GIGO…Garbage in Garbage out . That is what happens if you enter CRM data in a NON uniform way.
How can you leverage data if the reporting is not accurate.
Standardizing the data that is entered into a CRM is NOT just for management to see what you are doing.
It is for all parties to effectively utilize this data for so many different purposes. 1 such purpose could be creating a Language Model for AI.
Wouldn’t you like to quickly find contacts that spend a certain amount of money with you annually, who have kids who play specific sports from a specific area of the country?
Thom and I come from the CRM world . We designed, implemented, supported and trained organizations on our CRM tool for 20 years so we know a thing a two about the subject (not to brag) 🙂
hashtag#garbageingarbageout hashtag#crm hashtag#mergedanalytics hashtag#llm hashtag#ai hashtag#takeabreath