Tools like Mailchimp offer great analytics around the engagement of an audience for a specific campaign.
You will understand who receives an email and if an action was taken like clicking a link that was somewhere in that email. You may even know if a Mailchimp email was forwarded on to someone else.
What happens when the Campaign is over? Do the analytics stop with it?
There is intelligence that can still be gathered and leveraged long after the life of a campaign has ended.
One example – You drive your audience to a specific landing page on your website….your audience however is bouncing off that page on to another page.
Then….those people return to that page outside of the campaign days later? Are you capturing that intelligence?
Do you understand the experience your digital audience is having with your online brand?
By the time your prospects decide to contact your company…in many cases they have already made the decision whether to work with you based on the experience they have had leading up to them making contact.
You are trusting your digital audience that they will see something on your website that will make them want to make contact with you.
What about the companies that never contact your company but clicked through and spent time on your website?
They made decisions on their own not to take that next step. Maybe they misunderstood what you offer?
Maybe they just did not like your website. Maybe they thought what they need….your company does not offer.
There are so many reasons why a next step is NOT taken. How would understanding who is on your website impact your sales/revenue?
In this segment Thom and I discuss how some companies in specific industries are laggards in this area.
We also discuss how one specific company uses the Intelligence MergedAnalytics delivers plus Cupcakes to close more business.
Marketing/Media Agencies who do the following for their customers including….
– Build websites
– Create, Schedule and Send mass emails and newsletters of behalf of their customers
– Post actionable content to social media on behalf of their customers
… often require that one last piece to easilyMERGE those data points together into clear and actionable reports.
To achieve this level of reporting… they are using MergedAnalytics to deliver this intelligence but in their own Branding!
In this segment Thom and I discuss how and why White Labeling MergedAnalytics make so much sense for these types of organizations.
Cold Calls vs Cold Emails? Which do you prefer?
It obviously depends on what you are selling.
In general I prefer receiving a cold email for reasons I go into in this segment.
With tools like MergedAnalytics….both cold calls and cold emails can be drastically warmed up for you.
If you know information about your website visitors including….
– Company Name
– How they found your website
– Where they spent time on your website
– Possibly their email address
If you have that kind information …. cold emails and/or calls are NOT freezing cold anymore. They are warm!
Any prospect that feels a salesperson understands their need is likely to continue on to the next step in the sales process.
When it comes to your digital audience….It’s all about knowing email addresses and interest level in your company’s offerings.
The typical scenario …. a person receives an email with a link … that person clicks the link….looks at your website quickly and is interested.
They decide to return to your website later on when they have more time.
It is when these people return to your website that is the key ingredient.
Thom and I discuss the importance of why integrations with tools like Mailchimp, Constant Contact, Active Campaign etc. make MergedAnalytics essential for your business.
There are countless digital ways people find and ultimately click through your website ranging from…
– Clicked Links you posted to Social Media Sites
– Clicked Links in the body of your Email Campaigns
– Finding your website through Search
– Going directly to a website by keying in the address
We help you make sense of it all.
The only way to get started is to…Start mergedanalytics.com/trial/
How are you going to improve your business in 2021 without breaking the bank?
Digital Marketing budgets have increased this year because of the pandemic.
The simplest to implement , least expensive, and something that will provide immediate results could also be your easiest decision .
The only way to start is….to start….mergedanalytics.com/trial
Finish this absolutely bizarre year by working smarter… not harder!
In 3-5 minutes …. set up MergedAnalytics and start to understand the Company Names and Email Addresses of the people clicking through your website pages.
December is Cyber Month – Try a full version of MergedAnalytics FREE until January 2nd 2021.
Promo code : Free-Leads-2020
Get Started : mergedanalytics.com/trial/
Announcing MergedAnalytics integration with ConstantContact!!!
When integrated with ConstantContact….MergedAnalytics delivers additional layers of intelligence where your ESP and CRM tools leave off.
Aside from ConstantContact…our other integrations include…Mailchimp, ActiveCampaign, ClickDimensions , MS Dynamics and VanillaSoft CRM.
It is one thing to understand when someone clicks a link in your email…but wat about where those people go on your website after that initial click? And….what happens when those people return to your website?
The answers to those two questions is the reason why integrating MergedAnalytics with ESPs and CRMs is so important.