Tools like Mailchimp offer great analytics around the engagement of an audience for a specific campaign.
You will understand who receives an email and if an action was taken like clicking a link that was somewhere in that email. You may even know if a Mailchimp email was forwarded on to someone else.
What happens when the Campaign is over? Do the analytics stop with it?
There is intelligence that can still be gathered and leveraged long after the life of a campaign has ended.
One example – You drive your audience to a specific landing page on your website….your audience however is bouncing off that page on to another page.
Then….those people return to that page outside of the campaign days later? Are you capturing that intelligence?
What makes a Sales Person…good at their craft? Hint….no one likes the feeling of being “sold” .
Some of the best salespeople I have known throughout my 20 plus year career have not had great personalities and did not fit the mold of what many think of when the prototypical sales person comes to mind.
Thom and I discuss what characteristics a salesperson needs to be defined as being good (or great) at their craft.
We also discuss how tools like MergedAnalytics make people better at selling and closing business .