key differentiators that seem to set us apart.

That is the feedback we hear as to why we win.

I think it is much simpler then that…. We win because of our story and because of the people that make up our organization.

Become a part of our story – mergedanalytics.com/trial

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ConstantContact Integration is HERE!

Announcing MergedAnalytics integration with ConstantContact!!!

When integrated with ConstantContact….MergedAnalytics delivers additional layers of intelligence where your ESP and CRM tools leave off.

Aside from ConstantContact…our other integrations include…Mailchimp, ActiveCampaign, ClickDimensions , MS Dynamics and VanillaSoft CRM.

It is one thing to understand when someone clicks a link in your email…but wat about where those people go on your website after that initial click? And….what happens when those people return to your website?

The answers to those two questions is the reason why integrating MergedAnalytics with ESPs and CRMs is so important.

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ClickDimensions

MergedAnalytics is proud to announce that we have added yet another integration to our arsenal.

This time with ClickDimensions.

ClickDimensions now integrates with MergedAnalytics

Some of our other integrations include Mailchimp, ActiveCampaign, MS Dynamics and VanillaSoft CRM.

Understanding the Company Names is nice…but knowing the actual EMAIL ADDRESSES of the people clicking through your website is nicer.

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How about Email Addresses?

If you are using Mailchimp , ActiveCampaign, MS Dynamics and/or VanillaSoft for any of your eMarketing efforts….you need to talk to us.

Actually…whatever ESP or CRM package you are using….you could be getting more intelligence about how your contacts are interacting with your digital brand.

Learn how MergedAnalytics delivers additional layers of intelligence when integrating with ESPs and CRMs. We deliver intelligence that you are not receiving today by utilizing our MergedAnalytics SmartLinks . Learn more….https://mergedanalytics.com/vzit-co/

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Your prospect clicked on a page….but what else did they click on that page?

Although it is great to understand WHO is clicking on a specific page on your website…that may not always be enough intelligence.

One landing page can contain multiple links to PDF’s , Videos etc.

In this segment Thom and I discuss how MergedAnalytics not only tells you WHO is clicking on a specific page on your site but will also help you pinpoint exactly WHAT they did on a webpage. ie…click on a specific video or pdf.

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What is CXM (Customer Experience Management) and how does MergedAnalytics help improve it?

Understanding the experience your customers have leading up to moving forward with a purchase is priceless.

Many times a prospect has already made up their minds before they even speak to a person in your company.

CXM or Customer Experience Management is everything. In this segment of “Take a Breath” Thom and I discus what CXM is and how the intelligence MergedAnalytics delivers helps in this area.

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You do NOT know what you do NOT know

Your prospect’s and customer’s experience on your website can mean the difference between them buying your products/services or not.

Many times they move so far as to almost register on your website but something happens that stops them from doing so ie. poor internet connection, got distracted or your SUBMIT button is not working. Could be anything.

Without a tool like MergedAnalytics…you do know what you do not know. There could be a company out there that really liked what you had to offer but did not move forward for a silly reason.

MergedAnalytics keeps you in the game. You can proactively reach out and make sure your prospects/customers got what they were looking for on your website.

In this segment of “Take a Breath” Thom and I discuss how many companies have no idea about the experience their customers and prospects are having on their website and how MergedAnalytics can help.