Do the digital marketing analytics you deliver to your customers lack veracity?
I work with many marketing agencies and lead gen firms.
I am constantly having to remind my customers that by default MergedAnalytics filters out the server clicks, bots, crawlers and basically all of the non human clicks that many other stacks including Google Analytics deliver.
“But Mailchimp is showing all of these opens and clicks on links in our email campaigns but I am not seeing that data reflected in #mergedanalytics ” they say to me.
To be honest this conversation can get very uncomfortable.
Marketing and Lead Gen Agencies do not want to believe all the work they are doing are not generating results.
No one wants to believe their analytics lack veracity.
As I say often….do not shoot the messenger. You could swallow the blue pill and believe your campaigns are doing amazing.
I would recommend however taking the Red pill and understand the truth. By searching for the truth you will be that much closer to the path of marketing enlightenment.
Announcing MergedAnalytics integration with ConstantContact!!!
When integrated with ConstantContact….MergedAnalytics delivers additional layers of intelligence where your ESP and CRM tools leave off.
Aside from ConstantContact…our other integrations include…Mailchimp, ActiveCampaign, ClickDimensions , MS Dynamics and VanillaSoft CRM.
It is one thing to understand when someone clicks a link in your email…but wat about where those people go on your website after that initial click? And….what happens when those people return to your website?
The answers to those two questions is the reason why integrating MergedAnalytics with ESPs and CRMs is so important.
If you are using Mailchimp , ActiveCampaign, MS Dynamics and/or VanillaSoft for any of your eMarketing efforts….you need to talk to us.
Actually…whatever ESP or CRM package you are using….you could be getting more intelligence about how your contacts are interacting with your digital brand.
Learn how MergedAnalytics delivers additional layers of intelligence when integrating with ESPs and CRMs. We deliver intelligence that you are not receiving today by utilizing our MergedAnalytics SmartLinks . Learn more….https://mergedanalytics.com/vzit-co/
Although it is great to understand WHO is clicking on a specific page on your website…that may not always be enough intelligence.
One landing page can contain multiple links to PDF’s , Videos etc.
In this segment Thom and I discuss how MergedAnalytics not only tells you WHO is clicking on a specific page on your site but will also help you pinpoint exactly WHAT they did on a webpage. ie…click on a specific video or pdf.