We had a customer ask us why the MergedAnalytics engagement data from specific banner ads they received was different than the marketing agency’s analytics who ran the ads for them.
My customer paid over $30k for the ad campaign.
The Marketing Agency reported 100 engagement clicks in October.
MergedAnalytics confirmed the number of clicks was actually 50 in that time period. That is a 100% spread.
Why the discrepancy in clicks you ask?
MergedAnalytics has the ability to detect the difference between human and non human clicks. Half of the clicks they reported were not done by humans.
We were asked to deliver the proof and we did which made our customer happy.
Questioning the veracity of the engagement analytics you receive?
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