I know…The title is a bit misleading since neither the past nor the future exists. All we have is now…right?
As we close out one decade and begin another…some reflection seems to be in order.
2019 was been a banner year for MergedAnalytics. We hit our stride.
Our success was generated by three main things…
– Name change
– Partner growth
Name Change– Simply put…we out grew our name which was Visit Intel at the start of 2019. We felt the word “Visit” in our name…gave off the impression we were only about website visits. Although that is a main feature of MergedAnalytics….We are much more than just website visits!
Our short urls (https://mergedanalytics.com/vzit-co/ ) give our users the ability to understand the entire journey first initial click to final destination…of the people clicking the URLs added to their social media posts as well as the urls in emails they send out to their audience.
With the marketing intelligence we deliver from various sources like social media posts, emails and website visits …our software MERGES those ANALYTICS in one easy to use location so the proper analysis can be performed.
So after much deliberation…MergedAnalytics became our name!!! For more on why we changed our name click here…HERE
Partner Growth – In 2019 as an organization we began to hit our stride mainly because of our partners who distribute MergedAnalytics.
Through our partners…we are experiencing exponential growth.
An obstacle for any David when you are in a world of many Goliaths is getting your message out to the your target audience and scaling up.
It is much more effective to have many others trying to get the word out in addition to your own efforts.
What we have done is formed relationships with Marketing and Web development companies to have them “White Label” MergedAnalytics and integrate our product into their suite of offerings.
Our partners offer our tools to their customers who already know and trust them.
We allow our partners to completely scrub our branding and contact information so they can replace it with theirs. Along with providing a great tool for their customers…as the MergedAnalytics Alerts are delivered to their customer’s inboxes…their customers are reminded throughout the day that it is their Marketing or Web Development service delivering this valuable intelligence.
The emailed alerts gives our partners the elusive….”top of mind presence” with their customers.
For more on why Marketing Agencies love “White Labeling” MergedAnalytics click HERE.
Disruption – No doubt about it…MergedAnalytics has disrupted a section of the digital marketing industry that was taking advantage of large company’s fat marketing budgets while paying zero attention to their smaller counterparts.
MergedAnalytics is destroying that barrier for the small companies…. by leveling the playing field.
Make no mistake…ALL large companies are currently leveraging tools that provide some sort of Website Visitor Intelligence. Most are doing it with cookies which are little software tools used to track your intent behavior online. They spend millions on this technology annually.
At $59 per month…we are giving small and medium sized companies the tools that only the large companies could afford in the past. And…it takes 5 minutes to set up.
We have and continue to make value-add additions like….
– Adding in Interest index reports – Lets you apply a score of the Companies that were clicking on your URLs and Website pages the most in a given time period.
– Adding Google UTMs- create Google UTMS in the MergedAnalytics Portal
– Adding Integration with CRMs and ESPs
– Adding the Private Block List – block companies and IP Addresses that are not important to your business
– Allowing users to Create Custom Trackable Short URLs for Instagram, Twitter, Linkedin, Facebook and Emails at ONE TIME
– Improving User Interface from both an End User and Admin perspective.
What’s Next – Being in the moment is important in living a meaningful life which is why I meditate daily.
In the business world however, constant forward thinking is essential.
Our number 1 mission is to continue to improve the value we deliver to our customers and partners at a reasonable cost while fostering a nurturing/creative/fun environment internally within our own organization’s culture.
I am grateful to all of our Partners and Customers for giving us the opportunity to work together and recognize mutually beneficial successes in 2020 and beyond.
I am grateful to the other 3 Founding Partners of MergedAnalytics. It is very rare that 4 people get together with years of synergistic experience and work together to create something meaningful and beneficial to all who use it.
Most of all I am grateful to my family who provide all the loving motivation anyone could ever need to want to keep pushing to succeed while enjoying the entire journey.
Wishing you all a Healthy, Happy, Safe, Creative and Prosperous New Year,