Empowering businesses with insightful intelligence for growth and success
In this segment of “Take a Breath”….Thom and Joe discuss more about CXM or Customer Experience Management.
Thom asks the question…”is the experience your customers/prospects are having with you brand online the one you want them to have?”
Learn how the intelligence MergedAnalytics delivers can help you control the digital experience people have with your company.
Just finished setting up a Customer in the Life Insurance Industry with ActiveCampaign integration with MergedAnalytics. He uses ActiveCampaign for his mass outreach mailings.
MergedAnalytics delivers additional intelligence where ActiveCampaign’s analytics leave off.
Now when people click through his website pages…he will understand the actual EMAIL ADDRESSES of those people and most importantly….he will know when they come back to his website outside of the ActiveCampaign mailing and which pages were clicked on his website.
Integrating MergedAnalytics with tools like ActiveCampaign, Mailchimp, MS Dynamics and VanillaSoft CRM allows MergedAnalytics to deliver intelligence that many thought was not possible.
You may want your audience to land on a specific page but understanding where they go on your website after that landing page could mean the difference between winning a deal or losing it.
Mergedanalytics.com
The customer experience is the emotional response your prospect/client has to any interaction with your firm.
Are you improving your prospect’s/customer’s experience by understanding the complete journey from initial click on a link in a sent email or a link in a social media post to their specific interests on your website and/or landing pages?
The MergedAnalytics “SHORT URL” is THE tool that will help your organization with this process.
What is more important in the sales process than understanding the complete prospect/customer journey from initial click to where they go on your website after that click?
In this segment Thom Stallings and I discuss MergedAnaltyics Short URLs.
Marketing /Media companies are successfully rolling out “white labeled” versions of MergedAnalytics for their customers.
Aside from a new monthly revenue stream…..Find out why our resellers are choosing to brand MergedAnalytics as if it were their own product and why it so compelling for them to do so.
In this segment Thom and I discuss how MergedAnalytics actually works under the hood. We also answer the question….is the intelligence we deliver creepy?
Depending on the industry you are in…the intelligence MergedAnalytics delivers can be leveraged by organizations in many different ways.
Even organizations in the SAME industry use the intelligence differently from each other based on their business models.
In this segment of “Take a Breath” Thom and I discuss the origin of MergedAnalytics and when we first realized the value it brought us specifically by both helping us Support and up-sell our existing customer base.
In this segment of the “Take a Breath” podcast Thom Stallings the CRO of MergedAnalytics discusses two unique use cases from two companies in two different industries…
1. A Marketing Company we work with uses the intelligence received from MergedAnalytics to inject positive energy into their corporate culture by confirming their marketing efforts are indeed working! When highly sought after prospects spend time on their website….the CEO calls an “All hands on Deck” meeting with this news.
2. A Design Firm we work with uses the intelligence delivered by MergedAnalytics to carefully craft their prospect presentations to put themselves in a position to win business. This firm usually gets only ONE shot to present to their prospects. The intelligence received from MergedAnalytics is critical. They view MergedAnalytics as their secret competitive advantage.
MergedAnalytics is proud to support SMPS Central PA both financially as a gold sponsor and through active employee involvement in the chapter.
MergedAnalytics is also proud to be in the coveted “SPONSOR SPOTLIGHT” in this month’s SMPS Summer Newsletter.
Here is the link ….https://smpscentralpa.org/Sponsor_Spotlight
PRESS RELEASE : MergedAnalytics LLC announces Mailchimp and MergedAnalytics integration!!!!!
MergedAnalytics®, is now tightly integrated with the Mailchimp email platform at no additional charge.
Online PR News – 29-May-2020 – Jackson, New Jersey – MergedAnalytics® is a leader in the small to medium size B2B space helping their customers gain an edge by utilizing their website visitor and URL click intelligence technology.
“Integrations with ESPs (Email Service Providers), like Mailchimp, compliment the intelligence we deliver to our users by providing even more actionable data than our users would normally receive. We will be integrating MergedAnalytics® with other ESPs and CRMs( Customer Relationship Management) in the near future as well. We focused on the Mailchimp user community because they own the largest share in our target market.” said Joe Singer, Chief Marketing Officer at MergedAnalytics LLC.
Like other ESPs, Mailchimp is an email platform that delivers analytics as it pertains to specific email campaign results. It notifies a user when a sent email from Mailchimp is opened and if links in that email have been clicked.
MergedAnalytics® takes over where Mailchimp leaves off.
“By utilizing MergedAnalytics® in conjunction with Mailchimp, our solution provides our customers the ability to continue to receive intelligence where the Mailchimp analytics stop”, said Mike Kinder, CTO at MergedAnalytics LLC.
“When Mailchimp email recipients navigate to OTHER pages on your website after that initial click on the link in the received Mailchimp email, MergedAnalytics® then provides the intelligence for the entire visit that may have otherwise been missed or tracked as unrelated to the Mailchimp activity.”
Additionally, when those visitors RETURN to your website outside of that original Mailchimp email… MergedAnalytics® will REMEMBER the associated Mailchimp account information. The subsequent MergedAnalytics® alerts will thus be able to show you not only the Mailchimp related data of the people returning to your website, but also the pages they visited, how long they spent on your website, and how many times they returned to your website.
“Lastly, when MergedAnalytics® customers click on the visitor information associated with the MergedAnalytics® Alert that is sent to their inbox, they are taken to the Contact record in Mailchimp so further action can be taken”, Mike concluded.
“This value added intelligence helps Sales and Marketing professionals not only close more business with new prospects but helps them in supporting and upselling existing customers as well. Understanding the entire journey of a prospect and/or customer is essential to the purchasing experience”, said Thom Stallings, Chief Revenue Officer at MergedAnalytics LLC.
Setting up this integration is a self-service process done by the end user of Mailchimp and takes less than 5 minutes.
The solution does NOT require or use any third party cookies and is GDPR compliant.
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Contact MergedAnalytics LLC at 203-312-9675 or visit https://mergedanalytics.com/
Try a fully functional version of MergedAnalytics® with no obligation to move forward, https://mergedanalytics.com/trial/: promo code MCMA.
About MergedAnalytics – MergedAnalytics helps organizations by identifying the Company names and Email Addresses of the people who click the URL links posted to social media and in the body of emails as well as the website pages clicked.
About Mailchimp – https://Mailchimp.com/ Mailchimp is an all-in-one Marketing Platform for small business. Mailchimp empowers millions of customers around the world to start and grow their businesses with their smart marketing technology, award-winning support, and inspiring content. Founded in 2001 and headquartered in Atlanta with additional offices in Brooklyn, Oakland, and Vancouver, Mailchimp is 100% founder-owned and highly profitable.
Full Press Release here…https://onlineprnews.com/news/1148018-1590720259-mergedanalytics-llc-announces-mailchimp-integration-providing-improved-sales-and-marketing-results.html/
One of the things I find most interesting about MergedAnalytics is how the intelligence we deliver is used differently by companies within different industries.
Even companies within the same industry leverage the intelligence we deliver in different ways.
In this episode of the “Take a Breath” podcast, Thom and I discuss how 6 different companies from 6 different industries use the intelligence that MergedAnalytics delivers… 6 different ways.